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In this episode, Marty and I unpack how a global giant like Starbucks drifted from its purpose and what it took to bring it back. From tables vanishing to culture falling apart, to a complete return to standards that actually mean something.

This isn’t just about coffee. It’s about culture, leadership, and the standards your business lives or dies by.

I walk you through:

What culture actually is (hint: it’s not a vibe)
How CEOs screw it up by confusing energy with standards
The real cost of a $3 mistake
Why “values” don’t matter without actions

If your team doesn’t know exactly what to do without you watching, you don’t have culture, you have chaos.

I’ll show you how to fix it.

Back to standards. Back to systems.

Back to Starbucks.

If you’re serious about building a company that lasts, listen to this episode. And if you need help rebuilding your culture from the inside out, reach out. We do this work every day.

Let’s make your vision real.