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Brace yourself, as we're about to set off on an electrifying journey, illuminating the intricacies of boosting margins in the lighting industry. We'll unearth how market changes disrupted traditional pricing structures, causing a 'margin squeeze' for conventional showrooms, coupled with other industry-wide changes to the distribution landscape. But don't worry, our conversation extends to how to keep your business glowing, with many suggestions and thoughtful strategies that will help you stay competitive and profitable in your brick and mortar showroom business. Have a great tip to share? Email me!

Thank you to Fanimation for sponsoring this episode of Lighting with Lisa: the Lighting Industry's Podcast.