Why didn't ChatGPT rank a top 1% national mortgage team as the best in Utah?

In this episode of the Loans Elevated Podcast, we sit down with Kimber Walton, a Keller Williams expert obsessed with AI, research, and understanding what the tech revolution means for real estate professionals. If you’ve ever felt overwhelmed by the sheer volume of new AI tools, this conversation is the filter you've been looking for.

They pull back the curtain on why traditional SEO is shifting, how Google's newest review guidelines might actually be penalizing your business growth, and why visual aesthetics matter far less to algorithms than raw data. They also map out the exact platforms AI models pull from, how to build an "agentic" workflow using Claude Cowork, and why the future of real estate ultimately still belongs to relationship-driven professionals.

🎙 Loans Elevated Podcast

Clear, strategic conversations on mortgages, real estate, and home financing — designed to help you make confident, informed decisions without the hype.

Hosted by Loans Elevated, presented by The Lassig Team at CrossCountry Mortgage.

🔗 Resources & links: https://lassigteam.com
📲 Follow us on Instagram & Facebook: @loanselevated

Hosts:
Broch Lassig - Branch Manager | NMLS 340314
TJ Heidenreich - Sales Manager | NMLS 1802412
Ryan King - Loan Officer | NMLS 1870771
Branch NMLS 2048956

Equal Housing Opportunity.
All loans subject to underwriting approval. Certain restrictions may apply.

CrossCountry Mortgage, LLC | NMLS 3029
www.nmlsconsumeraccess.org

This podcast is for educational purposes only and does not constitute financial, legal, or tax advice. Consult a qualified professional regarding your individual situation.