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New research from the National Theatre reveals that streaming theatre isnt deterring live attendance, but rather, its enhancing excitement for live performances. The study, involving over five thousand UK theatre fans, found that ninety-three percent of those who watched shows online or in cinemas still attend live plays. Streaming acts as a low-risk test drive, attracting younger audiences and those with disabilities. It complements live theatre, not replacing it, by dropping barriers and sparking discovery. Hits like Prima Facie and Inter Alia have reached millions worldwide, and the National Theatre plans to stream a legal drama trilogy, keeping theatre alive and reaching more audiences.

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