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2021 Penn State graduate Kate Chan knows how to connect with and create a community around Gen Z. In this episode, we learn about Kate's social media agency Ichiyuzu Media, creating an influential instagram account on food (@KatieEatsPhilly) and more!

Jump right in:

(4:32)- The meaning behind the agency name and type of agency

(10:15) - Social media platforms

(14:05) - Favorite brand campaigns

(17:02) - Impact of social media on the business

(20:45) - The creation of Katie Eats Philly on Instagram

(25:43) - Creating a personal brand

(27:08) - Favorite Philadelphia and State College restaurants

(28:41) - Lions Den presented by http://Lions-Pride.com: Penn State Experience

Learn more and follow Kate: http://IchiyuzuMedia.com and http://Instagram.com/KatieEatsPhilly

Special thanks to Katie O'Toole's podcasting class and student Xi Chen.

Show off your Penn State pride with the latest apparel and gear by visiting http://Lions-Pride.com.

Keep up with all the Penn State news at http://Collegian.PSU.edu.

Join Penn State's network connecting students and alumni at http://Alumni.PSU.edu/LionLink.

Lion Legacy is a Baroudeur Production and is not affiliated with Penn State University. Visit us at http://LionLegacyPodcast.com