Podcast
LITerally
Hosted by Lacey Sites · EN
LITerally is a podcast that shares the raw, unscripted experience of building an online business. Hosted by Lacey Sites, business mentor and success coach, this podcast literally takes you through the entire process of building a successful business and creating a lit up life. Each episode is a recording of actual coaching sessions between Lacey and one of her clients over the course of six months, giving you the "reality tv view" (minus the sleaze) of building an online business. LITerally will completely transform how you look at business and give you a much-needed dose of inspiration and permission to do things your way.
37episodes
Episodes
Newest firstAll episodes
Betting On Yourself (Session 12 with Sari)
1w ago00:50:44Tap to summarizeSari is in the middle of her first launch, and this session focuses on what that actually feels like from the inside. We dig into what the numbers are telling us, what they aren't, and how to stay grounded when you're learning everything in real time. We also go deeper into the life stuff, because realistically Sari has a lot on her plate (like so many working moms). This session gets honest about tradeoffs, risk tolerance, and what it really means to bet on yourself when the stakes feel high and very personal. In this episode, you'll hear: • Why checking in on your capacity is actually a business strategy • Why naming the tradeoffs can actually create more freedom and clarity (not less like we tend to believe) • The uncomfortable truth about risk tolerance most entrepreneurs avoid looking at • The tension between being an achiever and wanting to keep everyone comfortable • The surprising reason the numbers "making sense" matters more than you think • What first launches tend to bring up emotionally that no one really warns you about • The reminder every entrepreneur needs when they're deep in a hard season Episode Links • Follow me on Instagram • Connect with Sari on Instagram • Learn more about Sari on her website If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results
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The Instagram Debacle & Energetic Exchange (Session 11 with Sari)
2w ago00:49:14Tap to summarizeThis session is such a good reminder of why data matters. Sari and I unpack an Instagram "debacle" that could have easily spiraled if she wasn't paying attention to the right metrics and context. We also talk about problem awareness, energetic exchange, and the difference between creating from "I am" versus "I have to prove." This conversation starts with data and strategy but goes deeper into identity, attachment, and what people are truly coming to Sari for. In this episode, you'll hear: • Why using data prevented an Instagram issue from becoming a much bigger challenge • How problem awareness shapes your marketing and messaging • Why knowing your client deeply changes how and when you apply strategy • Why we're only focused on shifting one specific data point right now • The difference between "this content doesn't work" and "how do I hook people faster?" • The energetic exchange exercise that shifted how I show up in business Episode Links • Join my Facebook group • Connect with Sari on Instagram • Learn more about Sari on her website If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results
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What Does A CEO Actually Do? (Session 10 with Sari)
3w ago00:51:44Tap to summarizeThis session is such a powerful look at what it actually means to step into the role of CEO, and how different that is from simply being the person posting online. Sari and I talk about the identity shifts that happen as your business grows, the pressure and hypervigilance that can come with that, and why being willing to fail is often the thing that finally creates success. We also dig into urgency, launches, and optimization, specifically how to focus your energy when you're testing something strategically. This episode is about holding the tension of "it's great and I want more," trusting the data, and letting yourself step into the next level without needing to have it all perfectly figured out first. In this episode, you'll hear: • The difference between CEO mode and being the person posting online • The thing that can dramatically speed up your growth that a lot of us won't let ourselves have early on • The reality of hypervigilance and how it shows up in business • The importance of saying "It's great and I still want more" out loud • Why we decided to test urgency through a short-term launch and what that looks like Episode Links • Join my Facebook group • Connect with Sari on Instagram • Learn more about Sari on her website If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results
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How to Know If What You're Doing Is Actually Working (Close-Up with Lacey)
4w ago00:28:22Tap to summarizeOne of the hardest parts of building a business is not knowing if what you're doing is actually working, especially when the results aren't showing up in the way you expected yet. It's so easy to assume something is broken, to second guess yourself, or to pivot too quickly. In this solo episode, I walk through how to actually know if your business will work and give you a framework and filter to run things through that you can come back to again and again. In this episode, you'll hear: • How to know if your work is actually solving a real problem • Why most early progress isn't monetary (and what to look for instead) • The role of iteration, and why not being willing to adjust stops growth • The #1 thing that can make something feel like it's "not working" • The most essential lens for lasting success • How to recognize if you still have opportunities left to try Episode Links • Join my Facebook group • Connect with Sari on Instagram • Learn more about Sari on her website If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results
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But What If It Doesn't Work? (Session 9 with Sari)
Jun 2400:56:11Tap to summarizeThis session is a real look at what it means to be in a season that feels like a lot... when you're in catch-up mode, when things aren't fully clicking yet, and when you're holding both the desire for more and the reality of where you are. It's also about the question "will this ever work?" and the realities of answering that question, dealing with the times where it feels like it isn't working, and how to know what your next steps are toward making it work. In this episode, you'll hear: • How to handle a catch-up mode season vs. a more proactive one • The way that grief shows up even when you're doing everything "right" • What high-functioning freeze looks like and how to respond to it • Why I changed my mind on past advice I gave Sari • Sari's "worst fear" coming true • How to know if your business will work and when it simply won't • Why industry standards are one of the secrets to understanding your strategy and next steps Episode Links • Join my Facebook group • Connect with Sari on Instagram • Learn more about Sari on her website If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results
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Unfortunately You're the Magic (Session 8 with Sari)
Jun 1700:52:32Tap to summarizeThis session is what it looks like to shift into ownership of your voice, your process, and what actually makes your work work. Sari moves away from relying on ChatGPT, timing her posts, and feeling artificial pressure and realizes she has more to say and better results because of it. We talk about the type of pressure that gets in the way of growth. And dive into everything from play and experimentation to data and platform differences. This episode is about letting things be simpler, more aligned, and more you. Because when you do the strategy starts to feel so much easier. In this episode, you'll hear: • The type of pressure that's stalling most growth • How bringing more play into your business will make strategy and conversion feel easier overnight • The double bind of wanting things to be easy and then questioning it when they are • How different platforms require different approaches (even when repurposing) • The #1 thing you need when looking at your data • When small tactical tweaks make a difference and when they don't Episode Links • Join my Facebook group • Connect with Sari on Instagram • Learn more about Sari on her website If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results
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What's Actually Worth It? (Session 7 with Sari)
Jun 1000:34:52Tap to summarizeThis session is a really honest look at what happens when you already have success and you're trying to decide what's actually worth building next. Sari and I have been talking a lot about her business model, and now we're starting to shift into the next layers of sales, prioritization, and what actually moves the needle as each piece comes online. We also get into the pressure that exists in this space and what it looks like to let go of it and build for what we want most. In this episode, you'll hear: • Why deciding what's "worth it" gets harder as your business becomes more successful • How we're shifting focus to sales as the next problem to solve • When directness moves the needle as a coach and when it's better to give things time • The pressure we feel as women (and how that impacts our decision-making) • The behind-the-scenes reality of a conversation we didn't record • What it looks like to let business feel more aligned without abandoning structure Episode Links • Join my Facebook group • Connect with Sari on Instagram • Learn more about Sari on her website If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results
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Make It Look Easy (Close-Up with Lacey)
Jun 300:29:04Tap to summarizeIn this solo episode, we talk about a very specific tension that's present for so many of us women when we're being seen in the middle of achieving results, and not at the end. And how it doesn't just make us uncomfortable, but actually feel truly unsafe. From the conditioning that teaches women to make things look effortless, to the reality of building publicly in a world that rewards highlight reels, to why coaching itself can feel so activating, this is a conversation about what it really takes to be seen while you're still in process. And most importantly, what becomes possible when you don't let that stop you. In this episode, you'll hear: • The conditioning that we need to acknowledge as women (that our industry often ignores) • Where perfectionism comes from (and it's not vanity) • How comparison culture distorts what we think is "normal" • Why coaching (especially high touch) can be so activating • The biggest block I see stopping most high performing women from more success • The number one shift needed to actually break this conditioning and see more results Episode Links • Join my Facebook group • Connect with Sari on Instagram • Learn more about Sari on her website If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results
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Finding Your Voice (Even With AI) (Session 6 with Sari)
May 2700:51:45Tap to summarizeThis session is such a real look at what happens when you receive honest feedback especially when you care deeply about your work. We talk about voice, ownership, and where tools like AI can support versus where they can't replace you. We also dig into what it actually means to help the right clients, why empowerment changes everything, and how scaling always comes back to one core question. In this episode, you'll hear: • My feedback on using ChatGPT for sales pages • What it means to find your own voice in an AI era • What part of business is actually hard, and what part is so much easier than we make it out to be • How to use AI as a tool without outsourcing your emotional connection • The #1 goal of your work as a coach that massively moves the needle for clients • Why scaling always comes back to one single question Episode Links Join my Facebook group Connect with Sari on Instagram Learn more about Sari on her website If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results
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Being Seen Trying (Session 5 with Sari)
May 2000:54:39Tap to summarizeThis session is such a good reminder of how different building your platform and business can feel when you're willing to be seen in the process. Sari and I talk about selling, social, and the discomfort that so many women carry around being visible and fully leaning into making offers. We dig into what it looks like to pitch, why experimenting matters, and how sometimes the most useful thing in coaching is slowing down enough to figure out what problem we're actually solving. This episode will give you a totally new perspective on what "trying" means and the unlock it can be for your growth. In this episode, you'll hear: • A big milestone celebration for Sari • What it means to be seen trying • The thing people are craving the most right now on social • How to manage the very real cringe that can come with selling • The one thing you want to do during a training if you want selling after to feel more natural • How to actually support a client in getting the result they most want Episode Links Join my Facebook group Connect with Sari on Instagram Learn more about Sari on her website If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results
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