Baylor Bears basketball faces a critical crossroads: five years after capturing the national title, the team risks missing the postseason and needs a major rebound. Cam Stuart spotlights Baylor’s struggles, examining Scott Drew’s recruiting strategy in the transfer portal and the team’s difficulties keeping players for multiple seasons. The discussion intensifies as BYU and Cincinnati join Baylor and Kansas State on the list of Big 12 programs most in need of revitalization—could roster stability and smarter NIL spending turn their fortunes?

Big 12 bubble drama heats up as Cam Stuart analyzes Cincinnati, West Virginia, and Arizona State’s tournament prospects amid surprising losses. The conversation shifts to Project Rudy and Cody Campbell’s bold revenue-sharing initiative, promising to reshape conference media rights and shrink the financial gap with the SEC and Big Ten. With Selection Sunday looming, Locked On Baylor delivers essential insights on postseason hopes and the evolving college sports landscape.

00:00 Baylor Basketball Decline
Opening thoughts: From national champions to no postseason, and the overall Big 12 landscape.

02:41 Big 12 Teams Needing a Rebound
Cam Stuart analyzes and ranks four Big 12 programs most desperate for a turnaround: Kansas State, Baylor, BYU, Cincinnati.

20:04 Conference Revenue Sharing & Bubble Watch
Discussion on Big 12 teams on the tournament bubble and a deep dive into Project Rudy, revenue sharing, and its impact on Baylor and conference competitiveness.

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This year you’re getting a major upgrade — Intuit TurboTax now has in-person locations nationwide. Visit http://TurboTax.com/local to book your appointment today.