Podcast
"Living a Revenue Culture" podcast
Hosted by Rick McPartlin · EN
Explore how to continually make a profit in a people first organization. Learn with Rick McPartlin CEO of The Revenue Game® the power and joy of "Living a Revenue Culture" one podcast at a time.Our Guest Today Is Matt Hensler! Matt is the VP of Marketing at “Imaging Brands” a thought leader in the professional photography world for over a decade. Matt has a powerful start to branding and business growth at “Imaging Brands”. He starts from a WorldView which drives purpose and Revenue Strategy as fundamental to business value delivered. When "Living a Revenue Culture" Matt keeps a foot in the strategic effort and a foot in operational leadership to create intentional outcomes in the market.
21episodes
Episodes
Newest firstAll episodes
Stop Letting Chaos Steal 20–40% of Your Revenue
Dec 100:47:42Tap to summarizeIn this solo episode of Living a Revenue Culture, Rick McPartlin pulls back the curtain on a painful truth: most companies are quietly losing 20–40% of their top-line revenue to pure revenue chaos—silos, rework, mixed messages, and “dumb stuff” that burns time, energy, and profit.Rick breaks down a simple way to think about your world in three levels so you can finally take control of the part you do own: your purpose, your people, your offers, and your revenue strategy. He explains why you’ll never maximize profit until you first optimize your people and give them a low-friction context to transfer value to customers.You’ll hear Rick talk about:How to spot revenue chaos inside your businessThe difference between big-purpose companies and mercenary onesWhy chasing “everyone” on the Bell Curve guarantees mediocre resultsHow a clear revenue roadmap (volume, velocity, and value) lets you grow on purpose instead of by accidentIf you’re a CEO, founder, or revenue leader who suspects you’re working way too hard for the results you’re getting, this episode will help you see where the money is leaking—and what to do about it.
Transcribe →Bridging Academe and Industry: How Alabama A&M Is Redefining Business Education
Nov 1700:51:11Tap to summarizeIn this episode of Living a Revenue Culture, Rick sits down with Dr. Timothy Mantz, Interim Dean of the College of Business and Public Affairs at Alabama A&M University, to explore what it really takes to prepare students for the real world of business.Drawing on his career as a Madison Avenue creative director, marketer, and turnaround executive, Dr. Mantz shares how he’s reshaping business education with experiential learning, real company projects, internships, and a focus on Revenue Science™ / SmartRev thinking.They discuss:Why so many graduates aren’t truly “job-ready” – and how to fix itThe gap between classroom expectations and employer realityHow to reduce cross-silo conflict and build a true revenue cultureWhy “making money with your customer” beats “making money from your customer”How Alabama A&M is partnering with Fortune 200 firms to test-drive students and raise performance for everyoneIf you care about talent, leadership, and the future of revenue, this conversation will change how you think about both education and business.
Transcribe →Stop Selling. Start Connecting. Why Relationships Close More Deals - Rick McPartlin & Luke Voivoda
Nov 300:47:54Tap to summarizeIn this episode of Living a Revenue Culture, Rick McPartlin sits down with Luke Voivoda — founder of Ace Business Development and self-proclaimed Professional Friend Maker.Luke shares how he built a career by doing the opposite of traditional sales:Instead of selling, he builds genuine relationships — and revenue follows.You’ll hear:How he grew a career in GovCon (government contracting)Why sales is shifting from persuasion → connectionThe mindset shift that made his brand stand out on LinkedInHow fractional business development works and who it's forIf you’ve ever felt like selling is “pushy,” this conversation shows a new path:Relationships create revenue.
Transcribe →🚀 De-Risking Strategy & Driving Alignment 💡 | Susan Schramm on Living a Revenue Culture 🎙️
Sep 2200:47:34Tap to summarizeWhat separates strategies that succeed from those that fail? In this episode of Living a Revenue Culture, host Rick McPartlin sits down with Susan Bailey Schramm, founder of Go to Market Impact, to uncover why even the best ideas often get stuck—and how leaders can proactively de-risk their strategies.Susan draws on her experience leading Fortune 500 companies, startups, and nonprofits to share actionable insights on: ✅ How to align teams and boards around bold initiatives ✅ Why silence is not the same as alignment ✅ The six principles that help leaders navigate risk with confidence ✅ How to move people to action and keep your strategy on course📕 Be part of Susan’s book launch team! Get a free early copy of Fast-Track Your Big Idea and exclusive launch updates: 👉 Join here🌐 Learn more: fasttrackyourbigidea.com | gotomarketimpact.com🔔 Don’t forget to like, comment, and subscribe for more episodes that help you optimize people, reduce risk, and accelerate revenue growth.#Leadership #BusinessGrowth #Strategy #RevenueCulture #SusanSchramm
Transcribe →🚀 AI, Purpose & the 80/20 Rule: How Jacob McGill Helps Companies Scale with Confidence 💡
Aug 1800:48:50Tap to summarizeIn this episode of Living a Revenue Culture 🎙️, Rick sits down with Jacob McGill, founder & CEO of 8020 Media, for a conversation that’s part survival story 💥 and part masterclass in scaling businesses 🚀.After surviving a catastrophic car accident that changed his life forever, Jacob rebuilt himself through Aikido 🥋, rehabilitation, and the pursuit of leverage through the 80/20 principle. Today, he helps companies between $2M–$20M eliminate chaos, streamline operations, and scale with confidence — all while integrating AI and purpose-driven strategy.🔑 In this episode you’ll discover: ✨ How Jacob applies the 80/20 rule to life and business for maximum leverage. 🤖 Why AI is transforming sales, customer service, and lead follow-up. 💡 The difference between alignment and true unification to purpose. ⚡ The “20% time” philosophy every business owner needs for innovation. 💪 Why you don’t need to be an entrepreneur to find purpose and success.Whether you’re an entrepreneur, CEO, or someone chasing growth, Jacob’s story will inspire you to rethink how you scale, lead, and live.👉 Don’t miss this powerful conversation about resilience, revenue, and redefining success.
Transcribe →💡 Hire Smarter, Not Harder! 🚀 The 80% Rule & Talent Lifecycle with Tricia Neves 👥
Aug 4, 202500:53:55Tap to summarizeIn this episode of Living a Revenue Culture 🎙️, Rick sits down with Tricia Neves — founder of Hiring by Design 💼 and nationally recognized expert in science-based talent analysis 🔍. Since 1998, Tricia has been helping organizations hire & develop the right people — not just based on skills, but on natural talents ✨ and alignment with company purpose 🎯.You’ll discover:📊 The 80% Rule – Why defining what a role spends 80% of the day doing is the ultimate hiring filter 🛠️🧠 Strategic vs. Transactional Hiring – How to turn hiring into your competitive advantage 🏆🏢 The 3 Types of Companies – Which one are you? 🤔🔄 Talent Lifecycle Secrets – Reduce chaos, boost engagement, and keep your best people longer 💪💖 Purpose & Fulfillment – The hidden link that drives retention and success 🌟Whether you’re a startup founder 🚀, seasoned executive 🏆, or HR leader 📋, this conversation will completely change how you think about hiring, engagement, and organizational growth 📈.📌 Listen now and start building your dream team today! #HiringStrategy #Leadership #BusinessGrowth #TalentAcquisition #EmployeeEngagement #RecruitmentTips
Transcribe →🎯 “The Revenue Revolution: How Yaa Rewired Her Strategy to Scale” 🧬📊
Aug 4, 202500:23:58Tap to summarizeIn this powerful episode, we sit down with Yaa—an MBA graduate and newly certified CRO Thinker—to explore what it really takes to generate revenue in a modern, low-friction, purpose-driven business. 💼✨Forget the generic advice, outdated playbooks, and hustle-for-hustle’s-sake mentality. This is a raw, insightful conversation about confronting chaos, aligning teams with True North values 🧭, and leading with both strategy and soul. ❤️🧠Whether you're a founder, exec, or emerging leader, you’ll walk away with frameworks, clarity, and a new perspective on revenue that goes far beyond spreadsheets and KPIs.👉 Tune in to rethink what growth really looks like—and how to build it with intention.#RevenueLeadership #CROThinking #PurposeDrivenGrowth #LowFrictionBusiness
Transcribe →🚨📉💡Why Most Companies Fail (and How to Avoid It) 🚨📉💡
Jul 7, 202500:51:15Tap to summarizeIn this episode of Living a Revenue Culture, Rick sits down with John Kloian — a seasoned entrepreneur, systems thinker, and recent graduate of the Revenue Science CRO certification.Together, they dive into what it really takes to build high-performing businesses that run on purpose, alignment, and smart decision-making — not politics, silos, or status quo thinking.🔥 Highlights include:Why “stupid on purpose” is a silent killer in organizations 🤯How to align people, systems, and language for revenue results 🧩The power of leading from the front vs. leading from the tent 🪖🚫Real stories from the Navy to $25M+ startups 💼💥How “Smart Stuff” became more than a mantra — it became a mission 🧠If you're ready to stop wasting time, money, and energy — and start creating real revenue impact — this is the episode for you.🎧 Listen now and start Living a Revenue Culture.https://www.therevenuegame.com/podcasts/
Transcribe →🚗🌍 From Car Sales to Global Impact: Melissa White’s Masterclass in 💪 Courage,🧠Clarity, and💰Revenue
Jun 16, 202500:39:37Tap to summarizeWhat do enterprise sales, personal purpose, neuroscience, and justice have in common? Melissa White.In this inspiring episode of Living a Revenue Culture, Rick McPartlin sits down with global enterprise sales expert and purpose-driven changemaker Melissa White. From her bold career leap in Singapore to championing justice for UK homeowners, Melissa brings the heat 🔥 with a fearless mindset she calls “Intrepid Thinking.”She dives into:🔍 The silent killer of potential (and how to avoid it)🧠 Why understanding DISC and behavior science changes everything🌍 What true value transfer looks like in international sales⚡ How to align career success with personal purpose💡 Why courage and self-awareness create lasting revenue AND fulfillmentIf you’re tired of the same old sales talk and want to hear real insight on optimizing people, unlocking purpose, and living a revenue culture—you don’t want to miss this.👉 Watch the full episode now and start your journey at:🌐 www.therevenuegame.com/podcasts#Leadership #SalesStrategy #RevenueCulture #PurposeDriven #MelissaWhite #LivingARevenueCulture #Entrepreneurship #DISC #IntrepidThinking #ValueTransfer #Podcast
Transcribe →From Private Equity to Purpose-Driven Profit 💼➡️💡 | The Truth About Operators
Jun 9, 202500:51:18Tap to summarizeWhat really happens behind closed doors when private equity takes over? 👀 Kit Lisle — founder of The Operators and private equity veteran — reveals the raw truth about leadership turnover, short-term mindsets, and how to actually grow a company that thrives post-acquisition. 💼📈In this power-packed episode, we unpack: 🔥 The truth behind "Operators" vs. "Management" 💥 Why 40% of execs are gone within 90 days after a sale 🧠 The mindset shift PE firms need to create long-term value 📊 How to build a scalable revenue strategy rooted in purpose ♻️ Turning human capital into real ROIThis is your behind-the-scenes look at how real value is created — not just for investors, but for people, teams, and the future of the business.—👉 Ready to start living a Revenue Culture and grow smarter, not harder?🎧 Watch the full episode now at: www.TheRevenueGame.com/podcasts Your journey starts here. 🚀
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