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Welcome back to Limited Supply, the podcast where we get deep into the tactical and strategic side of e commerce, digital marketing and building consumer brands. I'm your host, Nick Sharma. I've spent the last nine years building, scaling and investing in brands. And through this show and my weekly newsletter at Nick Co Email, I'm here to share everything I've learned. The wins, the losses, the experiments, the tactics and the insights. All so you can unlock your next hundred thousand dollars in revenue. Today's episode is a good one, but before we dive in, let me tell you about our chosen sponsor for this week's episode. If you're still sending the same abandoned cart email to every shopper, I need you to stop and think about what that actually means. You're treating someone who browsed a $40 product as the same as someone who's got a $200 cart ready to go. Different people need different reasons to come back. And that's exactly what Instant does. Instant looks at every shopper's behavior on your site and sends the email they should actually get personalized. Copy the right products, the right offer, all of this running automatically. Brands using Instant are seeing a 3-5x increase in their email revenue alone. This is your last chance to get instant at 50% off for your first 60 days. Grab it at instant one, Sharma. All right, welcome back to another episode of Limited Supply. I'm your host, Nick, and today we are going to. We're actually just gonna talk straight tactics. So this past weekend I wrote a newsletter on basically something that, you know, has always worked for me when trying to dial in paid social funnels, which is Listicles, better landing pages, you know, something I've talked about very extensively and, you know, I'm always a fan of. But this past weekend I actually just talked about specifically a listicle. What's the best way to make a listicle? And I'll just give you a quick summary of it before we dive into today's episode, which is just going to be looking at a number of different landing pages, websites, listicles. And I'm going to have links for all of these. At the end, it'll actually be in the show description. All the links, they're going to be short URLs, like Nick Co something. And then you do that and it'll populate you to the page that I'm talking about and you can scroll it. And I believe if you're on YouTube, you should be able to actually see everything as I'm going to be screen sharing it. So. All right. So back to the newsletter. So, you know, thinking about what are the actual elements of a really good listicle? Well, a few things come to mind. One is it has to be convenient to read right before you even get to the UI or the copy or the offer or, you know, the checkout flow. It actually needs to be convenient for somebody to get to and read and consume and be able to learn from without, you know, getting them bored or making them want to drop off. So the way that I like to do that is I just like to basically work backwards from what, you know, essentially I think the person wants to see. So how do I find that? Well, first I usually go and do a ton of research and you know, if you just look at the phases of this, I would probably say there's research, there's some level of copywriting and note taking from the research, then there's UX and then there's UI and then there's finalizing the copy and then going live. So starting the research phase. This is where I actually think you probably don't want to use AI as much. A lot of people tend to use AI in the research phase of, you know, building out landing pages or listicles. But in my opinion the problem with that is, and kind of the downfall is that everything just looks like slop. So if you're selling like a supplement product, you know, let's say you're selling a multivitamin or you're selling a, you know, anti aging skin care set, or you're selling a, you know, new pair of leggings. The problem is when you, when you have something that other people already also sell or may also sell, or maybe a similar material or whatever it may be, or even if, if it's like the same product category, you're just going to get kind of the same slop as the other guys if you let AI just do your research. And that's, that's for most people because most people when they're doing research, they're basically using Claude or chat GPT and you know, saying, hey, go scour the Internet for X, Y or Z. Look on Reddit, look here, look there. Now if you've got different parameters set up as you're searching. So for example, you know, I've talked about the fact that I almost exclusively now use Hermes agent bot for all of my AI work, whether it's building products like the Roast Nick Co website or it's building full on databases like Ads Nick Co, where I just screenshot and text my Hermes agent ads that I like to save or use as reference later or it's just general search, you know, hey, where's the, where's the, where are the best tacos to order at 7pm near my office address is actually a great search to run for Uber Eats. But you know, whether it's simple or it's work related, or it's a client thing, or it's a project I'm working on, or it's even my health and wellness bot, those are all now living in my Hermes agent. And why that's great is because it actually knows everything that I want or prefer or like or that I look for. So actually when my Hermes agent is doing research, it's pulling a lot better things and a lot better context content than if you were to just ask the basic chat, GPT or anthropic window to, to do the same. One thing you can do actually there to, to kind of help you out is basically just plan your prompt better. So actually if you use CLAUDE to help you to help you write prompts, so you basically use the microphone icon on Claude and, and you just speak out what you're trying to do or what you're trying to accomplish with the research phase, I bet you would get 10 times better results in terms of the information you get back. And as a result your actual the rest of your flow, the rest of this project is going to flow much better and it's just going to have better information. But if you still don't feel like you're super comfortable and prompting or using CLAUDE to write a prompt which then you put back into Claude, then what I would recommend is just simply doing all this research yourself. And the reason is basically a couple things. One, the way that I like to do research is I like to basically research on the left side of my screen and make notes on the right side. Now the reason I like to do that is by the time I'm done with the research, I like to have kind of just massive Google Doc of just a bunch of things that I found that I thought were interesting. And you know, I tend to consider myself a customer that is, that does, that is generally very skeptical and not easily swayed. And so as a result I basically, I just know that if I find something to be interesting or a fun fact or you know, something like wow, that should be something that's something that would convince me, then I would just make a note of that on the right side and you know, basically put that there. And the goal is to have like five or six or seven pages of all this stuff written out so that when you do get to the next phase of ux, it's actually not that complicated because you've already highlighted all the things that, that you first thought were really amazing and now it's just a matter of reorganizing those things into an actual page wireframe. All right, so I'm going to pause right there, but basically just recap right here. So, research phase, you know, if you've got your own agent set up that knows what to look for and how to look for things, and knows about your brand and the context and maybe even what performs well from an advertising standpoint or a open rate or click rate standpoint, if it's collected to your klaviyo mcp, whatever it is, if you've got your own agent, that's a great way to do research. If you're just using AI to do research, make sure you try to prompt it in a much stronger way. So use Claude to generate a prompt which then you put back into Claude to get the research. And honestly, whether you do the first two or one of the two or neither, I would also recommend doing the third one, which is just spend an hour to 90 minutes and just do as much research as you possibly can. Try to go down rabbit holes of forums, try to go down rabbit holes of Reddit, try to go down rabbit holes of TikTok. You know, people are putting story times on their TikTok and talking about maybe it's this anti aging skincare, maybe it's, you know, whatever it may be. And then at the same time try to go down and find a bunch of like blogger, micro blogger, mommy blogger sites, try to find Internet forums, try to find press articles that cover similar topics. You want to basically try to get as much research and context as possible. Because what this does is, you know, now you might not go and find your answer on a mommy blogger site, but you actually might find a really good angle of which or a really good point that you want to then include on your listicle or your landing page. But in any case, you know, that's your research phase. Now the end product of this, like I mentioned, is that Google Doc. And so from that Google Doc, you know, we're going to go over a few landing pages here in a couple minutes. But I mean, if you're listening to this episode and you're planning to make a landing page, you've probably seen my landing page guide at some point, I think you can just Google Nick Sharma landing page guide and you Get a version of that as well. There's, there's an older one and a newer ish one. I should probably put a new one, new one out soon too. But what you'll get is, or what you'll understand is like for the most part, these landing pages are generally the same. You've got your hero section, you've got a notification bar, an announcement bar, you've got your cart. You know, typically you've got no menu items on the top to click out from. It's usually optimized mobile first. You've got social proof above the fold. You've got good imagery or video that kind of teaches or shares or educates people in the context of the product and what, what you're doing or how you're going to benefit their life. You've got a comparison chart. You've got, you know, some, some level of a five reasons why. Whether it explicitly says five reasons why or it just shows five different reasons that people you know throughout the page are, are loving the product. You've got your reviews, you've got testimonials, you've got press, you've got, you know, you've pretty much got everything there. So what you can do is once you have this Google Doc of all the information that specifically you thought was highlight worthy or stood out, you start to arrange that into different sections. You know, there might be certain lines of copy or certain phrasing or certain things you think go in better spots. And once you've got that, then your goal is to then fill out the rest of the copy in this kind of low fidelity looking wireframe. Me personally, I like to do this stage in a couple different places. If I'm working with a designer, I like to just do it in Figma because I know that my wireframe design is really bad, but it just helps me to kind of do more back of the napkin style. Wire wireframe in Figma, I know how to make boxes and circles and you know, I can pull up the page dimensions of a mobile web page. So I usually design it mobile first. And the reason I do that is because you never want to design desktop first and fit it to mobile, which is what a lot of people do for some reason. I have no idea why. But a lot of people still do design for desktop. You know, typically when that happens, you design for desktop and squish it into mobile and you tend to lose a lot of the important elements from showing up where they should. You know, you might find that if your desktop header is really full above the fold. Then when you squish it to mobile, you know, you have no social proof, you have no kind of buyer's guarantee, you have no, you know, messaging that pushes reasons to buy because everything is kind of just squished in, so it gets pushed down. So that's just one example. But you know, that's why you want to design mobile first and then stretch it to fill the desktop. So if on mobile your, your hero or, you know, you're above the fold is really nice and snappy and hits all the things you want it to hit, but then you stretch it out to desktop and you've got a few more, you've got a little bit more room to add, then that's where you add to it. But you don't want to do it the other way where you have a really full desktop and then you squish it and everything kind of gets moved down because you're trying to include all the elements. So just a thought there. Now if I'm not using a, if I'm not working with a designer here and I'm just trying to, you know, vibe code this thing, then what I would probably do is I would still put together what I just mentioned, which is like a rough wireframe, back of the napkin looking thing, basically screenshot that, get a bunch of examples of other sites which again we'll go over in a second. So you'll have a bunch of examples here to pull from and of course all the links in the show notes. And then I would probably work with an anthropic model to brief out what this full wireframe looks like as if it was designed and then work with Manus to actually develop it. I find that Manus is a really good development tool. But, but if you just let Manus design it as well and kind of brief the brief itself for the development, the result is not as strong as if you use Claude to brief and Manus to execute. So that's just something I've done a lot of. And of course another thing I would say is ideally you have some level of like your own internal Creative Documents design system formatting. You know, I tend to have these all built out as markdown files which are then, you know, some of them I've actually turned into online like live URLs which I can then reference to other models, which makes things easier. So for example, I have a database with all of my information on landing pages. It's like 30 pages long. And that's actually what gets referenced when you run The Roast Nick co website for 5 bucks is it references all of that to then give you a roast and a page score and improvements for your own page. Now I have the same thing when it comes to ad creative and the same thing when it comes to general web design. You know, not, not similar to landing pages, but slightly different. And what that does is the final Manus product of this, you know, basically developed out wireframe looks really good. And then a designer can then use that to, you know, UI designer can use that to either go and take that to the next level or sometimes. Now what I'm seeing is design systems are becoming so strong that when you don't have too complex of a page, you can actually develop most of this directly. So a lot of people are doing that. And then depending on how that works, right, if you end up using AI to build the rest of this page out, meaning the development and the go live, then you can actually publish it directly. Now if you develop in Manus, you can actually publish it directly in Shopify, but if you don't and maybe you work with a designer and you've got your own developer, I know a ton of brands that are now using AI more in the process, post strategy and pre development. So basically in like that wireframe stage, in helping write some of that copy, maybe in making sure they're helping with some of the research, but still the strategy of that page is still being set kind of by the human brain and then the design and development is still being done a lot by actual designers and actual developers because you know, it just stays more on brand and whatnot. Although that will for sure evolve as time goes on. We're already seeing some brands that have built out really robust design systems and are now pretty much just leveraging that for everything they're doing. All that said, you know, then you go live and then you just start testing it. So why is this important? Well, most brands even, even a bunch that I went through on ads library today still send a lot of their product traffic or paid traffic rather than to their homepage collections page or product page. And it's not super common to use Listicles, but everybody who uses Listicles somehow like pretty much ends up using Listicles from there on after. Why? Because the conversion rate is amazing. And if you've got Listicles that are really engineered for success, meaning, you know, you went through that proper strategy and flow I just talked about with proper strategy and research and pulling out insights or highlights and then you know, filling out the rest of that, designing it in your brand, developing it, going live, testing it, understanding, using a heat map or a clarity, you know, where people are going, what the drop off is, what's found useful, what's found confusing, if you go through all of that, then that is really how you get to Listicles, that drive conversion rate from, you know, maybe sub 1% or 11 1/2% on your website to maybe like 6 or 7%. And the reason is because you're basically qualifying the traffic pretty heavily in a way that is not just directly selling. So when you send people to a product page, you're pretty much directly selling them on whatever the message is on the product page. Right. So let's take earplugs for example. If you're selling these amazing earplugs, your product page might just talk about noise cancellation and the quality of the product. You know, it might not be kind of like a paid social engineered landing page, but if you've got seven, seven ways to prevent tinnitus or whatever it's called that, that ringing in your ear, you know, seven ways to prevent seven reasons you should be using earplugs when you're out at events. 7 reasons you should never go, you know, you should never raw dog a conference, whatever it is that basically allows traffic to be qualified in a way that is kind of speaking to something more people are going to understand versus just speaking to like the engineering quality of why this earplug. Right. So what it does is essentially cast a much wider net in terms of who you can get as a qualified customer and allows you to educate them in a format that's easy to understand. Shout out to buzzfeed that made all these listicles and things, you know, Buzzfeed little things. Refinery29, all these Internet publishers that spent 10 plus years building out listicles that got insane amounts of traffic. Listicles are just a fun format. It's like, it's like playing a game to some degree for your brain. So that's why they work and that's why today I want to talk about not only landing pages, but also Listicles. So I'm going to share my screen here and you know, hopefully you can see this. If you can't see these links for any reason, then, you know, don't worry. Go ahead and find the links in the description of the episode and I'll be able to show and share all the links there. You'll be able to see them, pull them up on your computer, look at it in both desktop and mobile. That's how I'm going to be looking at it. And yeah, I'm gonna just narrate some of the things across these pages that I find to be really interesting. So let's get started. Here's the retention tip of the week brought to you by Instant. Here's a mistake I see food and beverage companies make constantly. They cross sell by product category. You bought our hot sauce. Now here's our other hot sauce that's lazy. The brands with the best repeat rates, they cross sell by occasion. What does that mean? Now if somebody buys your barbecue rub in May, they're probably grilling. Your follow up sequence shouldn't be try our other rub. It should be try our grilling bundle. The rub, the sauce, the marinade, maybe even a recipe card. You're selling an experience, not just the sku. Now think about how customers actually use your products and then build email flows around those moments. Holiday entertaining, game day, weeknight dinners. Occasion based cross selling increases AOV because you're solving a bigger problem than just you need more of this one thing. This kind of personalized behavior driven email is exactly what instant helps brands automate. Their AI builds flows based on how individual shoppers browse and buy. So you can send the right bundle to the right person at the right time. Check them out@instant.1sharma so the first one I have here is basically from Bioroot Labs. I'm going to go ahead and put this in inspect mode and refresh. And you know right here, this is so a lot of these links I kind of sourced just by finding native ads around the Internet from different tweets that I'd bookmarked from many of them. Many of them are from Facebook ads library. So they're actually active ads as well. And I'm assuming that a lot of these pages that I'm going to share today are pretty well trafficked pages. So you know, we can take it with some level of a grain of salt, but for the most part we should probably try to find things that we find interesting here. This first one is basically a listicle. You'll notice that at the top there's pretty much no buttons here to click out. And it's essentially a 10 reasons why turmeric Curcumin is a game changer for people who drink regularly. Now what's interesting about this is this is basically a two layer deep angle, meaning it's not just 10 reasons why turmeric curcumin is great for people. Right? That's a one layer deep. It's two layers deep for People who drink regularly. Now why is that, why is that great here? Well, if you go back to what I just mentioned about kind of casting that net wider, it just did that, right? For if, if you were to say, well, two things. One, it casts it wider because so many people in the world drink alcohol. And so when you're saying that this is for people who drink alcohol, they're gonna feel like, oh, this is for me, not for everybody, but for me. Even though with this headline they kind of are going after almost everybody, right? Cause almost everybody drinks. So it says you don't need to quit to start drinking or you don't need to quit drinking to start feeling better. You just need to give your body the right tools to fight back. Now this is probably, yeah, this is just some curcumin supplement stuff. But essentially what this does is go through a, let's see, 10 reasons why. Now a couple things that I like here. Well, one, you can tell this is just vibe coated, which I'm not a fan of because you can tell it's vibe coated. It's pretty, pretty basic looking. If it's not vibe coded and somebody actually designed this, that's also pretty bad. But regardless, you know, you'll notice a kind of a common theme is design is going to be probably 4 to 6 out of 10. It's not a huge element. Although I do think that the better the design is in most cases, the higher the trust is and therefore the higher the conversion rate. One thing I did like about this listicle specifically is that the right words are bolded here. So whether it's in the beginning, in kind of the paragraph before the reasons start or within the reasons or the think of it this way, breakout and the key point breakout, which are kind of basically like quote in lines on the page itself. Those are all nice. Now, a couple things I'd changed. There's not really many CTAs, there's no imagery here at all. There is kind of this vibe coded, you know, 2000% more absorption. Basically like a clinical trial equivalent type of a module is what they're trying to put here. But then basically it just goes to this button you click through and it takes you to the bio root pdp. Now the PDP itself is also incredibly optimized. So in the HERO itself you've got the, you know, the product on the right side you've got these three icons that take up a decent amount of real estate. Probably, you know, 25%, maybe some more, maybe 30% of the actual hero area fully just talking about these. And then what also is cool at the top, which I haven't really seen before is you've got this scrolling marquee. So basically a little announcement bar looking thing under the logo of the brand but it's side scrolling with these highlighted quotes which I think again speak to basically the audience they're going after which is essentially kind of like this older demo from what it seems like all of the imagery in the actual pdp. Also great job by them on this. It's basically like a TikTok shop carousel aka how do you use the landing. How do you. How do you basically break out your entire landing page into these, you know, eight to ten images that scroll through the top. And why is that important? Well if you have looked at any sort of like heat map or clarity recordings, you know that this section here at the top, both, both the scrolling of the images but also where you might choose a color or choose a variant are basically the most clicked on and interacted things on the page. So it makes sense why you want to basically have kind of a descending order of most important things to least important things in terms of what people will care about. And that's what they've done here. Just scrolling down a little bit, a couple other things I like. They've got really good social proof. So they've got, you know, this bestseller badge, they've got a badge that says number one choice for doctors and practitioners. They've got reviews of 4.8 stars. They've got 200,000 plus happy customers. You know, they've got this reduces joint pain and stiffness in two to four weeks. So it's like giving you a time frame, targets inflammation at the root, you know, kind of like an unsupported claim here. And then they've got really good bundling and pricing. You get a one month supply which I believe is, yeah, automatic subscription. So automatic subscription which is how you get the discount from 50 to 24 for a one month supply and you know, two month, they've got a three or sorry they've got a one month supply, a three month and a five month. With the five month you basically pay for three and get two free. With the three month you pay for two and get one free. This add to cart button is huge. Again, more social proof they've got. They've basically just loaded this page with social proof. I think that's the takeaway here is from this page. I would say this is. This page is a great example of you don't need to apologize for having too much social proof. So yeah, I'm gonna move on to the next one. But I think the lesson that I'm gonna take away from this is the social proof is key and also the TikTok shop carousel of images is also key here. This next one is a hydro page. So hydro is a bottle, it looks like. Now this one is again, I'm looking at it on mobile, just refreshed it. And this one also is a Six reasons why it's got a little bit different of a format. You know, the last one had no imagery, it was very plain text. This one is at least looks a little bit designed. It's still very much a vibe coded design, it looks like, but still looks better. And I also like that they've got these customer reviews in. What they've also done is they've kind of taken this study or science or clinician first approach, which a lot of supplement brands, a lot of even just health or even non health, like even beauty brands or apparel brands might be doing this, but they try to find like what is their equivalent version of clinical study data or human trial data or you know, basically some form of proof. Like tell me the. Show me that the proof is in the pudding, but explain it visually. And the last brand, actually, I can't remember if the last one did that, but this one. Oh yeah, it did. Those three, those three numbers at the bottom. One of them was a 2,000%. But this brand does it in a way where they've got this study outcome based on, you know, how hydrogen water is much better. So they show this graph which again looks like a vibe coded graphic. And then they've basically got this. Their first thing being that, you know, there's 1400 documented studies since the 60s about the miracles of drinking hydrogen water. So immediately it kind of opens up with this, which they've tried to take as their science approach. There's also this number two around oxidative stress, which is a term that again, nobody's really heard of probably. So you'll probably believe it based on what they tell you. And then it kind of goes into the rest of the things. It's got gut, health and immune system. What I do like though is that all of their graphics, for the most part, you know, the first two are kind of the sciency ones, but the other three, the next three I should say are all ugc. So it doesn't feel like there's this corporation trying to like sleaze you with their marketing because you've Literally got somebody who looks to be in their living room or their own home kitchen, you know, basically making a video or kind of showing you what's going on. And then what's cool is they use that as the hook and then transition that video into something a little more sciency. So kind of plays off the same. You maybe you've seen imates Instagram story ads, they do this a lot too, where they'll use a hook that is really catchy or a good, you know, something that makes you watch, right? Maybe it's like even a pretty girl or it's the founder kind of talking about something. But then very quickly goes to this like more ad style thing. But they've earned your, your, your eyes for the next 45 seconds because the hook was so good. All right, now, only thing I'm going to say here is, you know, they've also done a great job. Kind of when you click through to the actual product page, getting there, you've got an offer for the bottles. And, you know, I don't know if I'd personally buy this product, but I can always respect their marketing. The next one is from Corridorum. Don't know how to pronounce this, but I'm gonna reload this in mobile now. This, to me looks like something that probably came from native traffic just because of the style of design here and kind of like the, you know, my graphic designer is on vacation type of vibe going on. But, you know, this format and this design works extremely well with older demos, which it looks like they're targeting based on the imagery here. And it also does a really good job of basically, you know, keeping people hooked because there's nothing else you can click on, which it looks like they've also done a good job of. I'm sure this is all, you know, relatively tested. I do like that at the bottom. You know, there's not really anything too crazy here, but I do like at the bottom some of the things they called out. So they, they call out Prime Day Sale, which I believe is either going on right now or it's coming up. I'm seeing ads for it everywhere in New York, so I assume it's either happening now or it's about to happen. So that's something relevant, interesting. These guys are running. They're basically their same offer as a Prime Day sale, which a lot of brands are actually getting in trouble for right now. So, you know, double check. First of all, the reason they're getting in trouble is because they're running basically sales which aren't actually sales. They have this, like, always on acquisition offer that they say is a sale, but it's actually just a trick to make customers think it is a sale. It's not really a sale. I think Rise Superfoods got a class action for it or something. You know, Robert Freud, if you follow him on Twitter, he's the best follow for all things legal. But he's always tweeting about this. There's basically two or three brands that have gotten hit with this recently, and another two or three brands that also got hit actually recently with the same thing about how they make claims that, you know, they use real butter in their product, but they use, like, you know, some processed agent that feels like butter, maybe tastes like butter. And I forget the exact brand example. I know there was also a lactate cookie that just got hit with something that basically said that their cookies don't actually help women lactate more. But it's. It's kind of a marketing angle. All that said, make sure you're not lying, okay? Don't lie to get people to come over and try your product. Make sure that you're actually showing something of value and giving something of value. Otherwise you're not really building a business. You're just trying to trick people into buying your scam. Anyways, the thing I like about this page is it just reiterates the offers, Buy, get one free. And then it reiterates again, buy one, get one free. The last thing I'll say that I really like here is the sellout risk. So this is something that I've seen. I've seen this version of it. I've seen the version of it where it's, you know, pinging light and it says, order ships today. It looks like the stores online and, like, working or the warehouse is online. The other one I've seen is it's been a minute since I've seen this one, but it'll basically say, you know, like, June 2026, you know, sold out. July 2026, you know, 13 units left, August 2026, 30% full. And then the next version of that, which is what Hudson does from Comfort, which is really cool, is basically he'll say, okay, now if you want to wait till September to get your order, you'll actually get 30, 40% off. That math might be wrong, but the idea is kind of the same, where it's like, all right, if you're willing to give me your cash now so I can hold it and maybe invest it to get inventory or do whatever and then you're willing to wait for your order to come later. You know, you can probably get some efficiencies where it come when it comes to shipping, whether it's air or sea freight. So you get some efficiency there. And then the other thing you'd get efficiency in is well one, holding the money obviously, but two, you get this cash up front. So there's like a few different versions of doing this sellout risk kind of messaging, but they all kind of do the same thing which is basically, you know, get people over the finish line. Next one I want to go through is this Zolli Organics. This one again is kind of another one of those plain text ones. Okay, so the thing I liked here is this was plain text but then it actually showed a, you know, not well designed but like a decent shop section here which is again a trend I'm seeing. Just work well in general is having that shop section there. This one from Meroda Cosmetics also same thing. The thing I liked about this one too is this often bought together and the save with bundles which I imagine works well. I know that this often bought together section generally works well, especially if you've got complimentary products and some, some level of an offer. Okay, this one I put here. There's five reasons why by purestrike. So the reason I like this one, just very simple. Two, it's got this editorial kind of like flair to it. So you've got, you're still on the brand's home domain, which you know I'm a fan of, but also I'm a fan of putting it on subdomains because it's like Porsche telling you why their car is the best. Obviously they're gonna tell you the car's the best. They're not gonna say Porsche cars suck or Porsche car's lack in this. But if it comes from a publisher, you know, carstested daily.com, it's a little bit more believable even though you can own CarsTheDaily.com. you could even put a sponsored, you know, this is a sponsored content or some sort of messaging there. All that to say it's a little more believable if it's not coming from the brand. But the reason I like this is so you've got the announcement bar, it still talks about the sale being on. You've got the five reasons why. And again, it's a two layer deep thing. Five reasons why golfers choosing this lag trainer over $150 hour an hour, $150 per hour lessons. And why is that great? Well, if you're a golfer, you know that $150 an hour lessons are probably some good lessons or that's at least my guess. So it's kind of comparing it to something that's kind of like an in, not an inside joke, but an inside term or inside terminology which is obviously helpful when it comes to conversion. Now you've got these five reasons why. And what I also like is all these photos are basically ugc. Nothing here is kind of studio shot. Definitely does not look studio shot, but again I'm a fan of that. Okay, another one I want to go to is this one. So this is one of my favorite designed listicles and it's the, it's the one by im8. It's very similar to the listicles designed by Grooms, which I'll go to next here. But basically in both you've got this format where this top image is kind of side scrolling as a marquee and again basically acts as a landing page and then you scroll down and from scrolling down you basically get into the, you know, six or seven or eight reasons why. In this case it's an eight reasons why. So you start with a headline, you show you know the get started. And then what's cool that I really like that they do is they've got this trusted by badge. And again, this works well if you've actually got real names to pull here. But you know, which they do, they've got the number one NASA scientists, they've got the number one tennis player, the number one soccer player, the number one basketball player, they've got all these athletes on board. But then they basically just go into a very straightforward listicle. And what I like about their images here is they're all kind of custom. So one of the things that I always mention is like, and I haven't even mentioned it here is like if your brand and design is good, you immediately increase trust. And that plays a big role but also pays dividends when it comes to health and wellness because you have to build so much trust when you're selling a supplement product somebody's about to consume, you know, in this case for the next 90 days. So what what I like about their images is they're all animated. I believe they're all vibe coded to some degree. And what I, what I really appreciate is that it makes the brand look really built out. It doesn't make the brand look cheap in any way. So even though when you're driving to these landing pages from paid traffic immediately you're seeing this really high quality and high level of design that and all in its own kind of brand. Right? It's not like it looks like it's copying like some of the other pages we looked at, they looked like they were vibe coded or they looked like they were designed taken from other places. None of this really looks like that for the most part. Which is why, you know, it does so well. This Groons page. Actually I'm going to talk about this Groons page first. The GLP1 users besides pooping now, one reason I think that's great is the ads that also drive here talk about pooping. So it kind of just immediately catches your attention and it's also a term that's clearly not restricted on Facebook. So kudos to them on doing that. But then what they do is they basically turn all of their. They've got this template they run and they'll basically just take, you know, different angles that work really well, design a new, you know, version of 7 Reasons why Throw it up here and it's basically, you know, hero at the top, listicle in the middle. All custom graphics. Again, theirs are kind of a mix between these really high quality design graphics and then stuff that's maybe just like, like this number seven one where it's just a few images kind of put together as a collage and then you've got this shop section which is just really optimized. It pretty much takes the sh. The same shop section you see on their. On their homepage website and just brings it over here and then finishes the page with a few other lander sections they know work well. This other one is the six reasons why which kind of does basically the same thing. But in this one they've got this side scrolling product carousel or you know, image carousel at the top which also just does a really good job kind of doing that same TikTok shop style slideshow approach. The last one I want to show is this Groons one that is kind of a new product collab page, which I thought was also interesting. This is basically just a re skinned version of what I believe is kind of their normal product or homepage approach. But it's done in a way. Like the reason I like this is because I could see the same kind of thinking being applied as when they do their listicles which is, hey, we've got the format that works, we know the messaging that works in terms of the product messaging and what passes there. Now let's reskin it for a new angle or in this case, a new product. So, you know, kudos to them for, for figuring out these design systems that work. But I did want to highlight that, okay, we still have like another, we're about halfway, about a third, I'd say, through the pages. So what I'm going to do is I'm going to cap this episode here and I'm going to save the I'm going to just go and record the next one or two here as well and just try to bang out these rest of these sites. So stick around and definitely come back next week. And if you've got any questions if you want me to roast your well, if you want me to roast your page using my all my online landing page database stuff, just go to roast Nick Co. If you want me to spend like a minute just going through and giving you some quick feedback or maybe sending you a voice note with some thoughts, email me your landing page link nicknick Co. And I'll try to do that. But as always, thank you for listening. I'll see you next week and I hope you have an amazing rest of your week. Thanks for listening. We'll be back next time to cut through the noise on cpg retail and E Commerce. 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