The end of 2025 marks the end of an era. Our dear friend and cohost Jim Watson returns for one last episode. We celebrate 10 years of ingenious, unparalleled drinks industry coverage with a very special episode, discussing the biggest story from each year of the past decade. And if you've appreciated Jim's work over 125+ episodes of this show, you should thank him directly at: JCWatson334@gmail.com.

Tune in to learn something and remember some pivotal beverage industry moments as we break down:

2016: The Anheuser-Busch acquisition of SABMiller

2017: Marijuana legalization in Canada and the US

2018: The Keurig Dr Pepper merger and the broader category blurring in soft drinks

2019: The year hard seltzers and RTDs took craft beer's momentum

2020: Ugh… nothing in particular

2021: The year of revenge spending and crazy valuations

2022: The year inflation took over the world

2023: The fallout from the anti-trans backlash against Bud Light

2024: The year of plummeting valuations and the wine and spirits industry starting to panic

2025: Trump Tariffs and RNDC pulling out of California

Want to sign up for our written research? Have a question, qualm, or story to tell, reach out via email: Bourcard.Nesin@Rabobank.com

Check out the rest of our written research: Rabobank.com/knowledge

Note: The content and opinions presented within this podcast are not intended as investment advice, and the opinions rendered are that of the individuals and not Rabobank or its affiliates and should not be considered a solicitation or offer to sell or provide services.

Disclaimer: Please refer to our global RaboResearch disclaimer at https://www.rabobank.com/knowledge/disclaimer/011417027/disclaimer for information about the scope and limitations of the material published on the podcast.

The biggest beverage stories of the last decade