Podcast
Liquid Assets: A Beverage Industry Podcast
Hosted by Rabobank · EN
Rabobank's global beverage team offers insights, analysis, and a bit of entertainment for your morning commute. Liquid Assets will help you tackle the latest trends, introduce you to industry leaders, and prepare you for what's next in the beverage world.
Disclaimer: Please refer to our global RaboResearch disclaimer at https://www.rabobank.com/knowledge/disclaimer/011417027/disclaimer for information about the scope and limitations of the material published on the podcast.
22episodes
Episodes
Newest firstAll episodes
How To Take Your E-commerce Marketing to the Next Level, featuring Constellation Brands
Apr 26, 2022Tap to summarizeConstellation Brands' Vice President of E-commerce, Wayne Duan, returns alongside Sara Master, Constellation Brands' Senior Director of E-commerce Marketing & Digital Shelf, to discuss how alcohol brands can take their e-commerce marketing to the next level. In this episode, we discuss: The importance of digital content and how brands can maximize the impact of the digital shelf The evolution and growing importance of performance marketing and retail media How category advisory and captaincy are evolving in the digital world Additional Resources: To access Rabobank's 2022 Alcohol E-commerce Playbook, click here. Rabobank clients can sign up for our research via this link: Research.Rabobank.com
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How Big Is the E-commerce Opportunity for Alcohol Brands? featuring Constellation Brands
Apr 13, 2022Tap to summarizeConstellation Brands' Vice President of E-commerce, Wayne Duan, and Adam Springer, Constellation's Director of E-commerce Category Advisory, help the Liquid Assets team breakdown the US online alcohol business. In the first of two episodes featuring the digital team from Constellation Brands, we tackle big picture questions like: How much has the pandemic changed the e-commerce landscape for US alcohol brands? How should alcohol companies approach their e-commerce investment? What does the average online alcohol shopper look like? In a world of tied-house laws, how can brands improve the online shopping experience? Additional resources: To access Rabobank's 2022 Alcohol E-commerce playbook, click here. Rabobank clients can sign up for our research via this link: Research.Rabobank.com (just list Bourcard Nesin as your "Relationship Manager")
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