Today I sit down with Freddie Pullen—founder of The Healthy Entrepreneur Podcast and the founder of Recognized (recognized.global)—and we go straight at a problem I care about deeply: There are too many truly capable experts who stay invisible… while louder, less-qualified voices dominate the conversation. Freddie helps experts become recognized for the value they already have—and then monetize that attention in a way that actually feels aligned. We talk about the practical strategies (podcast guesting, LinkedIn, positioning), but we also go deeper into the psychology: what it really takes to earn credibility, build trust, and show up with authority without playing the “look at me” game. We also start the conversation by honoring the work of Sebastian Bates and the Bates Foundation—because leadership isn’t theory when you’re feeding kids and building character in the toughest environments on Earth. Freddie has been a trustee since the foundation began, and he shares what it was...