Burak Çevik - Web3 Meets Esports: Gameness' Blueprint To Dominate Growth & Mass Adoption

Summary

---

London Real — "Web3 Meets Esports: Gameness' Blueprint To Dominate Growth & Mass Adoption"

Guest: Burak Çevik (CEO & Founder, Gameness)
Host: Brian Rose
Date: March 3, 2025

---

Episode Overview

In this episode, Brian Rose explores the explosive intersection of Web3, AI, and esports with Turkish entrepreneur Burak Çevik, CEO and founder of Gameness. Çevik shares Gameness’ vision for driving mass adoption of Web3 applications via esports, building a community-powered platform that bridges gamers, investors, and major brands. The conversation traces Çevik’s unique background, his philosophy on sustainability and community, and Gameness’ ambitious plans to reshape gaming and Web3 on a global scale.

---

1. The Gameness Vision: Mass Adoption via Esports and Web3

• Gameness as an AI Super App:

  • Gameness is described as an AI-powered, data-infrastructure "super application" that combines esports tournaments, events, education, and a loyalty ecosystem (05:26, 06:16).
  • Focus on bridging the Web2 to Web3 gap through engaging, practical use-cases for everyday gamers.

• Main Strategy:

  • Targeting mass adoption of crypto by leveraging the scale, excitement, and community of esports.
  • Focus on adding real utility (not just speculation/NFT hype) and creating sustainable value for both players and brands.

"We solve the mass adaption problem from web 2 to web 3 with AI and with gaming." (00:00, Burak Çevik)

---

2. Esports as the On-Ramp to Web3

• Scale of Esports:

  • Esports events organized by Gameness attract 15,000 to 50,000 attendees; prize pools can reach $60 million (06:16, 06:36, 08:42).
  • Unique viewership for titles like League of Legends outpaces major sports leagues (NBA, F1, La Liga), illustrating “a huge pool we need to convert from web2 to web3” (06:36).

• Key Differentiator:

  • Gameness is game-agnostic (not just tied to play-to-earn or a single game), integrates with multiple platforms, and supports gamers and non-gamers alike.
  • Focus on sustainability: Revenue flows in not just from players but also from B2B brand partnerships—ensuring players earn without token dependency (11:12, 13:27, 13:51).

"The players need to issue something. They can earn literally millions of dollars from esports... But if we bring in money from the business to business side from the brands and if we give this money to players... with this ecosystem we create a sustainability." (08:42, Burak Çevik)

---

3. User Experience & Onboarding

• Three Pathways for Users: (13:12)

  1. Education: Not just about gaming skills, but roles like community manager, esports coach, or trader.
  2. Tournaments: Users can participate and earn, even at entry levels (“every single user earned at least $30 even if they lost from first round”).
  3. Esports Team Investment: Non-gamers can lock Gameness’ token to invest in teams and share prize pool upside.

• Barrier Removal:

  • No mandatory wallet or token buy-in for basics. Focus on earning users’ interest and belief, rather than just airdrop hunting.

---

4. Community Power and Philosophy

• Honesty and Directness:

  • Çevik is active in the Telegram group, personally addressing scam allegations and confronting airdrop farming.
  • “If you're here for just Airdrop, give me your wallet, I will send you $20. I don't need you.” (17:39–18:44)

• Radical Transparency:

  • Gameness offered presale investors an instant refund option (which “almost nobody did”), showcasing confidence and building trust (20:45, 23:01).

• Proof Over Hype:

  • Focus on cashflow, user value, and adoption rather than VC funding rounds or token price hype.

"If we create an army and give them a reason, it can be sustainable... otherwise yes, we can make 100x but if we’re going down and down and people lose money—that's not it." (23:19, Burak Çevik)
“The purpose of a business is to solve a problem for a customer.” (25:01, Brian Rose)

---

5. B2B Strategy & Data Advantage

• Brands & Industry Scope:

  • Gameness works with exchanges, banks, food & beverage, clothing and automotive brands (27:07–28:41).
  • Young, hard-to-reach demographic makes partnerships lucrative; custom tournaments can target specific cohorts (insurance companies, car brands, etc.).

• AI and Data:

  • Partnerships like Singularity (Sophia robot) help profile users and offer hyper-targeted marketing services to brands.
  • Data analytics fuels ROI guarantees for B2B clients, a unique selling point over basic ad spend (41:22, 43:13).

"Most companies keep data for themselves... [But] we give the money to users, taking it from brands, using esports as the tool. Yes, we solve mass adoption." (43:17, Burak Çevik)

---

6. Demographics & Global Expansion

• Geography:

  • Strong users in Asia, MENA, Eastern Europe, and now actively growing in North America (30:13–32:47).
  • Cites partnerships with top US exchanges coming soon.

• User Profile:

  • Primarily 16–35 years old, mostly male (70–75%), but with efforts to include women (“all-women” tournaments, female casters and referees) (39:09).

“If the barbers, taxi drivers, real individuals start to talk about gameness, we made something great.” (31:41, Burak Çevik)

---

7. Regulatory Approach and Partnerships

• Proactive Regulatory Compliance:
  • Hired HR and three law firms before even scaling the team in Web3, working toward EU MiCA license and other global regulations; emphasizes “no gray area” (33:09–34:56).
  • Example: Turkish President Erdoğan appeared as a commentator at a Gameness tournament (35:07–37:56), showcasing government and institutional buy-in.

---

8. Turkish Roots, Entrepreneurial Ethos & Personal Story

• Team:

  • Majority Turkish, described as “hustlers” and believers; many willing to sell their cars/homes to keep building (50:20).
  • Knits together former competitors into one team, creating a deeply experienced operation.

• Personal Journey:

  • Raised in an esports household by a pioneering mother, herself a streamer and player, and a professional esports sibling (54:58–55:20).
  • Learned about Bitcoin from his mom a decade ago.
  • Early jobs: commentator as a kid, then stints at ESL, Riot Games, and creating the world’s first esports education company at 18.
  • Ethic of learning from “new mistakes,” not shying from challenges.

“When anyone asks me what is your role at Gameness? I'm saying, I'm Chief Dreamer Officer.” (54:50, Burak Çevik)
“If this stupid guy can do it, I can do it.” (53:56, Turkish proverb Çevik wants to exemplify)

---

9. Roadmap, Token Launch & The Future

• 2025 Milestones:

  • Major 15,000-person Web3 gaming/esports event planned in Dubai, with major musical acts for the opening (44:15).
  • Super app being released for Telegram, iOS, Android; userbase already strong.
  • Token and exchange partnerships: Launching soon, aiming for “at least one tier-1” exchange but focused on sustainable, not just hyped, launch (46:38, 48:08).

• Future Vision:

  • Gameness as a “unicorn factory”; the “decision maker” on which projects/exchanges/chains succeed due to the massive, loyal user base.
  • Hints at potential for a Gameness exchange, wallet, and more verticals (71:10).
  • Incubation program for new games, community-driven business development.

“We don't want to create just a unicorn, we want to create a unicorn factory.” (14:18, 69:16) "We have proof of work, proof of concept. From 11 different industries, 40 different countries, with 300 different cases." (14:18, 73:02)

---

10. Sustainability, Product-Led Growth & Tokenomics

• Token Demand Design:
  • B2B: Clients must burn Gameness’ token (GENUS) to access certain features/sponsorship opportunities.
  • B2C: Users can play for free and access features, but deeper engagement (early tournament entry, certificates, investments) comes via staking/locking the token.
  • Earning, not speculation: Focus on value delivered to users and brands rather than pure hype or airdrop-driven adoption.

"If you want to be our sponsor... you have to burn GENUS token, otherwise you can't work with us." (73:15)
"If you're a believer you can buy and you can take too much benefits. Otherwise we don't want to push them because we don't want to buy the community." (76:51)

---

11. Quotes & Memorable Moments

• On Esports Scalability:

  “All Grand Prix races, all F1 races watched by 60 million. Just one final of League of Legends watched by 45 million... There is a huge pool we need to convert from Web2 to Web3.” (06:36, Burak Çevik)

• On Community:

  “I don't need you if you are not a believer of me.” (17:39, Burak Çevik)

  "The community is the most important thing. Without the token, if the token is going to zero, if you are still creating sustainability for your business and your users, you can make your moves easily." (25:35, Burak Çevik)

• On Transparency & Refunds:

  “At the same time that we launched the presale, we opened a refund form so anyone can leave. When they saw this, they said: ‘They have balls.’” (20:45, Burak Çevik)

• On Turkish Hustle:

  “There's a word, ‘Men never cry.’ When you fall down, you need to get up by yourself... In Turkish culture, you have to issue something, you have to earn money. So most are born hustlers.” (62:32, Burak Çevik)

• On Advice to Entrepreneurs:

  “I'm not a 200 IQ guy, I'm just a dreamer. When anyone asks me what is your role on Gameness? I’m saying I'm a chief dreamer officer.” (54:50, Burak Çevik)

---

12. Timestamps for Key Segments

• [00:00] — What is Gameness? (Vision & Intro)
• [06:16] — Scale of Esports and Opportunity for Web3
• [08:42] — Sustainability and Move from “Play-to-Earn” to “Issue-to-Earn”
• [11:12] — User Pathways & Education/Tournament/Investment Features
• [17:39] — Community Power: Anti-Airdrop Stand and Direct Communication
• [25:01] — Philosophy: Business Solves for Customer, Not VC Hype
• [27:07] — Industries & Brand Partnerships
• [33:09] — Regulatory Approach & Presidential Endorsement
• [44:15] — Roadmap: Events, Token Rollout, Global Ambition
• [53:56] — Personal Story: Turkish Saying & Entrepreneurial DNA
• [54:50] — Family Background: Esports in the Blood
• [71:10] — The Future: Unicorn Factory and Expansion
• [73:15] — Token Model and B2B/B2C Design

---

13. Conclusion

Burak Çevik’s Gameness positions itself as more than a Web3 gaming project: it’s a global, AI-powered movement to bridge traditional gaming, esports, and crypto. Through radical transparency, genuine community focus, and a data-driven, utility-first business, Gameness is building the rails for mass crypto adoption—starting not with speculation, but with fun, value, and real-world engagement.

“We’re not here for just making games or organizing tournaments. We are literally trying to create a mass adoption and change the industry hype here.” (81:25, Burak Çevik)

---

Follow Gameness:

• Twitter/X, Instagram, and [website] — “gamenessapp”
• Telegram & Discord for direct Q&A (“I will personally answer or my teammates will.” 77:00–78:00)

---

Transcript

[Barack Chavik]

Gameness is an AI powered super application. We solve the mass adaption problem from web 2 to web 3 with AI and with gaming.

[Brian Rose]

The vector you're betting on is esports.

[Barack Chavik]

Yes.

[Brian Rose]

You are bringing something that's very different than just gaming and that comes from your deep background. You understand this.

[Barack Chavik]

We are organizing esports tournaments. We are organizing events 15,000 people to 50,000 people. We was the partner with the esports world cup. The prize pool was $60 million. This was crazy. So I'm trying to change the industry. We need to bring new volume, new traders as a community power. If we convince them to use exchanges, educate them, we have a very huge army as a believers and this is the biggest power gamers have. This is why we are saying yes, we solve mass adoption problem.

[Brian Rose]

Tell me about your background growing up as a kid because I think this had a lot to do with who you are and what gamness is.

[Barack Chavik]

Yeah, for sure. My mother teach me or pushed me to esports industry because she was streamer. She was esports player.

[Brian Rose]

Your mom's an esports player and a streamer?

[Barack Chavik]

Yeah, yeah.

[Brian Rose]

You don't hear that very often.

[Barack Chavik]

Yeah.

[Brian Rose]

What does gameless look like five years from now?

[Barack Chavik]

We don't want to create a just unicorn. We want to create a unicorn factory. We want to decide who will be unicorn on the gaming industry. With a good team, with a good community. If your solution works, you can achieve anything you want. And we show to everyone without the token, without all investments. Yes, we have a proof of work, proof of concept. From 11 different industries, 40 different countries, with 300 different cases. We will not stop. The world is changing.

[Brian Rose]

Inspiration is everywhere. It has never been so easy to connect, share and bring people together. We're learning from others and finding the best in ourselves. Challenging our beliefs, sharing our vulnerability, overcoming our fears, transforming ourselves so we can transform the world. How far can we go? This is London Real. I am Brian Rose. My guest today is.

[London Real Investment Club Promoter]

Hey, I know investing in crypto is scary. It takes a real leap of faith because there are so many scams, rug pulls and bad actors out there. It's a dangerous business which is why 95% of people lose all their money. Well, that's why I created the London Real Investment club. So you can access the hottest deals on the planet and use the crypto bull market to create the generational wealth that you deserve. Join my team of over 100 people from around the world that are making millions of dollars behind the scenes, Investing in Blockchain, AI Web 3 games, DeFi Bitcoin and more. Don't miss out. Click the link below to book a call with one of my team now. But hurry, this bull market will end soon.

[Barack Chavik]

I don't invest in crypto. Give me scrap. Scary. That's why you got to join the investment club.

[Brian Rose]

Pull the trigger. Let's do this. This is London Real. I am Brian Rose. My guest today is Barack Chavik, the Web3 gaming expert, entrepreneur and author. You are the CEO and founder of Gameness, an AI powered data infrastructure super app offering tournaments, personalized experiments and a loyalty ecosystem driven by innovation and community engagement. Gamness is focused on reducing entry barriers, promoting sustainable user engagement and fostering a thriving ecosystem for growth. Personally, you have spent the last decade in the gaming industry working at leading companies like Riot Games, ESL and bigpoint. You are a veteran in the growing esports business making a huge impact on the global gaming landscape by masterminding over 300 tournaments across 42 countries. Ultimately, you believe the future of gaming is decentralized and that Gameness will be at the forefront of this transformation, bridging web2 and web3 while driving mass adoption and reshaping the esports ecosystem through blockchain technology. Barack, welcome to London Real in Dubai.

[Barack Chavik]

Thank you so much Brian and thank you for having me. It's a really cool place.

[Brian Rose]

Look, it's my pleasure. I want to start by saying that Gameness is one of our portfolio companies here at London Real Ventures, the world's first media powered investment firm where our mission is to transform the world by investing in cutting edge web3 and AI companies while giving our partners marketing exposure across the London Real media platforms and academies. We heighten awareness, create customers and build communities by leveraging our global audience and extensive network. Barack, we are super excited to be part of this journey with you. So let's jump in. What is Gameness?

[Barack Chavik]

What is Gameness? Is a great question. So Gameness is AI powered data infracture super application. So what we are doing with the super application we are organizing esports tournaments, we are organizing events and these events you can imagine in stadiums and you can imagine around 15,000 people to 50,000 people. And apart from that we are giving education for smooth integration from Web2 to Web3. This is for B2C's for the community, but for the B2B side we are giving the return of investment guarantee every class we have and we are bringing them first time trader, a holder, a user, KYC user. So they are all original users and we saw the mass adoption problem with AI and With gaming.

[Brian Rose]

Wow, that's huge. And you know, you mentioned esports. 15,000 to 50,000. I mean those are bigger than like, you know, ultimate fighting championship events. Those are bigger than the boxing matches in Saudi Arabia. Can you talk about the scale of esports? Because I think unless you're deep into it, you don't realize how massive it is.

[Barack Chavik]

Yep. So let's say we can give an example from the Riot games. So Riot Games, publisher of the League of Legends and the Valorant, the biggest games in the world. So their IP is bigger than La Liga, NBA, F1, Ferrari or Juventus or Manchester City. So when we look to weavership unique viewers on this events, it's bigger, three times bigger than NBA when you look to viewers and all grand prix races watching around 65 million. Just League of Legends world's final watching by 45 million unique people. 45, yes, yes. All Grand Prix races, all F1 races watching 60 million. Just one final of League of Legends watching by 45 million. So there is a huge pool we need to convert from web 2 to web 3. And it's just an example. Riot is just an example. There's a huge companies like Krafton, Tencent, Ubisoft, EA, etc. So we need to convert them, we need to convince them to come web3 build on web3 and also with the community for sure. Right. So we are trying to give them a reason to come webtree because when we start to using just sexy words as a like NFTs tokens, end of the day the players asking what is the utility? What is the advantage for me when they understand it's easy to convert.

[Brian Rose]

I think we saw maybe a failure to convert. You know when the when Web3 games came out in 21, 22, 23, we had play to earn and again that was great to see Axie kind of have that breakthrough moment but it couldn't sustain itself. And everyone always said, you know, the games aren't fun and you can't convince these people to come. And so how do you plan on doing it differently? Because it's a huge audience. You brought this into web three. You guys aren't just a unicorn, you're a DECA unicorn.

[Barack Chavik]

I mean it's big actually I can proudly say Google choose us a highly potential unicorn project and they are our marketing advisor. So it's not something like AWS or AWS credit or I don't know, Microsoft Azure credit. They choose us a highly potential unicorn project. And why? So the gaming companies, they try to convert traders to players but End of the day we need to bring players and after that we need to educate them to be a trader. So this is the best way. And for the play to earn companies there's no sustainability unfortunately. So we we create a new mechanic. It's calling issue to earn. So they need to issue something and after that they can earn. But how we can provide sustainability here? So we said, okay, the players need to issue something. They can earn literally millions of dollars from esports. Let's say we was the partner with the esports World Cup. The prize pool was $60 million 6 0. It was crazy. So we was the live broadcast partner for them. So they can earn millions of dollars. But we need money. But if you create a system with just with the players, the last player bought the token, NFT etc will lose the money because it's basic maths. But if we convert these players and if we bring in money from the business to business side from the brands and if we give this money to players and if we give them a reason to play, hey, if you issue this, you will get this. And I'm bringing money from the business to business side. So with this ecosystem we create a sustainability and I hope you will see in in our token as well. But even right now without the token, I'm making profit. Brands are happy like Binance, OkX, Kucoin, etc. The brands are happy and my players are happy as well because they are earning money without the token right now.

[Brian Rose]

Okay, all right. They're already earning money.

[Barack Chavik]

They are already earning money. Wow. Yeah.

[Brian Rose]

Okay. And so just as the user experience say I'm coming on and I want to earn money with you right now. What's it like? You know, how do I ju jump in? Do I have to create a wallet? What kind of games do I play? You know, how does that actually work in your ecosystem of gameness? Even pre tg?

[Barack Chavik]

Yep. So we create a word game agnostic. So gameless is game agnostic? It can be. We can integrate our services, any platform, any type of games. If it's not pay to win because we don't want to see, let's say you have a thousand dollar to invest for game and I have a ten dollars. So if it's paid to win, you will earn more and more. I don't want to do that. So if it's not pay to win, we can integrate our services. And let's say as a user, when you come there's a three different option. One you can come and get education from and it's not education like how can I throw a grenade in pubg? It's education like how can I be a community manager, how can I be a esports coach, how can I be a trader, etc. And you can fail, you can success, you can experience the education because we are giving them A or B. You need to choose. Let's say I want to be a coach. And as a coach we are asking, okay, one of your player wants to go in a concert before the final match with his girlfriend so you are letting him or you will reject. So we are asking few questions and you are experiencing the how can I be a trader, country manager, coach, etc. The second way is joining a tournament and with your skills you can earn, as I said, millions of dollars, thousands of dollars. Last time we organized a tournament with Binance and the price pool was around 350,000 and every single user earned at least $30 even if they lose from first round. So the third way is let's say you understand what we are doing but you don't have too much skills to earn crazy money. So if you lock our token, you can invest esports teams. Okay, this team looks good, I can invest them and I can be part of the price pool. So we create a journey like this because we don't want to focus just gamers. Non gamers are important as well. If they are became a believer.

[Brian Rose]

Mm, wow. Okay, so for you, the vector you're betting on is esports.

[Barack Chavik]

Yes.

[Brian Rose]

You are bringing something that's very different than just gaming. It's very different than Web3 gaming. It's maybe the opposite. Esports is your vector right in here and that comes from your deep background esports. You understand this. You're known in this industry as a person and as a person of influence. Is there any other play on Web three that's trying to do this or are you guys really going to probably take it?

[Barack Chavik]

To be honest, there's a few competitors, they are doing good and I'm the most of the advisor of them. But I can't say exactly same business. There is no exactly same business. There's a few companies, they're organizing tournaments. But to be honest, we can't compare numbers of players, partnerships, numbers of, let's say events or live broadcasts. Because we are running this business almost 10 years now. We came to Web3. It's not a rocket science for us because my team comes from Riot Games, esl, Garena Tencent, Google. So we, we get all of the big guys in the esports Industry, we collaborate with gameness. And right now let's say the biggest thing I have, I know my good muscles and weak muscles very well. So okay, I'm good at the marketing, I'm good at, let's say partnership relations, etc. But I'm bad at events as a person, as an individual. So what I did, I bring two biggest event guy, they organized, they was the supervisor of world finals, World Cups, etc. We bring them and we said okay, now you are in the charge for this events. So right now we can easily give the whole brands, we have 135 brands. We are saying test us, give us any number, don't pay from beginning you can say as exchange, I need 10,000, I need 100,000 user. Okay, don't pay me until you reach the 100,000 and you can give me a month, it's enough. We don't need three months, one year. This is why we have a crazy partnerships. All tier one exchanges, almost all of them include Binance, include OkX, include Kucoin, etc. We are partner without the token because they used, they understand, they like it.

[Brian Rose]

Okay, and you also said you're making money right now.

[Barack Chavik]

Yes.

[Brian Rose]

How do you do that? Because very few great companies making money, you know, very few.

[Barack Chavik]

So how we are making money, let's say gaming companies, they need players, wallets, they need holders or they need unique, unique wallet users, exchanges, they need KYC with first time traders, banks, they need credit card users. So what we are saying, let's say you have a bank, I'm saying okay, I can provide you 10,000 credit card users in three days with KYC. Let's say you, you are exchange, I can say okay, give me a day and I can provide you 20,000 first time trader with KYC. So with this power of the community, and we are not trying to buy a community, we are giving them a reason, we are giving them a campaign, they are earning money and if your product is good, they can be your lifetime customer for sure. And with this tournaments, with this events, with this integrations, we are already earning money without the token. And to be honest, we don't have a sales team and we don't have a marketing team as well without spend any single dollar on marketing. I think we have right now for 100,000 followers on Twitter.

[Brian Rose]

And that's because you're providing an incredible service for people that want to come and they want to learn about esports, they want to play these games, they want to be a part of these tournaments and that's how this is just kind of going viral. People share it amongst themselves.

[Barack Chavik]

Yes, yes, it's we can think like B2C to C. So we said guys, you can be part of it, but if you invite, you can apply tournament earlier. So the tournaments have a limit, let's say maximum 1000 player can join the tournaments. So made a referral is very important. And also we create a telegram mini app and we have I think right now 5 million active users on Telegram and daily it's around 500, 600,000. And we said guys, if you are here for Airdrop like every telegram project, because we are not a telegram project, I apologize if you are here for just Airdrop, give me your wallet, I will send you $20, I don't need you. And after that they said okay, what's going there? There's a one project giving them a $20, $20 everywhere. And they said I don't need you if you are not believer of me.

[Brian Rose]

So here's $20, get off of my group.

[Barack Chavik]

Yes, okay, yes, I will delete your points. Don't use me if you are here for Airdrop because I'm not an Airdrop project. I'm trying to change the industry. I want to. What is the biggest exchange right now as a user it's Binance but I think they have quarter million user, 250 million user. So how we can say the biggest Exchange have just 500 million user? We need to change this. We need to bring new volume, new traders. So actually we are literally aiming set a fire to get a hype for gaming. We are trying to do this how we can do this as a gameness we can't but as a community power. If we convince them to use exchanges, educate them and without the investment, if they are earning already our money, it's very bullish to be a part of it. And thanks to our community they they are supporting us.

[Brian Rose]

So what was the reaction when you offered people 20 bucks to leave because you didn't want them hanging around for Airdrops like investment club.

[Investment Club Member Testimonial]

Today I consider it the best investment that I've ever made. We get four projects presented a week by their associated CEOs. Personally, I'm completely blown away by the quality of these projects and I know of nowhere else where I would be given this same opportunity. Each week that passes I feel more appreciative fact that I'm a member of this group. The vibe was just tremendous. Everybody's on the same wavelength. We just clicked, everybody listened to each other, enjoyed Their company. It was just magical. Magical. Take action. Don't take my word for it. Due diligence you need to do. And I really hope that someday down the road I see you in the club. It far exceeded expectations without questions.

[Brian Rose]

Like every other Web3 project.

[Barack Chavik]

First they didn't believe, first they did not believe. But in telegram group I'm directly talking, we have com, we have moderators for sure thanks to them. But as a CEO I want to talk as a person to person. And when anyone says hey, this project scam, this project is, I don't know, a pet. I'm saying hey buddy, what's going on? Why you are thinking like this? And after that he's saying because I experienced this. Oh okay, let's, let's talk. And I'm opening it directly the voice chat and we, I'm explaining what's going on there. If he is here for let's say just messing around, I'm saying okay, if you are here for a drop, the twenty dollar will not harm the project or two hundred thousand dollars. I don't care. I need a believer. So when we start to act like this, they said okay, there's a something cooking. And after that we create a presale round. We said guys, there is a presale. You can investigate this before the token launch. And after that one day later people starts to say ah, okay. They try to get our trust to convince them to invest. And we said okay, if you are thinking like this, we open at same time a refund form so when anyone invests in us they can ask refund at the meantime. And they see, they said can we use bad words? Yeah, okay. They said okay, they have balls. They have balls because at the meantime they open a refund form and we made refund but the refund is like 0.05, something like that. Because they start to believe, they start to trust and we try to be super honest with them. Everybody said ah, okay. They are listing on Binance because binance shared us 20 times. We said no, Binance didn't say this. I didn't say this. You are saying this, do your own research. I'm not saying I'm listening there. Binance not saying this. We have a partnership. When we trying to be super honest, they start to believe and understand. And right now we have a very huge army as a believers and this is the biggest power gameless have.

[Brian Rose]

Wow. And you offered that refund which nobody would ever offer typically. So if people bought some of the token and they wanted to change their Mind you're like great, yeah, here you go. Please leave or please get your money back. That's mine. All right. So you're breaking all the rules is what you're doing.

[Barack Chavik]

So to be honest, most of the companies or startups, they are focusing on the VCs. Okay. Getting the money. I love money. Getting money is good for marketing, for let's say making a connection, travels and sponsor the events, etc. But end of the day, without the community, without to give them a reason to buy. Who will buy your token? We can collect as an investment, I think 20, $30 million with this partnerships Google the exchanges going crazy and it's already making profit. But end of the day who will buy and why they will buy your token after lunch. So we said okay, VCS are good, VCS can believe us. If they have a smart money, they can invest us, it's okay. But end of the day if we create an army and if we call up, if we give them a reason, it can be sustainable because otherwise yes, we can made let's say 100x. I don't know. Let's say we made 100x but after that if we are going down and down and down, people lose money. So this is why we said every interview I don't know what will be token price but we will not stop until we reach the coin market cap 200 this is our aim. Token can go down, token can go up. But end of the day everything about.

[Brian Rose]

The community and that's kind of a billion mark for The Torit Coin Market 200 yeah.

[Barack Chavik]

Google Choose Us a billion dollar company. So why we are not aiming few billion?

[Brian Rose]

You know, I think a lot of people forget that the purpose of a business is to solve a problem for a customer.

[Barack Chavik]

Yes.

[Brian Rose]

And that's it. And you value a business based on the cash flows of your customers. You don't evaluate a business on the amount of VC capital you raise and you don't really value a business on your token launch. And I think so many people Forget that in Web3 and I think that causes a lot of problems. So thinking about your community so important it feels like there's a renaissance of community intention these days. But it's one thing to talk about, it's another thing to do. It sounds like you guys are doing it.

[Barack Chavik]

Yeah, we are trying to do this actually. I get, I analyze meme tokens mostly because actually meme tokens are super cool idea because they are seeing without the utility they show us with community power we can change the industry. The meme tokens and most of the funders they are hating meme tokens but it seems to it show us to community power. And I try to analyze with my team, community takeovers mean tokens. And when we see the result, okay, the community is the most important thing. And without the token, if the token going zero, if you are still creator sustainability for your business and for your users, you can made your moves easily. So this is why first we try to make profit, we sold and after that we analyze meme tokens and we let's say steal their business and we give them, we give our tokens a utility because first when we create gameness we said okay, we are just going with NFTS and we will not sell NFTs. And after that we try to develop last four years which problem we can solve. And we said okay, user acquisition and mass adoption. This is what we are doing right now. And 11 different industry working with us right now.

[Brian Rose]

11 different industries?

[Barack Chavik]

Yes.

[Brian Rose]

From the businesses that ultimately want to target your users.

[Barack Chavik]

Yes.

[Brian Rose]

So exchanges, what else?

[Barack Chavik]

Food and beverage.

[Brian Rose]

Food and beverage?

[Barack Chavik]

Yeah, clothing. Yeah, clothing, gaming equipment, car, even car brands, banks. So there's a too many different industry because end of the day young population right now, they are not taking care of, let's say when you made a offline advertisement on the walls, on the buildings, they will not say wow, there's a exchange advertisement. I need to download this exchange and I need to use it. No, they are not acting like this. They are acting on social media, they are following influencers and they are understand the power. But last two years Gen Z changed. Now they know their power so they know their Internet footprints, they know how the business works. And if you are trust, if you are honest with them, you can convince them to walk side by side, not, not under of you. So when we start side by side, when we start to walk side by side with the community, they understand. Ah, okay. They are actually being honest and they are giving a reason. And for the brands for these different industries we said okay, if you need a young generation, we have young generation. We have games, we have community, we have events and we have education so powerful.

[Brian Rose]

And yeah, we can learn a lot from meme coins. And I always don't understand people that dismiss these coins because they're pure community, they're pure culture. And then every other token also has a culture and community portion including stocks as well. I mean if you look at, you know, Trump's true social, it's a meme stock, you know, there's no Revenues really. And yet it's got multi billion dollar valuation. And if you think about it, I had a guest on in London recently, his name is Anthony Pompliano. He's really big in New York in this space. And he said, he said Warren Buffett's Berkshire Hathaway is the original meme coin. He said, because you got this guy that's selling this crazy story about how he's the greatest investor ever that people come to, you know, Nebraska every year and they have hover on his every word. He said this is the, you know, the boomer meme coin.

[Barack Chavik]

Yeah.

[Brian Rose]

And I think he has got a point there.

[Barack Chavik]

And so I never think like that.

[Brian Rose]

Yeah. And so there's culture in everything we do as humans. We think we're logical creatures, but we're emotional creatures. And look at some of the top 20 market cap cryptos over the past 10 years. Dogecoin, Sheba, they're not going anywhere.

[Barack Chavik]

Yeah.

[Brian Rose]

Not to mention all the new ones, Pepe and Trump, et cetera. And so to ignore that, ignore that at your peril. And so you're looking at it and you're saying, okay, what can we learn and how can we adopt these things? And it is about that community. And then if you have a utility on top of that, then that's just takes you even further to the moon. Let's talk about your user. You talk, you mentioned it's a younger audience. Who is your user? Their age, their profession, their location, their income. Tell me more about that.

[Barack Chavik]

So as a location the most. So there's a two different type of users we have. One of them is Web2 users, let's say the traditional players we have and we have also web three side as well. So at the web three side we have mostly power in Asia market, MENA region and Eastern Europe. For the Web2 side we have players from for sure all of the world. But I can say Europe, cis, like Russia, Ukraine, Turkey for sure we are from Turkey and MENA region. But recently last two months we are getting too much users from America side as well. And let's say too much, let's say at least right now, half million user we get from America recently because there is a one big exchange exchange we will make the partnership, we will announce and they are most famous less idea one exchange on America and we don't have a partnership with them. They reached us and we will help the user acquisition for them. I think it's talked, they talked on the whisper news, let's say and we got too much Users from America side as well. Because I think right now the America and Asia is super important for us. We are trying to get more users from their side. We are making new partnership. But the most important thing is I want to create. When you go to barber, when you using a taxi, they need to be mentioned gameness. If they start to mention gameness, we issue. Because for the Kols, we can make advertisements for the VCs, it's easy to reach, hello, I have this project, etc. But at the community level, if the barbers, if the taxi drivers, if the real, let's say individuals starts to talk about the gameness, it means we issue, we made something great. And this is why we are trying to organic relations with all of the different industries, let's say.

[Brian Rose]

Okay, so it's a new thing to get American users and North American users.

[Barack Chavik]

Yeah. From our side.

[Brian Rose]

Does that make it tricky? Because it's still not clear with all the regulation in North America and obviously they can't really get Binance accounts and things like that. But maybe that's a high quality problem to have. I mean, because they're ultimately a high value user.

[Barack Chavik]

Right.

[Brian Rose]

Plenty of money, plenty of spend possibility. So how do you kind of dance with those two realities?

[Barack Chavik]

So for the two realities, our lawyers are sandbox lawyers and we are working with three different Lego company actually. So when we start our business for the Web3 side four years ago. For the Web2 side, we start 10 years ago. When we start Web3 business first. When we come to Web3, I hired first HR. Before the hire my other teammates, I first hired HR and after that we made agreement with the three different law firm and we said guys, in the crypto there's a too much gray area, too much black area and too much green area. We want to be regulated like Nika, like other licenses we need to take. Even at the Seychelles we have companies in Seychelles you invest us, you know. But even in the Seychelles right now we have application for the regulation for the license. I apologize. So for the law side, this sandbox lawyers and other lawyers, they are handling and we want to apply for the MICA as well. Right now they are preparing our documents, but we don't want to stay at gray area when the regulation comes. We want to be adept. I'm not a big fan of the being a centralized, but it's good to have made the discoverment relations because as you know, we have a very deep government relations as well. Like even President Erdogan in Turkish President, I say he was commentator at our FIFA tournament.

[Brian Rose]

Yeah. Explain this. How does the president of Turkey, one of the most well known leaders in the world, in one of the biggest countries in the world, become a commentator your esports tournament years ago.

[Barack Chavik]

So to be honest, there was election and before the election we organized a tournament for young generation like FIFA tournament. Pubg. Yeah, pubg. FIFA and two other games, I think Rocket League or something like that. Anyway, and after that we invite our president to watch. Just watch the stream.

[Brian Rose]

He's thinking about a young voter demographic.

[Barack Chavik]

Yes, maybe. Yes.

[Brian Rose]

Perfect.

[Barack Chavik]

And after that I talk with our sponsors. So for this sponsors, it was a big sponsors and we need more budget. And I asked him, I asked them hey guys, how we can get numbers are example. How we can, how we can get extra $500,000. Let's say, I'm saying again, numbers are example. And I said okay, if president use our equipment as a gaming chair, as other things, we can provide this fund. And we said, okay, okay, I'm taking this risk. And I was the moderator, I was the emcee of the event. And I go to my event manager, Berke and I said Berke, I need one more gaming chair behind of the players and who will sit? And I said, you will shock. And after that when I was at the stage, I can't ask before the live stream because if I ask, hey, do you want to be a moderator? Dear president, they will kindly reject. Yeah.

[Brian Rose]

Or his people will.

[Barack Chavik]

Yeah. Or his advisors. Yeah, yeah. So when I get the mic, I directly look to president. And I said, dear president, do you want to commentate this FIFA tournament Because you are ex semi professional football player when you are young. So do you want to be our guest? It's on the live. It's a live show. He can't reject, he can't against the young population votes. And he accepts kindly and he sits the chair. He commentate to FIFA tournament. He made jokes. Was he good? Yeah, it was good because it was very weird. And actually I was also afraid because all security and all guards look me because they didn't expect to sit the chair because they need to check everything, every chair, they need to make a bomb test other things because he's president and everybody shocked and he start to walk. I my heart's BPM was crazy. And he come, he sits. And after that he shared the two it with the chair and the gaming and we get the money. Yeah.

[Brian Rose]

Wow, that's a big moment.

[Barack Chavik]

Actually it can be a spoiler. Now we are talking with his advisors and he said, I Have an interest with crypto events. Can I be guest one of the good crypto events? And I said okay, we will organize. So right now we are trying to find the perfect time and perfect partners to made this event again okay.

[Brian Rose]

Yeah, amazing. I love that. And so just to finish up with your demographic, it's becoming very global. Yeah, it's still I guess a younger demographic. People in their 20s.

[Barack Chavik]

Yeah, around our 20s, you can think of like 16 years old to 35, 40 years old. Like if they are playing game, it's mostly of our users. But if they are not playing game, let's say more older generation. We are with education, with potential investment for the esports teams. We are also trying to get them but we can't afford too many different type of user profiles. So we have a priority, keep it simple. Yes.

[Brian Rose]

And it's mainly male. What's the percentage? 70, 30, 80, 20. Male to female.

[Barack Chavik]

It'S around 70, 75% male. But for the woman's we need more in the gaming industry, actually in the web3 industry as well. So this is why we have every Woman's Day, National Women's Day, International Women's Day, we have an event, referees are women, casters are women, esports players are women. And we are not saying it's a woman esports tournament, we are saying just esports tournament.

[Investment Club Member Testimonial]

Run what the London Real Investment club actually does for you. It gives you the keys to open that door to the inside deals. In the last three weeks I've participated in three incredible deals. A layer two bitcoin protocol, an incredible AI protocol. The deal flow is beyond what I expected. I don't think I've ever seen a model like this that just gives average folks the opportunity to be behind the deals. And that's exactly what we've done. Not only that, you get to hang out with Brian Rose every week and for me that was huge because I look at Brian is somebody who's not only an expert in the space and I think is on the leading edge but just the leading edge of thought with London Real and the work he's doing there. To anyone who's taking a serious look at this, I know it's a big decision. It was a big decision for me and my family and it is one of the best decisions I've ever made. So I wish you all the best and hope you come join us.

[Brian Rose]

By.

[Barack Chavik]

Women'S we want to support women sell out. Unfortunately it depends on the culture but the it's mostly like bro culture in gaming. Yeah, we want to change this as well.

[Brian Rose]

At the same time, this is a coveted demographic by advertisers. And I always hear like, you know, when you see the, the US Television, when they run whoever watches US television. And I know television is dying, but it's like that, that 18 to 27 year old male demographic is like the key demo.

[Barack Chavik]

Yeah.

[Brian Rose]

And like you said, it's one that people struggle to connect with because traditional advertisers, they know their old, their old ways. Which is like you said, put a billboard somewhere and none of these younger people are going to engage with that. And that's probably why you're having so much success in the B2B partnerships.

[Barack Chavik]

Actually, this is one of the reason for sure. And also we have AI why we are saying AI powered. Okay, we have AI agents, referees, but we are also AI and we have a partnership with the Singularity, the Sofia robot. We are developing AI and this AI is analyzing user behaviors, wallet transactions and also their traditional transactions as well. We are creating a test and we are saying which character you are in let's say League of Legends universe. And they are, we are asking question, okay, which card do you want to use? What is your age? Let's say what is your favorite color? What is your favorite food? Okay, you are this character. But what we get, we get huge data. He get money. And after that, let's say you have an insurance company. You can say me, hey brock, I need 20 years old to 30 years old using Volkswagen or wants to using Volkswagen. I want to make a advertisement. Okay, let's create a racing tournament and I can invite just Volkswagen users. Because we have data. This is why we are giving the return of investment guarantee for our customers. Because we have data. We know our customers very well. We know their behaviors with AI. And after that, if you have a good product, we can convert them. If it's. If, if your product. Well, this is why we don't have a too much partnership because we want to eliminate buy by one by one by one. Sorry.

[Brian Rose]

So yeah, that data is going to be the gold of the future for you.

[Barack Chavik]

You definitely. And most of the companies, they are keeping data for themselves. So just imagine how many years you use the Internet. Just think of your footprint on Internet. We know all your son's birthday, we know when you want to buy a cheesecake for your family, etc. So Internet knows everything about you. But you will not get get any money from your data. So we sold this actually we are giving the money to users. We are taking money from the brands and we are using as a tools esports. So this is why we are saying yes, we solve mass adoption problem.

[Brian Rose]

Wow. Okay, what is your major milestones for this year? What are some of the things that you're looking at doing? I think you're probably generating the token soon but what are some of the other pieces? I know you were already talking to me about big esports events in Dubai.

[Barack Chavik]

Yeah.

[Brian Rose]

So like what's on your roadmap for 25 and maybe even 26?

[Barack Chavik]

Yeah. For the 2025 we will organize one major event and this event is literally biggest event in Web3 because we are aiming 15,000 people. We are already talking with Linkin Park, Imagine Dragons for opening ceremony. We want to made a gaming event for the Web3 games can show their esports site. We want to invite Web2 players and also we want to invite speakers. But for the speakers they will not speak at the stage. They can just say good luck team A, good luck team B and what they are thinking about the gaming industry. Maximum five sentence, that's it. Because most of the events they are organizing and there's a bunch of speakers. I'm also speaker there most of the events. But end of the day we are talking always same what about the community, we need to show them what is web three, what is the esports etc. So we will organize very big event there. And apart from that we want to make hype gaming industry again on web 3 with reasons with sustainability. And also we want to say for few games we choose from our partners. We tried their games, we like it, we want to bring them a million users. And after that we said okay, we create this, we create this hype and we want to make that this mass adaption basically. And we want to create a hype like memes for the gaming industry but with reasons, not without reasons. So this is our milestones and also we will release our super application on Telegram, iOS and Android. And for Telegram we will change our database so it we will keep our Telegram users as well. So we can easily say our MVP right now using by fact million user. Not bad.

[Brian Rose]

Yeah, not a bad start. Yeah. And token coming sometime this year and the community should keep an eye out for that.

[Barack Chavik]

Yes.

[Brian Rose]

Anything you can say and can't say about that right now I can say.

[Barack Chavik]

We will be at least one TR1 and it's very soon. But we don't wanna be a bad bad start because so our initial market cap is very low. So when you start with the higher level, okay, it will go down, it will go High again. But it all depends on the starting power. Right. It's very important. So this is why we are talking almost all of the exchanges, we are at the process almost all of the exchanges and it's going very well. And we have a very good references directly C levels, founder levels or president levels from these exchanges. So we are trying to get this exchange and for this exchange, most of them, they tried our services, they like it, they know us. So we are waiting the right time to launch our token. We are not rushing, to be honest. We are ready. We can release our token tomorrow. But we want to make a good start. So this is why we are creating narrative and waiting right time. But because of the too much NDA, I can't share too much information about our token launch.

[Brian Rose]

How important is timing the market? Or is it more about just getting everything into place, getting the narrative right, getting the community prepared? Or is it like wait until Bitcoin hits 120 or it's going up as opposing going down? That's very hard to do.

[Barack Chavik]

I totally agree with that. And also you can't compare yourself for sure with bitcoin. You need to watch bitcoin. But apart from the bitcoin price, if it's not 70, if it's not 80, it still depends on your power. So for sure bitcoin price is important. I can't say it's not important, but if it's not 80, if it's not 70, still it's good time. But the main thing is exchanges, KOL powers, community powers. So right now we are because of the NDA, I can't say too much. But right now we are waiting, let's say big boys decisions on exchanges, on KOLs, etc. And we don't want to create a just hype. We want to tell this is why actually London Real Ventures was important for us because so getting the investment, getting the money from XYZ Ventures, it's easy. But this interview can giving us a, let's say reason to believe them, to tell the story, convert to people, etc. So this is why it's important. And right now we are waiting right time. Yeah.

[Brian Rose]

Tell me about your background because one of the reasons we love your project and we love investing in you is you come from Turkey.

[Barack Chavik]

Yeah.

[Brian Rose]

You have a team that I think is majority in Turkey.

[Barack Chavik]

Yes.

[Brian Rose]

And you run a very tight operation. You keep the costs low, which is probably one of the reasons you're already making money. And I mean you also bring, dare I say that Turkish entrepreneurship to the table. Can you talk about how that affects gameness and what it is and then the future.

[Barack Chavik]

So for the Turkish market, Turkish have seven young generation in the world. And also let's say even Binance Turkey, just Binance Turkey, not global Binance right now is the top 13 exchange or 14 exchange in the world just with the Turkish users. When you calculate all mena countries, it's not equal to Turkish use market cap. So Turkish is very important. But most of the project use Turkey. Just pump the coin. That's it. So Turkey are very important for us. The Turkish community is very important for us. And also in the Turkish culture it's mostly, mostly hustlers. And we create a team with the hustlers. So when we struggling, let's say six, seven years ago, my team members come to me and they said, hey Barack, I can sell my cars, I can sell my car and I can give it to you. So this is a team created by believers, literally believers. And as a person I have a very, I'm coming from very lucky family. Not as a financial, as a believer. We sell all our houses, our cars. When we struggling with the financial problems a few years ago, we invest again and we create a successful story and we have a hustlers. So my team backgrounds are very important for us because they are all domain experts. They know what, what they do and they are believer. So as a, as a founder, as a co founder, the most important thing is build a believer team with experience. So right now there's a three competitor. We have three teammates. One of them is my co founder. They was my competitor. Now we came together and we create a strong company together with our old competitors. And now we are working side by side with my old competitors. And I choose my competitors and I made the offer like okay, this one is better on events, this one is better on development. Okay, I'm better on marketing. So we hired or let's say we give them a shares and we start to walk with them. So and also on the Turkey, there is no project in Turkey made a great success. Awaks founder is Turkish, but unfortunately not whole team is not Turkish. I think they are not replacing themselves as a Turkish project. I don't know. But apart from the Awaks, I think there is one anonymous Turkish guy. They list on Binance, but they are not also Turkish project. So we want to create a story with the Turkish entrepreneurs. Because I have a simple dream. As an individual guy in Turkey we have a world. If this stupid made this, I can make it better. I want to be this stupid. And after that, all young startups, all young entrepreneurs can influence from me and they can be better than me. This is my personal dream.

[Brian Rose]

So that's a Turkish saying, that if this stupid guy can do it, then I can do it.

[Barack Chavik]

Yeah, okay. Yeah, I want to hear that in Turkish. Yeah, it's a Turkish world. So I want to be this stupid because I'm not coming from very rich family. As a university, I drop of five different university and with the health issues, with the financial issues, we struggled a lot. So when we start to tell the stories after the success, after the billion dollar companies, when the young generation struggling with their education, with their financial problems or health issues, when they see, okay, okay, if, if this guy made it, I can make it better. Because I'm not a, let's say 200 IQ guy, I'm just a dreamer. When anyone asks me what is your role on Guinness? I'm saying I'm a chief dreamer officer. Yeah.

[Brian Rose]

Tell me about your background growing up as a kid. Tell me about your mom because I think this had a lot to do with who you are and what game this is.

[Barack Chavik]

Yeah, for sure. So as I said, I'm very lucky to have my sister have my mother. So my mother teach me or push me to esports industry because she was streamer. She was esports player.

[Brian Rose]

Your mom's an esports player and a streamer?

[Barack Chavik]

Yeah, yeah.

[Brian Rose]

You don't hear that very often.

[Barack Chavik]

Yeah, I'm the lucky one. And also my sister was espos or professional esports player as well. Right now she is working with me, so I'm the lucky one. So I born in esports and gaming culture. So after that they push me, let's say when I'm working on the math exam, my mom said, you are not, you are not going to be a academician. So why we are not playing together so you can rest. So when we started playing the games together, I understand the mechanics of the games from the different levels because even the my mom's friends, they was bringing their gaming laptops, we was ordering a pizza and we was playing together with the let's say 50 years olds to let's say 15 years old. It was very crazy. And I'm the lucky one. And also for the bitcoin, I heard bitcoin first from my how do you get out of a rat race? How do you create wealth not only for yourself, but also for the generations to come after? I am absolutely amazed with the quality of companies that we're getting exposure to. We Go on to zoom calls with the innovators and the folks who are.

[London Real Investment Club Promoter]

Building new applications in Metaverse, blockchain, artificial intelligence, decentralized finance.

[Brian Rose]

What's going on everybody? Thumbs up. And that you've been seeing.

[Barack Chavik]

We are focusing on early stage investment and the quality of people that we're getting exposure to, whether it be. Dan Tapiero with one RT Jason Ma from Open A Yatsu from Animoca. It's been a phenomenal experience thus far. It has far exceeded my expectations.

[Brian Rose]

We are focusing on cutting edge technologies.

[Barack Chavik]

I view it now as the best investment I've ever made. The upside I view is unlimited. And as a retail investor, I would never get this exposure anywhere else outside of investment club. See you in the Investment Club, Mom. 10 years ago, 10 years ago your.

[Brian Rose]

Mom'S talking about bitcoin.

[Barack Chavik]

Yeah. And she said let's sell all houses, let's buy bitcoin. And she was making small trades and she was trying to teach me and I said nah, bitcoin is scam. It's using for the black market. It's not something in future. So and after that she said no, no, no, it's a technology you need to understand the technology you need to buy bitcoin. And I said okay, I will buy bitcoin. We sell one of our houses. Ten years ago I didn't buy bitcoin with this money, to be honest. But I learned from my mom and I learned from my mistakes.

[Brian Rose]

Mistakes.

[Barack Chavik]

I'm always looking to make new mistakes, not some mistakes. I'm always trying to make new mistakes. New mistakes are good. And also I learned from my mom. But as a child, when I was 13 years old, I go to Internet cafes and I said can I be a caster? Can I be a commentator for free? And after that I joined esl, the biggest esports company in the world. They are billion dollar and the founder is my also we are friends and I worked there. And after that I joined bigpoint as a community manager. It's a German gaming firm. When I was 15, when I was 16, I joined another different gaming local gaming companies. When I was 17, I was contractor at Riot Games and when I learned too many, I learned too many things from Riot Games. It was my dream company. And When I was 18, as a birthday gift, my mom gift me around $500 and we create a company and it was worldwide first esports education company. And after that we start to organize tournaments, events apart from the education. And now I think our last investment coming from Sui Coo. Dear Christian and the valuation was $150 million on equity side. I'm talking about. And to be honest, I don't want to stop until we reached a few billion dollar. We want to create a, we don't want to create a just unicorn, we want to create a unicorn factory. We want to decide who will be unicorn on the gaming industry with this power. So yeah, my childhood, my experience gave us a very huge reason and we understand all logics because I was the cameraman, I was the broadcast director, I was the referee, I was the country manage as the esports manager. So we understand A to Z to Espos. And I think it's, it's a little egoistic or narcissist but I can say we are the one of the main character in the industry right now on the esports side.

[Brian Rose]

So it's literally in your DNA, it's in your blood. Yeah, A family business, just like somebody's family, you know, might have a restaurant or might, you know, be in these different fields. It's literally an esports family.

[Barack Chavik]

Yeah.

[Brian Rose]

And you've been doing this not just for 10 years, for even longer, since you were a kid.

[Barack Chavik]

Yeah, yeah, I was like 13, 14 years old actually. I have a one little story. One time I was a caster at Katowice which prize pool was 1 million dollar and I was 14, 16 years or something like that. And I broke my mic and I need to cast to whole event and. And I lose my microphone. And to be honest, I cried. I was a kid, it was my biggest event and I lose, I broke my mic, it's not working anymore and I cried. And my mom at the morning she go and she buy a new microphone for me. And after that when I wake up I saw a new microphone and I said, who buy this? And my mom said it's me. Because she said brock, it's your investment. This microphone, it's not something just for the games. This is your business. This microphone is your business. And we don't have too much money to be honest at that time. And the microphones in Turkey is expensive. And she said it's an investment. I can say my main investor, the lead investor is my mom.

[Brian Rose]

She's right man, the mic is your future.

[Barack Chavik]

Yeah.

[Brian Rose]

Because it's not just how you commentate, it's how you tell the world who you are.

[Barack Chavik]

Yeah.

[Brian Rose]

It's building your personal brand from day one that's fascinating. I've never heard this story before. And tell me about the Turkish because when I look at the Turkish I see Americans in disguise when it comes to the entrepreneurship. And I don't see this in any country in the region and I don't see many in any in the world. But you know, whenever I, you know, I'm in London, you know, I see Turkish everywhere that are hustling.

[Barack Chavik]

Yeah.

[Brian Rose]

And I've only seen that kind of hustle in America.

[Barack Chavik]

Where does that come from?

[Brian Rose]

It's something I deeply respect. But where does that come from?

[Barack Chavik]

I think so there's a one historical reason and one economical reason. So economical reason is Turkish inflation is not good. To be honest, I think it's right now 200 or 300% per year. So it's going crazy. So as a it will be little sexist. But most of the men thinking to save their family, so they have to issue something, they have to earn money. And in, in, in Turkish culture there's a word men's never cry. So when you drop, when you fall down, you need to going up on. On yourself. So they learn too much from their mistakes and they let's say have to issue because they don't have any other choices. So most of them, they are born hustlers. And in the historical way most of the Turks they invent most of the things and they in the Turks, when the baby borns at the, let's say 100 or 200 years ago, or even more like 500, 700 years ago, they don't have any names, boys, they don't have any names. They need to issue something to get their names. And after that the culture, the family saying, okay, your name is this because you issue this. So it's let's say in our blood. Most of the traditional site entrepreneurs are great and in Turkey it's great, they have to issue something. They don't have two ballots, they have just one and they need to use it right. And on the web 3 side there is too many good startups in Turkey or Turkish founders. But we need to see more and more on the global level because also there's a few, few, let's say bad reputation Turkish projects. So we need to as a gameness or as other successful Turkish projects, we need to show the world sharks are let's say clear and trustable. Because on web two side it's going like this, it's going very well. But on the web 3 I think there's a few problem like let's say when you heard term works. Ah, okay. It can be a problem. I heard these things few, many times. And one of the project founder, it's anonymous and it's list on very good exchanges. TL ones actually almost all of them. He secretly hidden his names and he created a team with the Asians because he don't wanna show himself as a Turk. So we are also trying to change this. But I can't lie, there's too many really Hustler, entrepreneur as a Turks and I think they will achieve great things as well.

[Brian Rose]

All right. And you want to be a shining example for the whole ecosystem and for Turkey.

[Barack Chavik]

Yeah. One of them. One of them.

[Brian Rose]

It's interesting. I didn't know about that kind of merit based culture but now it makes a lot of sense and it's something I really admire. Tell me about the current state of web3. I know you're also issuing it I think on Ethereum or Layer two. Could that change in the future? And what do you make of the entire ecosystem right now? You know it's very different than say four years ago. What are you excited about? Kind of, you know, in this system.

[Barack Chavik]

Right now actually after the Trump election I am very bullish about Layer twos because he starts to invest altcoins as a investment company, as a personal back as well. And I think they will announce as a prospection not, not 100% they will announce reserve of bitcoin as a government. So right now I think think bull run almost come but I think this bull run will be different. So it will not like a three or four years ago. It will be something different and we want to be part of it. So right now we are building on bass and tone but we are getting too many different offers from different chains. Like we are also bullish on Switch. Sui Sui is I think one of the most bullish chain right now. We are bullish on base and we are building on base and tone right now. But right now when we sit the table we are.

[London Real Investment Club Promoter]

Hey, I know investing in crypto is scary. It takes a real leap of faith because there are so many, many scams, rug pulls and bad actors out there. It's a dangerous business. Which is why 95% of people lose all their money. Well, that's why I created the London Real Investment Club. So you can access the hottest deals on the planet and use the crypto bull market to create the generational wealth that you deserve. Join my team of over 100 people from around the world that are making millions of dollars behind the scenes Investing in Blockchain, AI Web 3 games, DeFi Bitcoin and more. Don't miss out. Click the link below to Book a call with one of my team now. But hurry, this bull market will end soon.

[Barack Chavik]

I know investing crypto can be scary. That's why you got to join the investor club.

[Brian Rose]

Pull the trigger. Let's do this.

[Barack Chavik]

Whoa. Talking strongly because right now we have a power to made one of the this chain more more powerful with our user, with our Vol. And our user is not random users. They are highly paid users. So this is important for chains. So right now we are getting offers from different chains and we want to select one of the best. But right now we are building on bass and tone. But when any of their watchers, when they check, maybe it's changed.

[Brian Rose]

What does game this look like? 5 years from now everything goes to plan. What do you think it looks like?

[Barack Chavik]

So I think it will be mostly unicorn unicorn factory. Because we want to choose. So we have an incubation program as well. So if you lock game nest genus token, you are getting airdrop from our incubation projects. So for this incubation projects we want to choose and we want to bring them like thousands of followers, thousands of players and we give them advice for their games as well. And we want to create a unicorns from these games. And after that we want to say like we want to see it five years later like this maybe same same spot. And we want to say right now we are the decision maker of which exchanges T1 because we can made one of the exchange tier one with our highly paid users and with our users volume or we are the decision maker, not we are. We want to be a decision maker which chain is bullish because we will have a huge traffic and huge volume. And without the token there is a huge proof with binance OKX kucoin ton bloom we get pubg. Nobody get pubg. We get pubg and when anyone open pubg they see gameless, binance and ton together in pubg. But in the pubg rules nobody can do this. But we have a very close relationship with them and we made this happen like two months or one month long. When anyone open pubg they see gameless and binance and tone together. So we want to make these examples too much. And when anyone starting to say about the mass adoption we want to be an example for this sentence.

[Brian Rose]

Will there be a gameness exchange in the future?

[Barack Chavik]

Why Nuts, gameless wallets, gameless exchange, gameless forms. But. But we need to go step by step because if we dream directly to let's say moon, we will lose our perspective. So right now we are going step by Step by step we are achieving little, little things to reach the moon, let's say. So when, when I start the first VC in Turkey, I sat three years ago, I go to them and I'm looking for the investment. And they said hey Brock, what is your plan? And I said I will get Binance as a partner. And after that I will get this. And they start to love me. And I said, everybody dreaming this? And I said no, no, no, I will because I have a solution and they have a problem. So I can solve this. They said BR in the web 3 it's not working like that. And I said, ah, okay, you don't see a problem and you didn't solve, you have a solution. And after that I knocked Binance door and I start to talk with them. I said, okay guys, try my service, I can solve your problem. And we solve. And they tried 18 different countries and they are still trying from different countries. So when you have a solution, it's I think, I think with a good team, with a good community, if your solution works, you can issue anything you want. And we show to everyone without the token, without the all investments. Yes, we have a proof of work, proof of concept from 11 different industry, 40 different countries, with 300 different cases, powerful.

[Brian Rose]

If people want to get involved with gameness from the token perspective, to play the games, to invest in the teams, Even as a B2B partner, what are the next things that they should do?

[Barack Chavik]

Actually for the B2B it's little annoying. Why? Because if you want to be a sponsor in our events, if you want to create a tournament with us, if you want to get a return of investment, currently users, you have to burn genus token, otherwise you can't be our sponsor, otherwise you can't work with us.

[Brian Rose]

It's.

[Barack Chavik]

You have to. So it's little annoying, but this is how we are creating a sustainability, right? So we are saying, let's say you have an exchange or you have a game, okay, I will provide you 100,000 player, but you have to burn this amount of the genus token and it's on the smart contract, when you get this users, it's automatically burning. So for the B2B side it's annoying, but it works. Guys, for the B2C site, so all our features are freemium. What does it mean? So as a user, let's say you don't have any money, you can be part of our tournaments, you can take education, but on our token we give them a reason to invest because otherwise, okay, hype is works hype Is always works we see on the meme but we need to also fields to usage. Right. So if you lock our token you can get certificate from different universities and we have a report from United nations strategic partners our impact on the world. So this education is not something like there's one teacher and telling about this is bitcoin, this is Ethereum, blah blah. It's not something like this. So if you lock you can get certificate and you can get one on one talks with the teachers on the tournament side. You can apply earlier, you can invest esports teams. I don't have skills, I don't interest in the education. Okay. We are creating a unicorns and you can take an allocation from this unicorns. If you lock genus token you can purchase skins and in game items with discount. Because when we are talking with the biggest gaming companies we are taking 10 or 15% discount from the companies. So we will be lowest price on the skins on the in game items. But you will only take buy this tokens with. You will only buy these items with the tokens and there's 15% discounted. So we create a different ecosystem and everything related with the application and everything related with the token token. But we didn't say to our users or our community, you have to buy. No, you don't have to buy. If you are a believer you can buy and you can take too much benefits. Otherwise we don't want to push them because we don't want to buy the community. Buy the community is easy. Get the chaos made a bullish Krita foods informal and believe one thing and after that sell on them. So it's most of the let's say 30% of the project doing this. But we said okay, we need the reasons, we need to explain ourselves and after that we will see the chart. But if it's not works we need to be to B side to sustainability. So this is why we create a system like this. All right.

[Brian Rose]

It's quite a quite an intricate model and there's a lot of of token demand built in there.

[Barack Chavik]

Yeah.

[Brian Rose]

And website and how they follow you on X just to learn more.

[Barack Chavik]

Yeah. For the games app if you Google, if you wrote game app on X on Instagram, on website, I think it's games app. They can learn everything. We have a ambassador program which we didn't accept any kos. We accept just individual hustlers from different countries. They can learn more about ambassador program. They can learn about white paper. For the white paper. We worked maybe two years on our white paper and every Sentences we have there. We think with the. Even the neuromarketing professors in Finland, I go to Finland and we said, okay, when you read this, what they feel. And we study on that, even with the literally professors, so they can read everything we have. And the biggest thing we have, they can ask any question on telegram, on discord, I will personally answer or one of my teammate will answer.

[Brian Rose]

That's huge. You know, it's interesting because I've interviewed, you know, over a thousand people over the last 14 years, and some of the greatest CEOs, they say, I love problems in my business because it gives me a chance to learn about how I can provide a better service to my customer.

[Barack Chavik]

Yeah.

[Brian Rose]

And a lot of CEOs go the other way. I don't want to hear it. It's someone else's thing. And they inherently don't want to look at it because it's their ego. And so for the fact that you're actually getting in there and dealing with the problem and talking it out, you're learning, you're showing the community that you're involved, you're also communicating to the community what the issue is.

[Barack Chavik]

Yeah.

[Brian Rose]

And that's huge. That's just a huge part of what you're.

[Barack Chavik]

And in our HR system, we have a one system every month we have a template reports, and one of the template reports, we are asking which problem you solve, which problem you have like as a roadblock. If you don't have any roadblock or if you don't have any problem, you don't. You are not block the game. Because if you are not seeing any problem, if you are not making new mistakes, you are not working too hard, you are not working too much, because it's not a rocket science for sure. But there need to be always new problem. You know what we simulate? We are making simulation every week about our token price in a circle. We are changing demands, we are changing cell pressure and we are calculating, okay, we need this demands and we are developing something new, we are making new partners. And after that we are simulating again and we are saying, okay, at this mark, this region, we need, let's say we need a Japanese market for this demand because this demand is high in Japanese. So I can't give any guarantee on token, but I can guarantee we will not stop and we will made always new mistakes and we will never repeat same mistake. I can guarantee this.

[Brian Rose]

Barack, I still remember the first time you came on a call and presented to the group and man, it was incredible. Just because it felt like you had thought of every single contingency. When you dropped those numbers on us, you know, three times bigger than the NBA final audiences on some of your, you know, it was just like wow. And it just like there were five different attack vectors and each one of them looked like a massive market and a massive solution. And I could tell that you could, you literally had been in this business for a long time, you had thought through all the possibilities and then you had taken the action to put all the business development into place. And so I told the team, I said this is something special. This guy is. Thank you so much. And they got it as well. And so I'm so glad, you know, we rallied and I'm so glad that also we were allowed to invest in your round. I know it was very competitive. I know you're sending checks back to people you know, which is a founder's dream dream. And so we're just excited to be here to be a part of this whole journey with you for the next many years. And I can't wait, not just for the TGE for the big event in Dubai, for all of your major milestones.

[Barack Chavik]

Yeah, the London Rail Ventures will be our VIP guest for sure.

[Brian Rose]

I can't wait to be there guy. Amazing. My first esports tournament.

[Barack Chavik]

Oh really?

[Brian Rose]

Yeah. So I want to check it out and learn But I think 10 years from now this will be one of the investments that we talk about as one of our crown units achievements.

[Barack Chavik]

You know, most of the VCs and actually I directly say to you as well, when they asking, you didn't ask. I'm Talking about other VCs or other individuals, they are talking about the token price or something like that. And I'm saying guys, I'm a first time Web3 founder, I can't give guarantee and it can be manipulative. But I can say you will proud of us. This is what, what we are trying as a community member, as a VC level, as a mom level. Everybody we are working for, everybody needs to be proud part of this journey because we are not here for making games organizing just tournaments and let's say John playing with Alex and one of the winner getting rewards. No, we are literally trying to create a mass adaption and, and change the industry hype here. So I hope everybody will approach and we are trying to be super transparent on the communication, what we are dealing with, what we have problem, what we are trying to solve, etc. So I hope it can be a huge journey to let's say a watch and I hope you will proud and maybe five, maybe 10 years later we will talk about. Yes, we create three unicorns. Five unicorns together. This is what I want to issue. I hope that's fantastic.

[Brian Rose]

I love being proud as a metric man. That's ultimate. Good for the community, good for the everybody. Yeah, that's a fantastic metric. Barack. Super excited about this. Can't wait to get started. And thanks so much for the time today.

[Barack Chavik]

Thank you so much and thank you for having me.

[Brian Rose]

My pleasure. Thank you.

[London Real Investment Club Promoter]

Hey, I know investing in crypto is scary. It takes a real leap of faith because there are so many scams, rug holes and bad actors out there. It's a dangerous business, which is why 95% of people lose all their money. Well, that's why I created the London Real Investment Club. So you can access the hottest deals on the planet and use the crypto bull market to create the generational wealth that you deserve. Join my team of over 100 people from around the world that are making millions of dollars behind the scenes, investing in blockchain, AI, web, three games, DeFi, Bitcoin, and more. Don't miss out. Click the link below to book a call with one of my team now. But hurry, this bull market will end soon.

[Barack Chavik]

I know investing crypto can be scary. That's why you gotta join the investor club, pull the trigger.

[Brian Rose]

Let's do this.