Podcast
Lighting For Profits
Hosted by Ryan Lee · EN
Lighting for Profits is your #1 source for all things landscape lighting. Whether you are looking to learn about lighting design, lighting installation, or just need helpful tips on how to start or grow your landscape lighting business, you are in the right place. We will discuss how to go from being business operator to business owner.
If you want to increase your profits, you'll need to focus on 3 things: Increasing your price, Increasing your # of qualified leads, Increasing your closing rate. With over 18 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success in the landscape lighting industry.
After selling his multi-million dollar landscape lighting company in 2019, Ryan Lee started Landscape Lighting Secrets - The world’s first business coaching program dedicated to the landscape lighting industry. Although it wasn’t always easy and perfect, Ryan had figured out ways to grow his lighting business faster and smoother than his competition. Ryan now dedicates his time to helping others start and grow their own landscape lighting businesses and divisions. So far, Ryan has helped Landscape Lighting Secrets members generate over $75 million in revenue from landscape lighting.
If you want to grow your landscaping business, holiday lighting business, or are an electrician, or an integrator looking to grow your AV business, Lighting For Profits is the place to start.
To learn more about the top Landscape Lighting community in the world, visit: https://landscapelightingsecrets.com.
Contact EmeryAllen through their website (https://emeryallen.com) and mention Lighting For Profits to get contractor pricing.
To learn more about CallSource, go to their website https://www.callsource.com and to learn more about Lights for Decorators, go to their website https://lightsfordecorators.com.
26episodes
Episodes
Newest firstAll episodes
Ep #234 - Stacey Jordan & Patrick Russell - Light It & Scale It
Mar 1801:05:57Tap to summarizeIn this episode, we sit down with Patrick Russell and Stacey Jordan of Red Sleigh Workshop, who share how holiday lighting and décor businesses can grow from small installer teams into scalable, profitable operations. Patrick dives into the operational systems behind successful companies—from sales and production to crew management and logistics—while Stacey brings over 20 years of industry experience working on large-scale décor programs for cities, malls, and resorts across the U.S., teaching installers how to land bigger jobs, price confidently, and turn seasonal hustle into real business growth. Together, they reveal the strategies that help lighting businesses level up and confidently step into the commercial market. Special Offers for Podcast Listeners: BOGO Partner Pass – In-Person 2-Day Training (San Antonio, TX)- Bring a business partner or team member FREE. Buy one pass and get a Partner Pass FREE — a $1,495 value.Promo Code: RLSLEIGHBOGO $100 Off – 2-Hour Commercial Christmas Consultation- A private strategy session where we help installers pursue city, retail, and large commercial décor contracts.Promo Code: RLSLEIGH100 Sign up here: https://courses.redsleighworkshop.com/training-2026
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Ep #233 - Light It Up Expo Recap
Mar 1000:59:19Tap to summarizeStep into the highlights of the Light It Up Expo! from inspiring talks to unforgettable experiences, we break down the moments that left everyone energized and ready to level up. Don’t miss the recap that captures the excitement and the impact of the event.
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Ep #232 - Tom Garber & Jackson LeBrecque - EmeryAllen Steps Up: Why They’re Fueling Light It Up Expo
Feb 2401:09:31Tap to summarizeWhen companies believe in the mission, they don’t just show up - they step up. In this episode, we talk with EmeryAllen about why they went Platinum at Light It Up Expo and why they’re committed to helping lighting contractors grow, win, and build better businesses. This is about more than products. It’s about pushing the industry forward
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Ep #231 - Jeff Hesser - Lighting the Long Game
Feb 1701:06:30Tap to summarizeWith over 34 years in the landscape lighting industry, Jeff Hesser shares the lessons, systems, and mindset behind a career built to last. From installing irrigation and lighting for iconic clients like Longwood Gardens and the Dupont family, to training contractors and expanding distributor networks with CAST Lighting, Jeff breaks down what it really takes to design, install, and educate at a high level. This episode is packed with real-world insight for contractors, designers, and anyone serious about mastering landscape lighting.
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Ep #230 - Angela & JC Chanowsky - Built Together
Feb 1101:12:24Tap to summarizeJC and Angela Chanowsky don’t just run businesses together - they build systems and engines that scale them. From leading Patriot Illumination and Cape Fear Pro Wash to transforming how home service businesses operate through Unique Genius, this power couple brings real-world experience, blunt honesty, and proven strategies to the table. JC shares hard-earned lessons from building industry-leading companies, while Angela breaks down the systems, automations, and people-powered support that help owners buy back their time and scale with confidence. Together, they unpack what it really takes to blend marriage, leadership, and growth - showing entrepreneurs what’s possible when couples learn to lead side-by-side instead of pulling in opposite directions.
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Ep #229 - Zac Garside - The Growth Playbook
Feb 301:15:24Tap to summarizeZac is on a mission to achieve the impossible: build wealth while raising a young family. From 8 years climbing the ranks at Power Selling Pros to launching and merging his own email marketing agency, Zac now leads Prolific, helping home service contractors grow their business through strategic branding, vehicle wraps, and email marketing. Tune in to hear his journey, insights, and strategies for standing out in the inbox and on the road.
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