What’s the most effective way to communicate our big ideas and share them with clarity?

On today’s episode we’re joined by sought-after message designer and speaker Tamsen Webster. Tamsen helps organizations (including Johnson & Johnson and Harvard Medical School) craft meaningful messages that inspire long-lasting change. She reveals to us the importance of messaging and the secrets to creating impactful messages that spark action.

Topics discussed in this episode include:

Why Tamsen describes herself as a situational extrovert and how it influences her work.
The odd pattern that plays out with many of Tamsen’s clients.
What Gall’s Law is and how it relates to each individual’s perspective.
What the “curse of knowledge” says and how it impacts the way we share our ideas.
Why explaining our multi-dimensional ideas is difficult (and is not a personal failing).
What Tamsen had to unlearn about her own voice to put herself on stage.
Why you can’t perfect your ideas on paper.
Seeing feedback as a gift, and how to frame failure as a part of learning.
What it means to strategically design internally motivated action.
How to apply the Overton window to the strategy of expanding ideas.
Tamsen’s take on the high occurrence of failure in strategic change.
Why logical and simple frameworks are your friend when crafting messaging.
The framework Tamsen is working on now and how it supports message creation.

Tamsen’s website: https://tamsenwebster.com

The Art of Strategy: https://www.theartofstrategy.ca

Alison on LinkedIn: https://www.linkedin.com/in/alisongeskin