tah Jazz fans, prepare to rethink everything you’ve heard about tanking and “the culture of losing.” Is it just a myth? David Locke unleashes his biggest pet peeve, taking aim at pundits and owners who claim that franchise rebuilding leads to permanent failure. With data-driven examples, he tackles narratives from Kendrick Perkins, Matt Ishbia, and the Miami Heat, questioning whether organizational culture really matters more than roster talent in the NBA.