US distributor, Mark Murdock joins the show to introduce Back Hug to all.

Driven by science and technology.

The science is clear: stiff joints in your back are causing you pain, and BackHug is the first device to use cutting-edge robotics to treat them.

Precision-engineered for deep relief.

26 robotic fingers scan and adapt to your unique back shape. The size and shape of the fingers allows them to get deep into and target the stiff joints along your spine, treating your pain at the source.

Replicates physiotherapy, perfectly.

BackHug’s robotic fingers are strategically positioned to treat the full length of your spine—neck, shoulder blades, mid, and lower back. They replicate spinal mobilization techniques to loosen stiff joints, improve flexibility, reduce pain, and increase your range of motion.

Your back care is always personal.

Each session tracks your back’s tension, and based on your feedback, BackHug refines your personalized treatment program as your symptoms and needs change, ensuring you always get the perfect treatment for your back, every time.

Expert advice in the palm of your hands.

The app will guide you through a simple consultation to identify your pain points. Based on your input, Backhug creates a personalized treatment plan tailored specifically to your needs, ensuring that your sessions target the areas that matter most to you.

Fine-tune your experience with 2,000+ options

Adjust settings in real-time during your session—change strength, speed, heat and focus areas to match how you feel, making sure your treatment is comfortable and purposeful, every time.

Get access to valuable health data

BackHug tracks tension changes in your back throughout your session, giving you key insights into your back health, and showing the impact of BackHug as part of your back care routine, giving you confidence to make data-driven decisions about your health.

www.mybackhug.com