Grant Cardone Goes All-In On Bitcoin — Why Mass Adoption Is Inevitable

Summary

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Podcast Summary: London Real — Grant Cardone Goes All-In On Bitcoin — Why Mass Adoption Is Inevitable

Host: Brian Rose
Guest: Grant Cardone
Date: January 21, 2026

Episode Overview

In this wide-ranging conversation, Brian Rose welcomes entrepreneur and real estate mogul Grant Cardone back to London Real for an in-depth look at Cardone’s public embrace of Bitcoin as a core pillar of his investment strategy. The episode explores Grant’s journey from real estate titan to innovator at the intersection of real estate and digital assets, how he’s fusing Bitcoin with property investments, why he believes mass adoption is inevitable, and his unique vision for the future of wealth, entrepreneurship, and personal development.

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Key Discussion Points & Insights

Grant Cardone’s New Investment Thesis: Real Estate + Bitcoin

• Cardone details the evolution of his wealth strategy, revealing he has built the world’s largest real estate/Bitcoin portfolio by combining stable, income-generating real estate with the upside and liquidity of Bitcoin.

• He describes the mechanics: purchasing real estate, using cash flow from tenants to regularly buy and add Bitcoin to the portfolio, and structuring these assets within LLCs that pool investors’ funds.

• The approach offers investors exposure to both cash flow and digital asset appreciation.

  "We now have the largest real estate bitcoin portfolio in the world… We put the two together in a company, in an LLC… and the investors own their piece of real estate, the cash flows, and this bitcoin that we now own without debt."
  — Grant Cardone [11:04]

  “Our tenants are basically buying our bitcoin.”
  — Grant Cardone [14:51]

The Origin Story: Why Cardone Went Public on Bitcoin

• Cardone recounts his long-time (but previously private) interest in Bitcoin, starting with receiving 115 BTC as payment for a speaking gig in 2013.

• The realization that financial opportunities often lie in things you don’t fully understand was pivotal.

  "Just because you don't understand something, it's not a reason to say no to it... Some of the things that I have not understood have been the best things for me in life.”
  — Grant Cardone [06:14]

• Conversations with Michael Saylor fueled his conviction and emboldened him to go public and aggressively integrate Bitcoin into his portfolio.

  “I went and talked to Mike Saylor… He literally said, that's your fucking problem. I'm telling you how to get rich.”
  — Grant Cardone [00:01 & 16:25]

Launching the Real Estate-Bitcoin Vehicle

• Initial concern: shifting investor expectations from cash flow to a hybrid asset model.

• Investors responded three times faster, with bigger check sizes and an older demographic than expected.

  “The check size tripled. The age group went up almost 20 years... 82% had no Bitcoin. We’ve orange pilled 1,500 people this year into owning Bitcoin.”
  — Grant Cardone [13:14, 38:12, 43:15]

• Cardone plans to aggregate these properties and bitcoins into a public company structure, offering liquidity, scale, and alignment with future institutional investment.

Institutional Context and Critique of "Digital Asset Treasuries" (DATs)

• Cardone sees his advantage as fusing real assets and digital assets with operational business underneath—not just speculating on crypto as do many of the new DATs, whose lack of operating businesses he criticizes.

• He predicts most "digital asset treasury" companies will fail due to lack of product, service, and a visionary creator.

  “The biggest mistake is there’s no creator… Just because you’re a capitalist doesn’t mean you’re an entrepreneur.”
  — Grant Cardone [25:53]

The Trillion-Dollar Epiphany

• The meeting with Saylor prompted Cardone to set his first trillion-dollar target, seeing that by leveraging debt markets and combining the liquidity of Bitcoin with the stability of real estate, unprecedented scale is achievable.

  “For the first time in my life—a trillion dollars became a real target for me.”
  — Grant Cardone [00:01, 29:59]

• Cardone discusses the parallels and integration opportunities between real estate financing and new digital debt instruments.

Critique of Bitcoin Community Messaging & Mass Adoption

• Grant criticizes the pessimism and exclusivity of some Bitcoiners, arguing the world isn’t ending and adoption must focus on practical opportunities, not fear.

  “The Bitcoin community needs to quit saying that people are priced out… It’s never been easier to buy a house… It’s never been easier to be a millionaire, okay?”
  — Grant Cardone [38:44, 94:30]

• Argues accessibility, abundance, and personal agency are higher than ever, pushing a message of optimism and hustle:

  “You have to be in a no-excuse environment... When you excuse and blame, you go blind… You can no longer see the opportunity.”
  — Grant Cardone [97:55]

Socio-Economic Change: Taxation, Labor, and the Middle Class

• Cardone wants to see the U.S. move from income/capital gains-based taxation to a consumption tax, arguing current systems hinder wealth creation and entrepreneurship.

• Predicts universal basic income as AI disrupts labor markets, but sees opportunity:

  “We will have universal income… but I’m going to use AI to expand and scale my companies.”
  — Grant Cardone [101:10, 99:36]

• Warns the middle class is at risk unless people adapt, invest, and become entrepreneurial.

Cardone’s Future: Scaling Up, Family, and Personal Philosophy

• Goal is to take his company public, reach $50–100 billion AUM, family fully involved, and shape Wall Street and banking norms.

• He’s phasing out his 10x conferences and focusing on larger, more impactful ventures.

  “A man that is not curious is going to look old.”
  — Grant Cardone [01:04:06, 104:10]

  “I know I have unbelievable gifts that I have not touched. I know other levels of me that I’m not aware of.”
  — Grant Cardone [75:08]

Notable Quotes & Memorable Moments

• “If you don't know me, you can't flow me.” — Grant Cardone [17:35]
• “It's not even about passion. It's me being curious.” — Grant Cardone [01:04]
• “Transition is key. Once you’ve done something enough times, at some point, you want to move to the next thing.” — Grant Cardone [72:29]
• “I think that those [in the Middle East] are very curious people also. They’re extremely tolerant of other ideas, other religions… That has not been my experience there [that they are intolerant].” — Grant Cardone [105:04]
• “The solution to the problem is me. I need to go find a target, achieve the target, not quit on the way there… not excuses.” — Grant Cardone [98:05]

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Timestamps by Segment

• Bitcoin & Real Estate Thesis: 00:01–14:53
• Investor Reaction / Portfolio Structure: 11:17–15:43, 38:12–38:44
• Cardone’s Early Bitcoin Story: 06:06–08:39
• Michael Saylor Meetings, Inspiration: 15:43–19:39, 27:21–30:09
• Public Offering Plans, Critique of DATs: 22:09–27:21, 25:08–26:22
• The Trillion Dollar Target / Liquidity & Debt Instruments: 29:59–33:16
• Bitcoin Community Critique / Messaging: 38:44–39:47, 94:22–98:05
• New Opportunities, Socialism, and Youth: 94:22–99:06
• AI, Basic Income, Employment: 99:06–101:10
• Personal Growth, Curiosity, Family: 75:08–87:39
• Middle East, Spirituality, Culture: 104:13–106:26

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Cardone’s Takeaways for Listeners

• Combine traditional, cash flowing assets with innovative, high-growth digital assets—don’t become dogmatic about either.
• Don’t use lack of understanding as an excuse to avoid new opportunities.
• It’s never been easier to create and preserve wealth, but complaining and blame will blind you to opportunity.
• Be willing to transition and set 10x-bigger goals; new levels require new questions, problems, and networks.
• Adoption happens when you make new technology accessible in familiar vehicles.
• Stay curious. “A man that is not curious is going to look old.”
• The future belongs to those who adapt—entrepreneurship, curiosity, and agency are the keys.

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Final Reflection

This episode paints Grant Cardone as a relentless innovator adapting to the times, blending lessons from real estate, entrepreneurship, and digital assets into a clear thesis for future wealth. With direct, sometimes brash language but a deeply motivational tone, Cardone delivers both practical tactics and high-level inspiration for navigating an era of rapid change.

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This summary is intended for listeners who want a comprehensive overview and actionable takeaways from the episode without listening in full. All quotes are timestamped for cross-reference.

Transcript

[Grant Cardone]

We now have the largest real estate bitcoin portfolio in the world. For the first time in my life, and I've never said this publicly, a trillion dollars became a real target for me. I went and talked to Mike Saylor. He's like, look, man, you need to add bitcoin to your real estate. You need to do what I'm doing, but I'm not public. He literally said, that's your fucking problem. I'm telling you how to get rich. I said, I think I'm going to go 85% real estate, 15% Bitcoin. He's like, that's a pussy fund. Literally, that's what we called it.

[Brian Rose]

We've been here on the blockchain for four years. What took so long? Grant?

[Grant Cardone]

I've owned Bitcoin since 2013. I just never talked about it. I was given bitcoin for a speaking gig and I'm like, I don't know what that is. I think it's a very important lesson in life. Just because you don't understand something, it's not a reason to say no to it. The bitcoin community needs to quit saying that people are priced out. Oh, my God, it's so unfair. We printed so much money, nobody can afford a home. Wrong. It's never been easier to buy a house off camera.

[Brian Rose]

You said, I'm going in a different direction. What do you mean?

[Grant Cardone]

We had these large business conferences that we did. We did our last one. You know, everything has a shelf life. Do we wait for the marketplace to end us or do we end us? The solution to the problem is me. I need to go find a target, achieve the target, not quit on the way there. I know I have unbelievable gifts that I have not touched. It's not even about passion. It's me being curious. A man that is not curious is going to look old

[Brian Rose]

foreign. Hi, it's Brian Rose from London Real. You probably know that we've just recently been replatformed on YouTube after 25 months, completely in the dark. The truth is, I really need your help. What I really need you to do is click on that subscribe button right now, like this video, and maybe even leave a comment or share the link with friends. We're really fighting against an algorithm that's tried to keep us quiet for so long. And the more subscribers we have, the more people watch our content, the better guests we can bring you, the better content and we can continue transforming lives. We've been doing this for 14 years now. I want to do this for another 14 years. But I really need your help, so click on that subscribe button. Like the video, Leave a comment Share this and we're going to continue to bring you more and more great content. Thank you. This is London Real. I am Brian Rose. My guest today is Grant Cardone, the entrepreneur, bestselling author, real estate mogul and global sales trainer whose 10x philosophy has influenced millions around the world. You built a $4 billion real estate portfolio, created a massive online education empire and reshaped how people think about money, ambition and financial freedom. Recently, you shocked your industry by going publicly all in on Bitcoin, arguing that the future of wealth will be built on hard digital assets, decentralized systems, and the collapse of the old financial order. You've embraced Bitcoin not just as a hedge, but as a core long term store of value. And you've begun teaching millions of followers why it's becoming indispensable for entrepreneurs, investors and families around the world. Today, I want to go deep. Not on your past, but but into the new Grant Cardone mindset. Bitcoin digital assets, de dollarization, global instability and why you believe the middle class will get wiped out unless they adapt fast. Grant, welcome back to London Real.

[Grant Cardone]

Good to see you, man. Always good to be with you and London Real and the red tie and the red puffy, I mean, you got that thing on lock, bro. I mean they should give you a trademark for that look right there, the pinstripes. Thank you, man. Hey, I've added a billion too since, since I talked to you last. So I don't want to take that haircut. I don't want to start this interview with fake news. So we're at $5.2 billion.

[Brian Rose]

Wow, that's incredible. I remember when you were sub billing.

[Grant Cardone]

Let me, let me tell you, Let me just add one other thing. So you're up to date with me. Yeah. Since I saw you last because I think success is very important and people should, they should share what they're doing. You can't just let your your believe that you're going to do something and the world's going to know what you did. Since I left, we built a consulting company out like an Ernst Young for medium sized businesses. A 10x health system that's only three and a half years old. And we continue to expand our education business out. Those companies are worth probably 4 or 5 billion dollars today. Maybe, maybe. Could be as much as 8 with 10 XL system.

[Brian Rose]

Wow. Wow.

[Grant Cardone]

And I was just with you, dude. I was just with you. So all I'M saying to Americans is go do big thing or to all people, not just Americans, but go do big things and make sure you let people know that you're doing big things. Otherwise nobody's going to know what the hell you're doing.

[Brian Rose]

Yeah, I like that. You got to talk about your success and celebrate it and communicate it. I remember when you were sub billion on assets managed. I remember that. And I think you first came here in 17 when you first sat down in my studio, and I remember the night before thinking, why the hell am I having this guy on my show? And then you came in, and you were as real as it gets, Grant. You dropped right into some of your biggest struggles. You were honest. You were real. And, man, I've learned a ton from you over the years, for sure. And so, man, lots to talk about today. I also want to hear about the future. I had no idea your other companies were, you know, worth billions as well. I'd love to talk about that, too. But look, let's start off with the blockchain and digital assets. I mean, you know, this is new, and it's exciting to watch, and I saw your interview with Michael Saylor, and people should all watch that. We had Michael on back in 21 and 22, and he's obviously considered an OG in this industry, but we've been here on the blockchain for four years. What took you so long, Grant?

[Grant Cardone]

Well, I've been. You know, I've owned. I've owned Bitcoin since 2013.

[Brian Rose]

Okay, there we go.

[Grant Cardone]

You and I just never talked about it.

[Brian Rose]

That's true. That's true.

[Grant Cardone]

I was building out my real estate portfolio, and about seven years ago, we started raising money, allowing other people to invest with us in the real estate. But every once in a while, I'd go dabble in this thing called bitcoin. I was given Bitcoin in 2013 for a speaking gig. I was given 115 pieces. Two executives in the company said, not that we didn't want to take it, and somebody wanted me to speak in Vegas, and they said, we'll give you. We'll give you bitcoin. We don't have money. And they both said no. And I overheard it, and I'm like, hey, guys, the fact that we don't understand it, it's not a reason to say no to it. Which I think is a very important lesson in life. Just because you don't understand something. Some of the things that I have not understood have been the best things for me in life. And the old grumpy man always says, no first, and I don't want to be that guy. So I'm like, hey, guys, let's. Let's investigate. The man's offering us work. And this was 2013. I needed the work. It wasn't. It wasn't like, I'm some. Like, I. I still need to work today, by the way, for. For all you guys out there.

[Brian Rose]

I'm.

[Grant Cardone]

I'm still hustling and. And probably harder than 2013. But I said, look, he's offering us work to. He's offering me my purpose line, which is to help people. He's given me a forum where I can go speak to an audience of people where I can help them. I have expertise in this space. Forget what he's paying us or how he's paying us. Say yes to the guy, and let's figure out how to work the financial piece out. There's got to be a financial piece. And then they're like, yeah, we're going to give you 115 Bitcoin. And I'm like, man, I don't even know. I don't know what that is. I didn't blame it on them, though, which I think is really, really important for people to quit saying no to things they don't understand. I said, look, is this hap. Like, what is it called? He's like, it's BTC. And I said, is BTC. True story is BTC in any category of STDs. And he said, no, dude, that's how little I knew about it. Right? So I said, look, man, this is what I'll do. I'll take. You got to show me where to put it, where to keep it. I'll take it. I need to sell off enough to pay for my. My flight over there and back. And then, you know, I'll come do your gig. Well, I still have that bitcoin today.

[Brian Rose]

Wow. And you didn't lose it or misplace it?

[Grant Cardone]

No, dude, I didn't lose it. Misplaced. I don't lose.

[Brian Rose]

Wow. That's.

[Grant Cardone]

I let my wife and kids lose shit I don't lose.

[Brian Rose]

That's impressive, you know that you kept it and that you took it in 13.

[Grant Cardone]

Yeah. And then. And then. And then I've been adding. I added it 16,000. I added at 30. I bought it at 60. Watch it go back down to 15. But it was little pieces, right? And then my brother sat down with me, and he's like, hey, what's your cash flow from your real Estate now, because at this, by this time, I've been buying real estate since I was 28 years old. And the. The. I said, gary, my. My cash flow from the real estate is like a million six a month every month.

[Brian Rose]

Dude.

[Grant Cardone]

Like, this has been going on for clockwork for 12 years. And he's like, go to this website, I think it's called Hold Something. It does an analysis of if you would have done this or that, right? And so I looked at my cash flow. If I'd have put my cash flow, which I didn't need, by the way, I've never stopped working. I have all this passive income, but I never stopped working as, you know, to earn more income. And I put it in there, dude, I would be worth like, $42 billion. And then what we did was we started. I started experimenting with taking the real estate part of the cash flow from the real estate, and I started buying, adding bitcoin a little bit at a time. And then January this year, I said, let me. I'm gonna go try this on my audience and see how they respond to it. So we did our first real estate bitcoin deal in January. It was a $85, $88 million transaction. $72 million of real estate, about $16 million of Bitcoin. And then we, We. We. We allowed people to invest with us in that, where we basically fused the real estate. We paid cash for the real estate, we paid cash for the bitcoin.

[Brian Rose]

Okay.

[Grant Cardone]

And we put the two together in a. In a. In a company, in an llc, limited liability corporation. And then we put the. The fundraising around it so that the 100 or 200 investors that came in, they all now own a equal piece or their piece of this piece of real estate, the cash flows and this bitcoin that we now own without. With no debt.

[Brian Rose]

Wow.

[Grant Cardone]

And we. We just finished our fifth one. The. The. We just finished our fifth one last week. It was $235 million of real estate and $100 million of Bitcoin.

[Brian Rose]

Okay. And so you just. You have those two assets in the llc, and then you also take some of the cash flow from the real estate and buy more BTC or.

[Grant Cardone]

Yeah. And then every month. Well, the first deal we did, the first deal we did, it went. And I'll send you the pictures of it so you can insert it, please. It was. It was cash flowing. $3.6 million a year, 300 grand a month. So every month, we bought $300,000 of Bitcoin. So let's say two to three or four Bitcoin a month get added. So that account has. Since January, I think we have 175 bitcoin in that real estate investment. And we have the real estate. So the real estate's hopefully going up. The rents are climbing, going, getting better. We're doing a better job of managing the property, lowering expenses, increase in income. And the bitcoin, they're working together, so we're not sure really which one's hedging. Which. Which one.

[Brian Rose]

Okay.

[Grant Cardone]

They're hedging each other. Right. Because one's very volatile, as you know, and the other one's very stable. But what we didn't know, Brian, was we didn't know how our audience would respond to it. I knew I would do it.

[Brian Rose]

Yeah.

[Grant Cardone]

And I didn't. I didn't want to go. The concept is we're going to build this portfolio. We. We now have the largest real estate bitcoin portfolio in the. In the world. Wow. Short of Japan. The planet. Planet.

[Brian Rose]

Meta Planet. Yeah. I know Dylan who runs, but they've

[Grant Cardone]

ducked off all their hotels except for one, which I think is a mistake.

[Brian Rose]

Okay. Right.

[Grant Cardone]

Because I don't want to be a bitcoin only business.

[Brian Rose]

You don't want to be a treasury, a digital treasury, basically a dad. We'll talk about those. I know you have some opinions on that. So you mix it. You have two assets, real estate and the bitcoin, and you think they work well together because one super volatile and one's much less volatile. And you can use the cash flow of the real estate to buy bitcoin. And when you went to launch this vehicle in January, were you worried or had you already done a few tests and did you know that it was going to be oversubscribed?

[Grant Cardone]

Yeah, yeah, no, I was. I was a bit concerned about my. Because, look, I've been pitching cash flow. Cash flow, cash flow. You know, I got sweatshirts with cash flow on them. I got hats with cash flow on them. Yeah. I have. There's a song made about me called you the cash flow guy. So what we're doing here is we're taking the cash flow from the real estate every month. The 300 grand in the Melbourne case, which is that name of that property, and we convert that to bitcoin, we don't distribute cash flow to the investor anymore.

[Brian Rose]

Okay.

[Grant Cardone]

So I had to go to my investor and say, hey, guys, this investment is for those of you who no longer need more cash flow. Okay. So for instance, I don't need more cash Flow. At some point in life, hopefully everybody watching, you're going to get. You're going to get passive income. And I'm not saying people should go do this as their first deal, but at some point in life, you want to get enough passive income, then it pays all your bills in their surplus. So my, my strategy, my wealth strategy is I earn income, I invest all of it. I spend none of this earned income. You and I have talked about this.

[Brian Rose]

Yeah.

[Grant Cardone]

I earn the income. I use the income to buy assets. So I have no money to live off of, and I only live off the passive income of this investment over here. So that squeezes down the number of things I can invest in. Like if I went, bought bitcoin, it doesn't cash flow. I can't do that in the beginning because I need to live off of something which is my passive income. So in this case, what we're doing is we're just squeezing the cash flow from the, from the real estate. Our tenants are basically buying our bitcoin.

[Brian Rose]

Right.

[Grant Cardone]

And. And then every month we add three or four pieces in that first piece. Now, in the last deal we did see, I didn't know if not, I didn't know if my audience was going to respond to it. My investor base, we had money come in three times faster. The check size was almost three times bigger.

[Brian Rose]

Wow.

[Grant Cardone]

And the age group changed the demographic of the investors. Age. What do you think it did? Up or down?

[Brian Rose]

Down by 10 years.

[Grant Cardone]

Okay, so we should, we should allow your audience to post. Do you think it went down by how many years? Or did it go up and then come back to this and I'll answer it later in the interview once they have enough time to load it up. You want to do that?

[Brian Rose]

Yeah, I like that. Let's do that. All right, put. Yeah, yeah, let's do that. All right. And put your responses below. Yeah. Okay.

[Grant Cardone]

So there was, you know, it was a very successful project. We did our first one. We're on our fifth one now. Okay. Now the fifth deal that we did, because now I had confidence. The first deal we did, we did 85% real estate, 15% Bitcoin. Okay. I went and talked to Mike Saylor about this back in January. I was telling Mike what I wanted to do. He's like, look, man, you need to go public. You have a very trusted audience. You need to add bitcoin to your real estate, and you need to be aggressive with it, and you need to. You need to build this into a big real estate. Bitcoin treasury Company is what he called it. You need to do what I'm doing. I said, but I'm not public. He's like. He literally said, that's your problem. I'm telling you how to get rich.

[Brian Rose]

Okay. And you met him in January, and how did you meet him and why did you listen to him?

[Grant Cardone]

Yeah, yeah.

[Brian Rose]

How did you meet him and why did you listen to him?

[Grant Cardone]

Well, my brother got the meeting.

[Brian Rose]

Okay.

[Grant Cardone]

My brother said, hey, I'm coming down to Miami. I'm gonna meet with Mike Seller. You want to come with me?

[Brian Rose]

Okay.

[Grant Cardone]

Said, yeah. So Gary. Gary had been trying to orange peel me. We were in spaces, you know, two or three times a week. This is my twin brother, and he's extremely orange peeled.

[Brian Rose]

Like he's been in crypto for five or ten years.

[Grant Cardone]

I don't know how many years he's been in it, but he's definitely like, he's down the hole. Down. He's down hole, bro.

[Brian Rose]

Yeah. I met him at the Consensus conference in Austin years ago. So I knew he was going down that track. But. Okay, so he sets up the meeting with Sailor. Did Sailor know who you were?

[Grant Cardone]

Because you guys are both Florida guys. It was. It shocked me, dude. He's like, look, I know all about you. I know your 10x thing. I know your brand, I know your conferences. I see you online.

[Brian Rose]

No way.

[Grant Cardone]

Get your ads.

[Brian Rose]

No way. Can I, Can I quote. Can I quote Grant Cardone who once said, if you don't know me, you can't do business with me?

[Grant Cardone]

That's right. If you don't know me, you can't flow me.

[Brian Rose]

Right. And so, Sailor, if he didn't know you, he probably wouldn't have flowed you with the knowledge.

[Grant Cardone]

Yeah, I don't know. I mean, yeah, I doubt it.

[Brian Rose]

Right. Okay. So, you know, he knew you and he knew you, and he had thought about it and he thought, you should go all in on bitcoin.

[Grant Cardone]

And the guy sat down with me. I literally sit down across from him in the house that he lives in. Today was the first house that I looked at when I moved to Miami. Almost bought that house. I could have bought it for $12 million.

[Brian Rose]

Okay, wow.

[Grant Cardone]

And so I'm sitting across from. I'm like, this is so, like, serendipitous. I think that would be the right word that I'm in this guy's house. And look, I didn't, like, I wasn't. I didn't know if this would work. So I'm like, Mike, I. I have an idea that I would take the real estate, add the bitcoin. He's like, get rid of the real estate, dude. Just do the bitcoin. It might. No offense, man, but I, I, I have $5 billion of real estate. I'm not going to just throw my career away.

[Brian Rose]

Yeah.

[Grant Cardone]

Any more than you threw away your software business. Okay. I want to build off the real estate. I don't want to be a, I don't want to be a bitcoin guy. Now, this is before all the treasuries popped up.

[Brian Rose]

Okay, okay, okay.

[Grant Cardone]

Like literally between the meeting that I had with Mike Sailor and today, 190 treasury companies popped up.

[Brian Rose]

Yeah.

[Grant Cardone]

I believe all. But maybe four or five of them will fail.

[Brian Rose]

Yeah, you might be right.

[Grant Cardone]

And I told him at that meeting, I do not want to be that. Okay? I don't believe in that. Okay. I don't believe in. I'm a public company. I'm going to raise money. I'm going to buy Bitcoin or Ethereum or salon or whatever you're buying that's going to go up and then I'm going to borrow more money. Like, that's not what I do, dude. I'm a real estate guy.

[Brian Rose]

Yeah. I mean, you got as. You might as well use your IP and your specialization anyways. Right?

[Grant Cardone]

Exactly right. I can't undo this story to, nor would I want to, because I believe real estate is one of the great investment asset classes in the world and will continue to be for thousands of years.

[Brian Rose]

Okay.

[Grant Cardone]

Even though it has problems.

[Brian Rose]

Right.

[Grant Cardone]

You know, so Mike was like, man, I'm telling you, I said, I think I'm going to go 85, 15. He's like, that's a pussy fund. Literally. That's what we call it. Yeah, that's a pussy.

[Brian Rose]

But we all have to dip our toe in somewhere. So that's what you did.

[Grant Cardone]

How do you get out of a rat race?

[Brian Rose]

How do you create wealth not only

[Grant Cardone]

for yourself, but also for the generations to come after? I am absolutely amazed with the quality of companies that we're getting exposure to. We go on to zoom calls with the innovators and the folks who are building new applications in Metaverse, blockchain, artificial intelligence, decentralized finance.

[Brian Rose]

What's going on, everybody? Thumbs up if you can see me. We are focusing on early stage investment and the quality of people that we're getting exposure to. Whether it be Dan Tapiero with one rt, Jason Ma from Open, Yatsu from Animoca. It's been a phenomenal experience thus far. It has Far exceeded my expectations. We are focusing on cutting edge technologies.

[Grant Cardone]

I view it now as the best investment I've ever made.

[Brian Rose]

The upside I view is unlimited it.

[Grant Cardone]

And as a retail investor, I would

[Brian Rose]

never get this exposure anywhere else outside of investment club.

[Grant Cardone]

See you in the investment club. So I'm like, well bro, look like $15 million of Bitcoin on an $85 million purchase. It might be a fund to you, but like, he's like, I'm telling you, do like at least 50, 50. And look, raising money is already difficult. That means I would have to race. 72 million for the real estate. 72 million for the Bitcoin. I'm like, I don't think I could do because I'd never done it. And so we tiptoed in our first deal, our second deal, we did $15 million of cash to buy the real estate. We leveraged the real estate and we did $15 million of Bitcoin. Third deal and fourth deal. The same thing. The fifth deal, and this is this year, the fifth deal we did, we did 235 million dollar purchase from Blackstone. I bought it out of bankruptcy, I paid cash for it, and we added a hundred million dollars of bitcoin. Okay, that's a monster deal. Okay? That deal's got 9, 900 pieces of Bitcoin on, on it. That, that deal, that 335 million could be worth in the next five years. A billion two or a billion three. Okay. And our audience loves it. My investor base loves this asset class. The goal now is to take this public, continue to build these out and take them public.

[Brian Rose]

Take each individual deal public.

[Grant Cardone]

No, we'll, we'll bring them together, okay? We'll dissolve the membership partnerships that we have. We'll issue shares back to the investors. They'll be, they'll be ground floor investors in this opportunity. So they'll come in at a price before the ipo, for lack of better words.

[Brian Rose]

Okay.

[Grant Cardone]

It'll be great for the investors.

[Brian Rose]

You're like a dad, but you own digital assets and real assets.

[Grant Cardone]

Yeah, I'm like a debt. That, that, that, that, that is, got real assets.

[Brian Rose]

Okay. But you're, you're training in a real

[Grant Cardone]

business, by the way, and accounts receivables and payables. And that's the problem. Okay. Like if you don't have a real business or if the re, if the business is all built around bitcoin or, you know, digital, what happens if that digital fails or goes through a winner or two winners, you know, I want a real Use. I want a real use asset here. I can't live in my bitcoin, no matter how much somebody loves bitcoin. And I know some of the bitcoiners out there, like, bitcoin is going to solve every problem in the world, bro. I still need food. I still need water. I still need a place to sleep. I still need transportation. Bitcoin cannot solve every problem in the world. It can't be the only asset class.

[Brian Rose]

Okay, so when you. Yeah, when you take this public, this won't be the education business or anything else. This will strictly be your real estate and bitcoin assets that will go public.

[Grant Cardone]

That's right.

[Brian Rose]

Okay, Is that happening? Because I heard you talking to Michael, and we know it's a pain in the butt to go public. Even Michael recalls that. But also, Michael said, you just do it.

[Grant Cardone]

Right, Michael? Michael told me. I went back to him, I guess, three months ago. I've had five meetings with him since then. And I said, michael, man, I'm having trouble with the, you know, like, the public thing, the IPO thing, bro. It's like, this is it. This is terrible. I'm looking at a reverse merger. I'm looking at. I looked at a spac. I don't want to do the SPAC thing because it's very diluted to the investors. The reverse thing comes with hair and problem. He's like, it's a rite of passage. Do it the right way. You have to go kneel in front of the king, Take a knee, kiss the ring. It's a rite of passage. Do. Do it the hard way. I said, I can't do it, bro. Like, I cannot do this with the banks. And he's like, look, you got to pay the price. Everybody has to go through this. But you see, Michael's been. He's been public since he was, like, 33 years old.

[Brian Rose]

Yeah, yeah.

[Grant Cardone]

I'm 67, bro. And. And I mean, other than, you know, I. I don't have a stock symbol that people are not telling me what I'm worth based on the price of my stock.

[Brian Rose]

Do you want it?

[Grant Cardone]

Well, I want it if it's good. I want it if it's good for me and the investors. I don't want it if it's just. I. I don't want the DAT thing.

[Brian Rose]

Right.

[Grant Cardone]

And by the way, I could have done the dad thing and picked up a bunch of dough just like I could have done NFTs and make it a make making them. I could have made a bunch of money for myself. I could go do a meme coin and pick up probably $100 million. I'm not going to do that, though.

[Brian Rose]

Yeah, we had opportunities to do that too, and we passed. Smelled like the wrong thing to do.

[Grant Cardone]

Yeah, dude.

[Brian Rose]

So. But public means that you got a new, a whole new source of liquidity, a bunch of people that can buy your stuff. So your val probably will go up, but then you get all the headaches of being a public company.

[Grant Cardone]

Yeah, that's fine. But I'm a, I'm a creator. You know, the problem with Most of these DATs today is there's no product, there's no service, there's no customers and there's no. The biggest mistake is there's no creator.

[Brian Rose]

Yeah.

[Grant Cardone]

You know, just because you're a capitalist doesn't mean you're an entrepreneur. And I think a lot of people confuse those two words and think that if just because you put a vehicle together where you can raise money from Wall street does not mean you can run a business. And we're seeing this with a number of these debts. More, more than you know. I mean, look at Naka. David Bailey over at Knockout. Yeah, I don't know. But that didn't work.

[Brian Rose]

Yeah, it's been a bit of a mess. Look, Michael was obviously the og. He was in earlier than anybody else. And then he innovated on the back of that. So when you spoke to him, he talked about everything he did in the convertible market. And now his concept of digital credit. I mean, honestly, I've been talking to Michael for five years now, and every six months I listen to him and I, I feel like he's, he's like, got another black belt in bitcoin. Because Michael's brain, you know what he's like. And you called him the greatest salesman on the planet. He's also that as well. But like, he's always looking at it differently. You know, it's digital capital, it's digital energy, it's digital credit. And the way his mind goes, he can create things that no one ever saw coming. And, and so he's innovating. He's the entrepreneur you're talking about. And, and he's early, so he's bringing real value. If he can really pull off this, you know, one year instrument that yields ten, ten and a half percent. I mean, that's insane. That's the greatest product ever created.

[Grant Cardone]

But I was with him. When I was with him, he was sitting right here.

[Brian Rose]

Yeah, I saw you guys.

[Grant Cardone]

We did about two hours and 15 minutes. And as you know, when you're. When you're across from somebody, the beginning part of the interview is typically the social veneer. It's the. The exterior of the guy. It hadn't been breached yet.

[Brian Rose]

Right?

[Grant Cardone]

You really haven't. You don't really have him yet. Somewhere about the hour, Mark, we started talking about the. The. The. The debt instruments that he's creating. And I'm telling you, bro, the color of his eyes changed. Like. Like, I try to be present with somebody, you know, and I notice. I'm looking for the change in the guy. And I noticed about an hour when he started talking about these debt instruments. I'm like, this guy. Pupils dilated, colors changed, bro. I went deep into this guy's psyche, and he. He believes he is going to build a 5 or $10 trillion business. It won't even be what we know today. MSTR like, and this wasn't even on the board, which is crazy. Wasn't even on the board. Not. Not bored, confused with this company. But in his mind, in his masterminding a year ago, they weren't thinking about doing debt instruments.

[Brian Rose]

Yeah, yeah. I listened to your whole dialogue, and I know a bit of his history. Well, look, now you know why I love doing this stuff. Because when you're in the right room with the right person at the right moment. I know it sounds weird to anybody who hasn't done it. Like, you literally, the two of you become this ball of energy, and you're getting to these crazy levels, and you really do see this energy inside the person. And if done really well, we can feel it when we're watching. And I could see he was in a zone and you were in the zone, and. And it was great.

[Grant Cardone]

Well, it did something to me too, dude.

[Brian Rose]

Yeah.

[Grant Cardone]

So when that happened for him, what happened for me, if you're present, is the interviewer. And it's very difficult to be present and do the interview.

[Brian Rose]

Yeah.

[Grant Cardone]

You know, you're going in with an agenda. You got a list of questions. You do want to be somewhat prepared, but by the time the interview takes place, it's like, okay, you got to throw all that away and let whatever happen happen. And what happened for me was like, oh, Grant, you're. You're thinking about this wrong, too, dude. And at that moment, I was like, for the first time in my life, okay. And I've never said this publicly, a trillion dollars became a real target for me.

[Brian Rose]

No way.

[Grant Cardone]

Yeah.

[Brian Rose]

Because you could see that Michael was going to do it, and you felt that same energy of, yes, I'm going to do it, too.

[Grant Cardone]

Why? Why?

[Brian Rose]

Why, Grant?

[Grant Cardone]

Well, because the debt market. The debt market, like in real estate. Real estate's one of the largest asset classes on planet earth. It's about $400 trillion.

[Brian Rose]

Right.

[Grant Cardone]

And it all requires debt. You're not. People are not paying cash for their real estate. Shopping centers, hotels, you know, you know, plots of land. Most of that is funded by a lender, Fannie Mae, Freddie Mac, or a bank or CMBS loan or local bank or whatever. Right. So I was like, oh, you're. You're just looking at the real estate, Grant. You need to look at the debt part of this thing right now. When we started doing it, when I started understanding the. The power of bitcoin, its liquidity is very powerful. And. And that power is also, though, a weakness for people. I think you guys call them the

[Brian Rose]

lettuce hands or the paper hands. Yeah, whatever.

[Grant Cardone]

You all have all these terms, right? But you see, liquidity, liquidity has always been something I didn't want because I don't want to look at this. I don't want to see this.

[Brian Rose]

Yeah.

[Grant Cardone]

I want to make a decision, and then I want to wait. I don't care if I got to wait 7 years, 10 years, 50, it doesn't really matter to me. I just want to 10x my money, and so I want to buy it. That's why I love real estate so much, because it's ill liquid. Now, when I combine the bitcoin asset with it, I merge the two together, I take the liquidity out of my mind with the bitcoin because it's secured with something illiquid. I don't want to break the two up. And. And so that. But I do have the liquidity from a debt standpoint. Not yet, not today, but two or three years from now, I believe that I'm gonna be able to put enough of these together that I'm going to be able to go to a major institution or a big player and say, I just fused together $5 billion of real estate with $5 billion of Bitcoin. I want debt against the two combined, not them separate. Because this would solve a lot of problems for a lot of people, including banks, because real estate, if that piece of real estate that I just bought from Blackstone, it's been in the bankruptcy courts for two years. Real estate is very illiquid. You can't just say, I'm selling it, I want to get rid of it. I got a problem. I want to get rid of it. You're talking about years to get rid of it. Sometimes six or eight or nine months. If you want to get rid of it right away, you're going to discount the price a bunch. But if I had the bitcoin on there, okay, and let's say I needed capex, let's say I had a problem, I couldn't finish something, I need a couple million dollars, but the real estate doesn't have it. We're going to through tough times. If I had the, the bitcoin there liquid, I could borrow against the bitcoin or cash out the bitcoin, do my capex, fix the building and, and not lose it.

[Brian Rose]

Okay.

[Grant Cardone]

You know Donald Trump, your boyfriend Donald Trump, he lost the Plaza Hotel.

[Brian Rose]

Yeah, I don't know if you know that. I didn't know he lost it. I remember when he bought it and then I remember some group, he lost it.

[Grant Cardone]

Dude, he lost it because of too much debt.

[Brian Rose]

Oh, wow.

[Grant Cardone]

And had he had just 10% of that purchase, this is pre bitcoin, but had he had 10% of that purchase funded in bitcoin, he wouldn't have lost that property.

[Brian Rose]

Okay, okay. All right. So that's the light bulb moment you had when you were talking.

[Grant Cardone]

Yeah, the light bulb moment was, man, you know, like in, in England, I don't know if you guys have to do this with loans less than 20% down on houses in America, we have to put PMI on it. You're forced to buy an insurance okay to protect the mortgage.

[Brian Rose]

Okay.

[Grant Cardone]

It cost about 2% a month of the loan. So on 400 grand, it's going to cost you about $8,000 a year. If that was bitcoin rather than insurance, you wouldn't lose homes in America.

[Brian Rose]

Okay. Okay.

[Grant Cardone]

The average homes kept eight years. So if you had two four year cycles where every month you're buying $400, you're paying for $400 of Bitcoin or satoshis rather than insurance, which is worthless except to the insurance company. You wouldn't, you would not have a lot of problems in this country that we have with people going and solve it.

[Brian Rose]

Okay, so that was the moment you had. Did you tell Michael what you were thinking or you just kind of.

[Grant Cardone]

No, no, I was just interrupting him and listening.

[Brian Rose]

Yeah, you were asking great questions though. I like how again you were just in the flow. You were just like, what is that? What is that? Okay, okay.

[Grant Cardone]

Yeah, but he's not used to being interrupted.

[Brian Rose]

No, maybe not, but it was a great interaction because you were asking the questions that everybody Was dying for you to ask, because Michael's quite up here when it comes to capital markets and derivatives.

[Grant Cardone]

He's got his pitch down, dude.

[Brian Rose]

Yeah, that too.

[Grant Cardone]

You know, I learned this when I was. I was selling a piece of software when I was, I don't know, 35 years old. And the gimmick in the software was it wasn't quite ready, like no software is. And so I would show them, I would already have a program kind of built in, and the viewer didn't know. Let me play with it. Let me add my stuff. If he. So when you're doing an interview, you can't just let somebody do their little rote thing because you're not going to get down to the truth of the matter. You're going to get their pitch. And the way they see it, their bias is going to be the whole interview rather than. Hey, Mike, hang on a second. I don't understand something, because that, that, that throws a wrench in the interview so that we can actually have a conversation, not just a sales presentation.

[Brian Rose]

Yeah. Also he can explain it to you and your audience, whereas sometimes he's pitching to people that are deep into it. So what are your plans the next 12 months, then? Are you going to do more of these real estate deals with Bitcoin? Are they going to get more complex? And are you going to continue the public company pursuit?

[Grant Cardone]

Yeah, we're. We're definitely going to continue the public company pursuit. I have a meeting after this about a vehicle that might fit for us perfectly. And, you know, we're even looking at tokenizing the real estate.

[Brian Rose]

Okay.

[Grant Cardone]

Separately.

[Brian Rose]

Okay.

[Grant Cardone]

So it could be. It could be a public company, and then inside the public company, the real estate's actually tokenized.

[Brian Rose]

Is anybody doing that on. In a serious way in the States yet?

[Grant Cardone]

No.

[Brian Rose]

Okay.

[Grant Cardone]

No, I've heard. I've heard for four years, I've heard you need to put your real estate on the blockchain. I'm like, well, why hadn't anybody done that? Oh, somebody did it. The guy in Aspen did it. Why didn't he do a second one?

[Brian Rose]

Yeah, yeah.

[Grant Cardone]

You know, and my wife even said this to me. She's like, you ask questions that people don't ask. And I'm like, do you have to.

[Brian Rose]

Don't.

[Grant Cardone]

Don't just accept what people tell you. Like, if somebody says, hey, I went to the gas station and I bought great gas there. How many times have you been to that gas station? Once. Well, that's. What does that mean? You know, so this, this group out Of Aspen, did one project. Why didn't he do a second project? And a third one and a fourth one and a fifth one and a sixth one and a seven. If it was successful, you'd repeat it.

[Brian Rose]

Yeah. There's no liquidity there right now.

[Grant Cardone]

I don't think so. There's been five of these deals have been tokenized. I'm doing the homework and the due diligence necessary. I'm going to build a massive. I'm going to go from 5 billion to $100 billion. I'm a grow up. Like I told you before the interview, it's time for me to grow up.

[Brian Rose]

Time for you to grow up. All right. Yeah, well, I want to get to that for sure. I want to go a little deeper on that. So just to put this. This stuff to bed, you're going to keep going ahead with bitcoin. By the way, can you tell us now, how did your. Your investor change when you started putting bitcoin as digital asset in there?

[Grant Cardone]

The age group went up almost 20 years.

[Brian Rose]

Crazy.

[Grant Cardone]

The check size tripled.

[Brian Rose]

Okay. 20 years from like average of 30 to average of 50 or average of 40 to average of 60.

[Grant Cardone]

Over. Over 50. Okay. 80% of the people that invested with us, 82% or something, had no Bitcoin. Zero.

[Brian Rose]

Okay. Wow. So you orange peeled them.

[Grant Cardone]

Yeah. Because what we're doing is providing a vehicle. They understand.

[Brian Rose]

Okay, got it. Got it.

[Grant Cardone]

They understand. 99. Here. Here's the problem with the bitcoin community. I had this conversation with Mike, okay? I said, you guys don't know how to talk to regular people anymore.

[Brian Rose]

Probably true.

[Grant Cardone]

All I hear about is a fucking dollar's going to hell, the world's coming to an end, we can't keep borrowing money. I've been hearing this bullshit about we can't borrow money for 67 years. The debt clock, you know the debt clock that everybody talks about.

[Brian Rose]

I remember it. Yeah.

[Grant Cardone]

I don't know when it was created, but I guarantee it was around when I was born.

[Brian Rose]

Yeah. It used to be in New York City, I think in the 80s, you'd drive by on 6th Avenue and there it was. Yeah.

[Grant Cardone]

We have too much debt. We have too much debt. We have too much debt. Dude, this is. No, we don't. I know we're gonna have more debt, okay?

[Brian Rose]

Like, I know for people calling for the end of the dollar and the stock and the sky is falling and the market crashing. I agree. I've been hearing that for 30 years, especially on Wall street, and it ain't gonna happen anytime soon. And you tweeted that the other day. You're like, enough bitcoiners. This is not going to be over anytime soon. Right? It's the wrong way to sell this product.

[Grant Cardone]

It's the wrong way to sell it. Like I don't. I'm not even talking about the bitcoin. I'm talking about the real estate. Here's the real estate. I bought it out of bankruptcy. We stole the real estate.

[Brian Rose]

Peter Thiel took a half a million dollars and turned it into a billion dollars using the exact same techniques we're using inside the investment club. He met a CEO. His name was Zuckerberg. He pitched him the deal and he said, okay, I'll give you a half a million dollars. Mark went public and sold the share shares to people like you. But what happened to Peter? Well, he exited and got a 2300x return. The wealthy invest in early stage companies, folks. The public markets are for suckers. It's a rigged game. By the way, this happens in crypto as well. It's called pre sale tokens. This is Solana. Does anybody know this chain? They sold pre sale tokens for $0.04. And you can see the date on there. April 5, 2018. Look at Solana today folks, that things up over a thousand x. The media and Wall street and all these hype people get you to buy the top. Meanwhile they put their clients in at the bottom and they use you for liquidity to make their clients rich. You can play this same game. You just have to have the financial education and the deal flow. That's it.

[Grant Cardone]

Okay, the way for this to work, if anybody wants to mimic what I'm doing, is you have to find a piece of real estate that your bottom buying below replacement costs. This piece of real estate would cost 350 to rebuild it. I paid 230. So I have $120 million. I have a third. Whatever the project is, if it was 2 million, I'd have to build it for 3 million. Okay, whatever the difference between the cost you paid and the cost to build is an opportunity to fill that up with bitcoin rather than just get a cheaper price, you know, in sales. As a young, young kid, I was a salesman. You never know what you're learning as you're growing up. But I remember a guy telling me, you lower the price. Lower the price, bro. Lowering the price doesn't make it more valuable and it definitely doesn't make it the right product. You're going to drive this every day. Okay, you're going to get a price one time. Same thing in real estate, by the way, you're better off paying a higher price and getting a better piece of real estate because you could pay a lower price and get, get, get garbage. You pay for it once, you keep it forever. So what we did was, I took that analogy and said, why, why am I just settling for a lower price on the real estate? Because all I can do is sell a piece of real estate later in the future. Why don't I take the lower price opportunity and fill it up with something better right there. So we took the 230, we added a hundred million dollars of Bitcoin. Eighty 833 pieces I think is what we bought in that portfolio. No, actually it was almost 900 pieces added. 900 pieces. So now we put the two together. We have real estate and bitcoin. We're still at replacement costs. We're still cash flow positive. We still get a big tax write off. People live in the property and we have the opportunity to raise the rents. But because we, we brand it, Grant, Cardone owns the building now. Cardone Capital. We brand it 10x. We take care of our, invest our tenants, we clean up the place, we furnish it, and then we offer our residents in the property the opportunity to be the first investors.

[Brian Rose]

Okay. Okay. Okay. So you actually orange pilled a bunch of new older investors with your vehicle and I never saw that coming. Grant, that's amazing. Yeah.

[Grant Cardone]

Wow. Yeah. Wow. Fifteen. We, we've, we've Orange built 1500 people this year into owning bitcoin. And most of them aren't even like, yeah, good luck on the bitcoin, dude. Like they're not watching every day the way you do.

[Brian Rose]

Okay. That's, that's a healthier way of owning Bitcoin.

[Grant Cardone]

100%.

[Brian Rose]

Yeah. Okay. A couple other questions about crypto and then I got a bunch more to ask you. Would you ever consider any other crypto assets? You know, bitcoin doesn't have a yield. Ethereum does have a yield. I think Solana does have a yield because they're proof of stake or are you just going to stick with the one and only?

[Grant Cardone]

Well, I won't do anything until I fully understand something. So I don't like, I don't do anything I don't fully understand.

[Brian Rose]

So at this point, I'll do it,

[Grant Cardone]

I'll do it on myself first.

[Brian Rose]

Okay. All right. So I shouldn't hold the breath that you're going to go into Ethereum play anytime soon.

[Grant Cardone]

You know, with me, dude, I never want to say no. I don't want to say no to it's, it's what I said earlier. Why would I say no to something I don't understand? Because I don't understand it. But I'm not going to say yes to anything I don't understand. Okay, So I don't understand Solana or Ethereum enough or Ripple enough, or I can tell you this, it'll never be gold or silver.

[Brian Rose]

Okay? Right?

[Grant Cardone]

Because I understand that gold and silver would not add value to my real estate portfolio. Despite the fact that gold is up, you know, whatever, 80% this year, I'm still not convinced gold's an investment.

[Brian Rose]

Okay, all right, so the next two years involve you doing more of what you're doing, which is continually accumulating huge chunks of real estate, combining it with bitcoin on certain deals, and then potentially bringing everything public in the next 24 months.

[Grant Cardone]

We think the public piece is very, very important for our investors because it provides them with liquidity. Number two, I think I would be the perfect person to run a public company because I believe entrepreneurship, running a company, not only is it about good execution, but it's also about promotion. And I am an expert, self acknowledged as well as world acknowledged expert on promotion and marketing. And I say that in, in with, with understanding that you, you have to have something to promote and market. You can't just like, we're the best, we're the best and I'll be the best. You have to be, you have to bring something to the table. And so we have a plan. This is what, this is why these DATs are failing, by the way. They come out the gate, they got a bunch of hype which is all gone now. Boom. Stock blew up, they hit the atm, they piped it, diluted the investor, then they hit the ATM because the stock went up. The problem is three months from now, bro, you're like, who's the hype man? What's the story? And if you have no product, you have no hype. If you, you know what I'm saying? Like, you can't just keep going to the bank borrowing money, say we borrowed more money. That's not, not a hype story. And so with real estate, what we would do, we already have a plan. Every 60 to 90 days we would be releasing a new purchase, a new investment, a new takeover, a refinance capability. Imagine I pay cash for $600 million of real estate, which we did last year. At any time I could go to Fannie Mae and Freddie Mac and get $400 million, 5% debt today, it'll be probably 3 1/2% in the next year. That, that real estate because cash flows, okay, provides tremendous debt sources. So I could go back to Fannie Mae and say I want to borrow 400 against my 600 million dollar purchase last year. They'll write me a check for 400, put it on the, collateralize it with the, the real estate and I could buy $400 million worth of Bitcoin that day out of tax free money. And then every month as I build a portfolio, continue to buy bitcoin from the cash flow as the rents go, go up. Every month the rents are going to go up, you know, probably an average of $25 over time. 25 times 15,000. That's new money.

[Brian Rose]

Okay, so that's the plan. Yeah. Look, I understand what you're saying with these digital treasury companies and look, there was a point grant where that was the only way for some people to buy these assets because they couldn't own the outright crypto. But now with all the tradfi getting into it, there's other ways to own this crypto. Yeah, so that's right. Yeah. Look, I hope it all doesn't end so bad, but it doesn't look very good for those right now.

[Grant Cardone]

Yeah. And then, and then also on that point, is that the reason I think this works so well is that a majority of the pension funds and institutions as you know in this country have a mandate to invest in real estate because it's a stable, safe product, safe investment, been proven for years. But they don't have a mandate to buy bitcoin. But they would like access to the bitcoin by building this out. This fulfills their mandate to invest in real estate and gives them a taste of the bitcoin without severe, you know, vulnerability to the, the ups and downs. The last thing is in America we have 190 REITs that control about four and a half trillion dollars of real estate. None of them can put bitcoin on their treasury.

[Brian Rose]

Okay.

[Grant Cardone]

So I can exploit Starwood, Avalon, Camden, KKR, all these big real estate investment trust that are 60, 50 and 60 years old. I can now compete against guys that are behemoth because I won't be a reit, I'll be, I'll be an upsea corporation where we have real estate and bitcoin and we don't do distributions. We use all our cash flow to reinforce the bitcoin treasury.

[Brian Rose]

Okay, all right, sounds Exciting. Sounds like the perfect product for a few people. And it is rite of passage. You can't leave this Earth grant without going public. Right. That's just not in the cards, so.

[Grant Cardone]

That's right.

[Brian Rose]

I'm glad.

[Grant Cardone]

I think that's true.

[Brian Rose]

Pushing you to do that. I guess I'll have to do it, too, before I leave the earth. You were at Mar a Lago recently, and you remarked that Trump had incredible stamina. What do you make of the first year of his administration? You obviously got to hang out with Eric Trump recently. You had Trump on your stage, on your 10 Conference and in between his presidencies, which was an amazing move. What do you make of Trump, who is ultimately also a great guy that understands hype, media attention, you know, a lot like you do.

[Grant Cardone]

Well, you know what's crazy? Let me just comment on the first thing, because I just spent the evening with Trump at Real Donald Trump at Mar a Lago. His stamina is unbelievable at any age. 18 million people saw this on X. It went viral. Don Lemon, you remember the failed.

[Brian Rose]

Yeah, yeah.

[Grant Cardone]

Hack.

[Brian Rose]

The guy that was walking around New York City asking everyone what they thought about Trump, and they were telling him how much they like him. And he was like, what?

[Grant Cardone]

The man on the street, he's reduced from being having 2 million viewers a night to being having 20 people on the streets of New York. This guy who is taken care of by a white man hates on white men is going to go suggest that this use, the use of the word stamina, some sexual content proves himself as a sexual deviant and perverted. Because anybody in business knows the word stamina means bro. You get in a game and you, you stay in that game until you win that game. And the fact that Don Lemon would come out and suggest. And playing YMCA music in the background suggesting that me and Donald Trump were somehow together is just shows you the sexual deviant and loser that he is.

[Brian Rose]

Well, you could do a lot worse than Trump, you know, Grant. But, yeah, well said.

[Grant Cardone]

Yeah.

[Brian Rose]

So what do you make of.

[Grant Cardone]

Yeah, I was there. I was there at Mar a Lago. Place was rocking. It was a Saturday night. And, you know, Trump's doing his thing, dude, after. After a long day of deals and golf, and he's on his phone working deals, DJ in the music, saying hello to everybody.

[Brian Rose]

It's, it's, it's impressive to watch. I mean, it's impressive to watch an executive, you know, the President of the United States going as hard as he's gone the last 12 months. I mean, it Just, I don't know, it just energizes me when I see that. I'm just like, damn, you know? And again, he jokes that when the New York Times, when he, when he doesn't do four press conferences a day, they think there's something wrong with him.

[Grant Cardone]

Yeah.

[Brian Rose]

So, yeah, that's funny. Well, what do you make of Trump in the last 12 months? What do you make of it all?

[Grant Cardone]

I mean, look, I like what's happened, okay? The borders, the borders at least calm down. We don't have as much traffic coming in. I like the tariffs. The tariffs are good for me. I understand tariffs as a threat and as bringing other players to the table. Inflation is down in America. The only place we have a problem right now in America, we got trillions of dollars coming into this country. Capex expansion expenditures going up by 15%. That's just a mo. There's just going to be a period of time where all this money is going to bang here. It's going to be great. The six and a half billion dollars, Michael Dell that Trump pulled that deal off, that's not funded by the taxpayers, man, I don't know why everybody's missing this. That's funded by a rich guy. And so I think what Trump has done in the first 10 months is phenomenal. The only thing that's being hung up right now is the housing sector because of Jerome Powell keeping interest rates too high. If Powell would have participated and not attempted to derail Trump's plans, this. Our economy, the American economy would be doing even better than it is right now.

[Brian Rose]

Okay. Now, Trump has said he's chosen the new Fed chair. We know who it is, pretty much. I mean, he's got 84% chance on polymarket. That guy goes in and may I guess we'll probably get a 50 bip coin cut immediately and probably another 50 after that. And we're getting a cut next week, a quarter, you know, quarter point.

[Grant Cardone]

I think we get a half.

[Brian Rose]

Oh, next week, yeah. Really? Well, why would he do that? Why would PAL do that?

[Grant Cardone]

I think he's just got a lot of pressure on him. You know, maybe he wants to go out in good favor. But the economy, the economy is showing a lot of signs of weakness with labor jobs. I know rents across our portfolio are weak.

[Brian Rose]

Okay.

[Grant Cardone]

I know we got credit problems across the country with delinquencies and cars, homes, used cars, freight, freight charges are down, gas prices are down. Anybody that's, Anyone that's saying we have inflation in this economy? I was on, I was on a space last night and they were talking about 40% food price inflation. I'm like, what are you talking about, dude? Since January, food prices are down, gas prices were down, electric prices and health are up, but not substantially. And I'm more worried about deflation right now, Brian, than I am inflation.

[Brian Rose]

Okay, all right. And it's interesting because you always have a different perspective, Grant, because you can see the rents of, you know, real Americans and you can see where there's a going and you can see the strain. Whereas a lot of the Wall street guys and the CNBCs and stuff, they just see the stock market and they probably don't talk to any real people. So I think they don't talk to real people. Yeah, you have, you have a look on that for sure.

[Grant Cardone]

You know, I was with a, I was with a guy at Mar A Lago, he's worth 8 or 9 billion dollars. Said, how are things going? Then I'm like, man, you're the wrong guy to ask.

[Brian Rose]

All right, so we need these cuts. We need them sooner than later. Yeah.

[Grant Cardone]

And the tax cuts are coming. They're going to hit.

[Brian Rose]

Yeah.

[Grant Cardone]

The, you know, it's going to be good, dude, I'm telling you, America, next year, if, if we get, if we get the protesters out of the way, the guys trying to derail Trump's plan, America could go into some golden age boom.

[Brian Rose]

What do you think the midterms are going to be like?

[Grant Cardone]

I think that's very questionable.

[Brian Rose]

Yeah.

[Grant Cardone]

You know, that's going to be difficult. It's going to be hard to pull off. It's hard anyway.

[Brian Rose]

It's always hard. It's always hard. It's always hard because there's always a knee jerk response. It almost always goes the other way. And the question is, can they control it? If they can't control it in the House, then nothing happens for two years.

[Grant Cardone]

That's right.

[Brian Rose]

That hurts everybody. You know, I had, I had Anthony Scaramucci in here last week and he was telling me how, you know, the tariffs are bad and all this and that. And I said, anthony, doesn't part of you want a government that's effective? You know, the. Here he is that the legislative can't get a goddamn thing done. And here we have a president who at least has a direction and some power. And with these tariffs can do things. He can make wars stop. He can push people to get action. I said, don't you want someone that at least has some power in America? And I don't know if he gave me A great answer. But like I like to see Trump doing that stuff.

[Grant Cardone]

Scare Moochie how to mooch. How do you make sense of a tariff on another country that, that you can't do that but your own people get taxed. Okay. He lives, he lives with. Taxes are the second highest in the country.

[Brian Rose]

Yeah. It's bad.

[Grant Cardone]

So it's all right. Much is you're all right with taxes on your own people. But when we tax another country, you got a problem with it because. Because it's going to cause inflation. What do you think taxes do?

[Brian Rose]

Okay. It's funny, isn't it?

[Grant Cardone]

We should have no taxes in this country. By the way, I think Trump proposes that before the midterms, but he alluded

[Brian Rose]

it last night in his cabinet meeting. Right. He said it a few times now that if the tariff zero federal. Yeah. It used to be that. People tell the kids these days, they don't realize it. There used to be no income tax.

[Grant Cardone]

You know, say I would rather print money and not have any federal taxes.

[Brian Rose]

Right.

[Grant Cardone]

And leave state taxes up to the state.

[Brian Rose]

Okay.

[Grant Cardone]

Only a consumption tax. Allow the, allow the bottom third of society to not pay any taxes. Okay. And let the other 2/3 decide what taxes they're going to pay based on what they spend. But it would produce the same amount of revenue, by the way. The poor would not be affected. The upper crust would be, you're gonna go buy a yacht, you're gonna pay another 20 or 30%. But you got the money, bro.

[Brian Rose]

Right?

[Grant Cardone]

And I know it. I'm gonna go buy a new plane. The plane's 70 million bucks. I'm gonna pay another $20 million to have that plane. It doesn't matter. I still want the damn plane. Okay. And then, and then the bottom, the middle third where need. The middle third needs to quit saving and start investing. They need to quit spending on good Gucci's. They will be like, rather than buying Gucci and third, paying 30% more for the shoe. I don't need it. I'm going to buy Gucci stock, not the Gucci shoe. Bottom line is there'd be no more payroll tax, no more capital gains tax, no more taxes. You wouldn't even file anymore. You go to the store and you buy something, boom, there's a tax collected by the state or by the store, sent to the federal government. You don't even file your payroll tax if you're paid a thousand bucks a week. Ask your staff if they get a check for a thousand bucks a week or two grand a week. They keep the entire $2,000. You want to pay taxes, boom, you go, you go to the store and buy something above that. Let's say that 28 or 30 thousand dollar level that people need to live. Anything above that is taxed. Anything below that is not taxed at all.

[Brian Rose]

And this would cause a, a lot more money being put be invested back into the system.

[Grant Cardone]

$5 trillion would be pushed back into the hands of Americans to decide what they want to spend their money on. And if you're still broke after this, that's on you.

[Brian Rose]

Right?

[Grant Cardone]

And the federal government should tell people that you keep all your money. If you it up, you're the fuck up.

[Brian Rose]

Right? Because you're making decisions anymore. Yeah, I'm in. I'm all in. And speaking of that, from time to

[Grant Cardone]

time, Brian, from time to time the country will possibly need to print money. But what's different right now, we print money, covet happens. We printed money, Vietnam happened, we printed money like you know, but you have to get a pass through the people. But at least you're not taxing me and printing me.

[Brian Rose]

Okay.

[Grant Cardone]

What the London Real Investment club actually does for you, it gives you the keys to open that door to the inside deals. In the last three weeks, I've participated in three incredible deals. A layer two Bitcoin protocol, an incredible AI protocol. The deal flow is beyond what I expected. I don't think I've ever seen a model like this that just gives average folks the opportunity to be behind the deals. And that's exactly what we've done. Not only that, you get to hang out with Brian Rose every week. And for me that was huge because I look at Brian as somebody who's not only an expert in the space and I think is on the leading edge, but just the leading edge of thought with London Real and the work he's doing there. To anyone who's taking a serious look at this, I know it's a big decision. It was a big decision for me and my family and it is one of the best decisions I've ever made. So I wish you all the best and hope you come join us.

[Brian Rose]

All right. I like it, I like it. Michael Dell, you mentioned him and his misses giving away $6.5 billion that I think are going to go to 25 million children that are going to be set up with these Trump savings accounts. What a concept. What a crazy idea. A lot of people were saying at that news conference that for the first time an American child would have a piece of the dream. They would be Invested in other companies, they would be invested in America. They'd have a reason to compound their, their savings. What do you make of all that?

[Grant Cardone]

It's great, dude. This is, you know, this is Donald Trump being in, in, in in D.C. saying, Bring your ideas, bring your ideas, bring your money, come talk. Okay. Like, this is what happens when people get together. You know, Michael Dell. I don't imagine Michael Dell was even a supporter of Donald Trump.

[Brian Rose]

Yeah, you might be right.

[Grant Cardone]

But, but here, here he's saying this is what Trump does. Come on in. Like Mooch. See, Mooch is the one with the, the, the. But the butt hurt with Trump. This is the problem I always have with Mooch and I've said it to him. I mean, you just did your interview with him, right? Recently?

[Brian Rose]

Yeah, Friday night, bro.

[Grant Cardone]

You're the one with the butt hurt, bro. Like Trump doesn't have a butter. Trump would, Trump would bring him back and talk to him right now. Trump doesn't have enemies like that. Now, my wife, if you, if you piss off my wife, she never wants you in the house again. Right? You piss me off, dude. As long as we can do business in the future, I mean, if you haven't gone too far, as long as we can do business together, I'll do business with you. I'll forgive that. I won't forget it. I'll forgive it. Remember that you're slime ball and still try to do business with you.

[Brian Rose]

Yeah. The beauty of men, a businessman.

[Grant Cardone]

Yeah, that.

[Brian Rose]

Don't get emotional. Yeah, that's what that is. Okay. At one point you were talking about running for president. Are you running in 28?

[Grant Cardone]

No, I wasn't talking about running for president.

[Brian Rose]

Yes, you were, at some point. Governor. Sorry, Governor of California.

[Grant Cardone]

Governor of California. Yeah.

[Brian Rose]

Are you. I'm not running. You're not running. Were you ever seriously going to run?

[Grant Cardone]

I was seriously looking at it.

[Brian Rose]

Really?

[Grant Cardone]

Very, very seriously. Yeah.

[Brian Rose]

In a state that you, that you left that you don't necessarily like or. No, you always liked it, but you left it.

[Grant Cardone]

Yeah, I just, man, after the fires, you know, here we are almost a year since the fires. Nothing's been done.

[Brian Rose]

Wow.

[Grant Cardone]

I can't. They won't let me fix my house.

[Brian Rose]

Seriously. Okay. And your, your house was damaged but not destroyed, right?

[Grant Cardone]

Yeah, I had, I have a bunch of smoke damage. I have some physical damage, but a bunch of smoke damage. And fortunately my house was saved. 18, 18 homes adjacent to me were burnt to the ground. 80 homes on the other side of me were burnt to the ground. And for some reason, you know, I don't know why, I was blessed with like, bang. But now they came to me and said, Look, Mr. Cardone, if you spend $1 more than 50% of the house's value, you need to tear it down to the ground and replace it.

[Brian Rose]

Really? Okay.

[Grant Cardone]

They won't let me fix it. And if I want to fix it, if I want to spend more money than whether the insurance covers it or not, if I spend $1 more than 1/2 of the value, they want me to tear it down to the ground. Go into the bedrock. House is only 12 years old. Go into the bedrock. 30, 38ft. Pull all the pylons out, which are 36 inch cement concrete blocks, 38ft deep. They want me to pull that structure out so that I raised the house 6 inches because they said FEMA got involved and said I'm six inches, possibly six inches below the floodplain.

[Brian Rose]

Wow.

[Grant Cardone]

You've never had. In 14 years, ever, in 40 years, none of that Malibu coastline has ever had a problem with flooding. Okay, now that's my house. Okay? You got another 54,000 structures across 18,000 lots, and nothing's been done. Permits have not been approved. No building has happened. Look, they don't want to rebuild that. The state of California. This is a land grab, man. Okay? This is the greatest land grab in the history of the United States. I think Malibu was. Not Malibu, but Maui or Hawaii was a trial run. They ran in North Carolina, and now they, they ran it in the Palisades, Altadena and Malibu. And, and they're trying to seize this property.

[Brian Rose]

Why don't you go in?

[Grant Cardone]

I was looking at running for governor there, but, like, I don't think they're going to change there. They're going to try. Somebody's going to try to be, become a governor. But unless you get rid of FEMA and you don't get, you get. Got to get rid of the Coastal Commission and the environmentalists, you're not going to make change there.

[Brian Rose]

I think you'd go crazy as governor, but maybe you like it? I don't know.

[Grant Cardone]

No, I don't think so.

[Brian Rose]

No. Okay, so that's on hold because if

[Grant Cardone]

I can't make change, dude, what am I doing, right?

[Brian Rose]

I know. I mean, you know, Arnold gave it a shot, but, you know, he had a, he, he had a hard time as well, trying to get changed out.

[Grant Cardone]

He bitched out in the second term, though.

[Brian Rose]

Yeah, maybe that's true. He's coming back around. He's. He's Going conservative again in all of his interviews.

[Grant Cardone]

Yeah, that's kind of. You know, you see how he waivers, and I've been with Arnold, but he waivers, dude. It's very easy to get him to waiver. One minute he's in the Humvees.

[Brian Rose]

Yeah. I won't forget what he said during COVID Your freedoms.

[Grant Cardone]

I won't forget. I'll never forget that.

[Brian Rose]

That still bothers me to this day. When we started this off camera, you said, I'm going in a different direction. You said, brian, I might be giving all this up. And I still can't believe that. What do you mean? What is this new direction? What's the next Grant Cardone wave for the next five years?

[Grant Cardone]

Well, I mean, the thing that I. The thing that I'm. One of the things I'm most proud of in my career is that I'm able to transition. I've transitioned a bunch of times in my life, you know, from being even. Even in my early 20s to drug addict and homeless to, you know, a job I didn't like then. Then becoming so good at that job. I didn't like that people hired me to go teach other people how to do that job. Then transitioned into being a consultant for Fortune 500 companies around the world. You know, I was one of the leading consultants traveling around the planet. One day, I'm like, I don't want to do this anymore. I want to. I want to. I want to grow up. Gave that up and became a real businessman and started investing in companies and growing a company. And social media got a hold of me when I was in 2010 and showed me a way to. To scale my brand and my name. And we did that successfully. And, you know, at some point, you're like, man, do I. Is this what I want to do? Like, you know, I don't want to be an influencer on Internet. On Instagram. And so we. We just finished. We. We had these large business conferences that we did. We did our last one. This was the most profitable business conference in the country.

[Brian Rose]

This is your 10x thing you do.

[Grant Cardone]

Shot that. Yeah.

[Brian Rose]

It's over. Boom, done. Your last one was in Vegas? Yeah, the last four or five have been in Vegas. Right?

[Grant Cardone]

And they were like, yeah, yeah, we. And we changed that whole business. Like. Like, nobody goes to a conference that doesn't compare to our conference.

[Brian Rose]

Okay?

[Grant Cardone]

The lights, the mood, the smoke, the sound, the audio, the production. Like, it was a business conference that you didn't really know what you were at, where you're at a concert like, it was so cool, right? And so we did that. And. And. And, you know, last year, the last two years, I told my team, I'm like, hey, we're coming to the end of this. And this was our big thing, dude.

[Brian Rose]

You just felt the. You just felt the energy inside of you. Less interested.

[Grant Cardone]

I. I'm like, you know, it's like, okay, Gus, everything has a shelf life. You know, do we wait for the. Do we wait for the marketplace to end us or do we end us? I would rather end my career in a space in transition. You know, I don't want to be fired from the team. And I was fired when I was 29 years old and had to go start my own business. That's the last time I've been fired. I'm like, no, I'm going to end my career before I start the next one. Right? I'm just going to end this and go to the next thing. So I've been wanting to transition now to more this public concept. I want to scale the company. The. The. The event business. I was telling Eric Trump this. He's. Because he came and spoke at my last conference. He's like, God, guys. He's like, grant, I've spoken at a thousand events. I've never seen that event ever. That level, that quality, the sound, the attention to detail. He's like, that was amazing. I said, it's a business. He's like, yeah, you're right. I get it. Like, he understood immediately. It's not scalable.

[Brian Rose]

Okay, but you used to tell me when you. Because you did the Marlin Stadium one time, that was a huge thing right down in Florida. And I remember you told me, you said, brian, it's the business. I get on the back of those conferences. And it might. I think you told me one time, you said, Brian, there's 10 guys there that I need to meet with. And when they come and they see what I put on, it's those 10 deals that I do. More important than the 27,000 people there.

[Grant Cardone]

That's 100%. Okay, 100.

[Brian Rose]

See, I listen. I listen.

[Grant Cardone]

You do listen. But. But at some point, you've done enough of those.

[Brian Rose]

Okay. All right.

[Grant Cardone]

You know, I remember. I remember Damon John about three or four years ago. Damon's not so. So in love with me today. I hope he hears this, okay? He's been a little bit of a. Because he's got some third party on me. It's not because me and Damon have a problem. It's got a third guy's talking about me to him, that's affected his view of me. Anyway. Damon. What's up, Damon? Damon was looking at renewing for, for Shark Tank. And I'm like, bro, you've done 11 years. I mean, once you've done 10 or 11 years, doing 12 and 13 doesn't change anything. Unless you just want to be in the light.

[Brian Rose]

Yeah.

[Grant Cardone]

Unless you just put that camera. You're addicted to the camera. That's one thing. But my point to everybody is once you've done something, enough time, successfully, at some point, you want to transition.

[Brian Rose]

Yeah.

[Grant Cardone]

And do the next thing.

[Brian Rose]

Yeah.

[Grant Cardone]

And because that's where the curiosity. I was interviewing Tom Brady, and when Tom. Tom had left the NFL, he'd left Tampa. And I said, tom, how much preparation are you doing for the next, your next career? He's like, you're the first person that's asked me that. Because I imagine right now you have a voice coach, you have a vocabulary coach, you have somebody know, prepping you on teams, styling. Like, you're not going to just step away from talking to Gronk in the, in the, in the, in the, in the huddle.

[Brian Rose]

Yeah.

[Grant Cardone]

And. And know how to be a sportscaster just because you know the teams.

[Brian Rose]

Yeah.

[Grant Cardone]

It's a different gig. And, and so he said, oh, he's like, I'm spending hundreds of hours, if not thousands of hours preparing to be a broadcaster.

[Brian Rose]

Yeah.

[Grant Cardone]

Transition.

[Brian Rose]

Yeah. That's what pros do. All right, so 10x conference, bullet in the head.

[Grant Cardone]

Like you, you transition backwards.

[Brian Rose]

Yeah.

[Grant Cardone]

Okay, you, you, you're like, I'm gonna go back into boxing

[Brian Rose]

now. I've been thinking, I'm thinking about this transition the whole time you've been talking to me. You know, look, I left the city of London making a ton of money in an industry a lot of people would kill to be in. But I had lost the passion for it, Grant. I didn't want to do it anymore, and it was time for me to do something different. And I'm so glad I did. And look, the great thing about having this show, Grant, is that I can do many different things inside of this umbrella. So four years ago, we went heavy into Blockchain and we basically raised a fund, a bit like what you did from social. And we ended up Investing, you know, $25 million of high risk capital into blockchain companies. That's probably the equivalent of a half a billion dollars in, like a real estate estate asset that's, that's less volatile. And we did it all through. We actually used our media to promote the CEOs of the blockchain companies. And we use our audience to come together and invest. To us in a venture capital firm. Never been done before.

[Grant Cardone]

So that's cool, man.

[Brian Rose]

That was fun. And now I'm looking. Okay, what do I want to do next? I spent a lot of time in Dubai, and I'm like, okay, what's the next transition? So I know what you mean. Like, there's something inside of you that tells you, I'm done doing this and I want to go do this. And when you lose the passion for it, nobody wants to see you up there phoning it in. Right. And you don't want to be that guy either. And we see it all the time. Maybe on some of those TV shows you just mentioned, where it's like, really, Do I have to look at Mark Cuban again on this goddamn show? Does he really give a shit about investing, or is it just about keeping the media profile up there? I don't know, but. Yeah, but I know what you mean. So for you, it's next level, which is the CEO of a public company who. You don't need to see the CEO of the public company on Instagram every day.

[Grant Cardone]

Yeah, look, I mean, you know, I need to look in the mirror, you know, Michael, a man in the mirror, bro. It's not. It's not even about passion for me. It's about. It's about God instilled me with tremendous amount of potential. Like, I think he did everybody. I think everybody was given this unbelievable infinite amount of potential that is underutilized, not recognized, not acknowledged by the individual. And that's why we all get so hurt when other people don't acknowledge us and recognize us, because we don't reckon. We're not paying attention. I know I have unbelievable gifts that I have not touched, I haven't accessed. I don't. I'm not even aware of them. I'm like. People think I'm egotistical when I say some of this stuff, but I know, I know. I just know what I know that I have other levels of me that. That I'm not aware of. And, you know, for me not to pursue those. And I know. I know that happens because I saw this great catch Sunday. A couple teams were playing. I forget who was playing. This guy, this does a one arm, arm catch, one hand catch. And why does that inspire me? I'm not a football player. It inspires me because I know I have that in me somewhere. I have greatness. And. And. And once you've Reached some part of your, you know, Maslow hierarchy. You know, you're like, I'm in purpose, I'm helping people. How do I help more people? So I did seven or eight meetings with Wall street this year and went and met with those people that you, you grew up around. And I'm like, bruh, this is where I should be.

[Brian Rose]

Yeah. Yeah.

[Grant Cardone]

Oh yeah.

[Brian Rose]

Okay.

[Grant Cardone]

Oh yeah.

[Brian Rose]

It feels like the right thing to do. Next.

[Grant Cardone]

Oh, yeah. I can mix with these guys.

[Brian Rose]

Okay. Does that mean you're moving to New York or you're just going to be public? Who knows?

[Grant Cardone]

It just means I'm gonna go in, I'm gonna like, like I know stuff that these guys do not know.

[Brian Rose]

Okay.

[Grant Cardone]

I was in seven meetings. There was probably 50 or 60 different bankers, technology people, CIOs. I mean, he's the top of the food chain guys that created the Reed industry. And I told a story to those guys and they were bug eyed. Okay. They were like, you would be a machine here.

[Brian Rose]

Yeah. You bring, so you bring a lot of different tools to the table, Grant. And a lot of different experiences. And those guys, even though they're at the top of the food chain in their, in their little sub verticals, they haven't done anything like what you've done.

[Grant Cardone]

Yeah. So, you know, and for me it's just being curious and the adventure. Who knows, maybe I go there and flop. I doubt it. Because I'm not going to fail. Because I know the only way to fail is to quit. And as long as I put my head down and don't quit, don't give up, don't surrender, don't lower. That's why this 10x concept is so important. Tell me like, you raised, you, you raised 25 million, right. I mean, I've been 10x in myself. Right. So you raised 25 million. Rather than figuring out what's next for you, you would just say, okay, next target, 250.

[Brian Rose]

Right.

[Grant Cardone]

The target is gonna, is going to be the path to you figuring out where you need to be, who you need to become, what you need to be and what the vehicle is.

[Brian Rose]

Right, Right.

[Grant Cardone]

And if you raised 25 million, how long did it take you to raise the 25?

[Brian Rose]

It's probably two years total from real hard to get it done and invested. Yeah, yeah, yeah, yeah.

[Grant Cardone]

We got to get you to 250 in two months.

[Brian Rose]

Okay. I like it. It's funny because if, if you set yourself that goal, then you start thinking of, how do I make that happen? And all of a sudden things start Coming to you. Right?

[Grant Cardone]

Well, well, well. Because if you. If you keep. If you try to figure out how you do another 25 million, that's two years.

[Brian Rose]

Yeah.

[Grant Cardone]

Okay, I got to call. Who do I call on? It's. It's. You end up with the same problems because you're asking yourself the same question you did last time. So when I'm at 5 billion, I'm like, okay, guys, if I go buy another 300 units, I go from 5 billion to 5.1 billion. I go to 5. 1.51 to 5. 2.

[Brian Rose]

5.

[Grant Cardone]

2 to 5. Like, I'm going to be a hundred. But how do I go from 5 billion to 50 billion? And I just keep asking myself, how do I do that? Who's done it? I don't know how to do it. I know I'd like. It'd be cool to do it. How do I go from 5 to 50? Oh, I need to meet some different people because I don't have the answers to these questions. And then it's like, who's done it? Banks have done it. Private equity's done it. Nobody's done it. Crowdfunding. Nobody's done it through education. Nobody's done it through podcasts. Investment club. Today, I consider it the best investment that I've ever made. We get four projects presented a week by their associated CEOs. Personally, I'm completely blown away by the quality of these projects, and I know of nowhere else where I would be given this same opportunity. Each week that passes, I feel more appreciative fact that I'm a member of this group. The vibe was just tremendous. Everybody's on the same wavelength. We just clicked. Everybody listen to each other, enjoyed their company. It was just magical. Magical. Take action. Don't take my word for it. Do diligence you need to do. And I really hope that someday down the road, I see you in the club. It far exceeded expectations without question. Okay. I mean, Joe Rogan, he's got $120 million a year salary. Okay. That's not my target. So what am I doing trying to be in that guy? I'm doing. I'm doing the podcast. I don't want to be Joe. I want to be me. The next version of me, Right? And so when I go some five to 50, I'm like, how do I do that? Oh, I got to buy a company or I got to go public. You know, I need Vanguard to support me.

[Brian Rose]

Right? Yeah. You always said in one of your books, you said, I got to find new problems. That's what you said.

[Grant Cardone]

Yeah.

[Brian Rose]

And that's something that's hard people to get their head around. It's like, you want these big new results, you got to go find some new problems, not the same old problem you've been dealing with, because that solving that problem isn't going to get you to the 10x level. Right?

[Grant Cardone]

Yeah, they're boring. Too frustrating.

[Brian Rose]

Exactly. You already done that before. And again, I don't want to have

[Grant Cardone]

the same argument with my wife. I'm like, baby, let's get a new one.

[Brian Rose]

Right? And plus solving one problem, you can solve a 10x bigger problem, and it's probably not much harder. Right?

[Grant Cardone]

Exactly.

[Brian Rose]

You mentioned all these other businesses, Grant. We've never had a discussion where you said anything but your real estate with the B word, the billion dollar word. And now you're talking about 10x health and your education and all that, like, growing up, like, in unison with your real estate Aum. How did this happen? What's happening here? What are the plans for those companies? Do you spin them off? Do you keep going? And how did this all of a sudden happen? Or is this a. A compounding effect of what Cardone does?

[Grant Cardone]

Yeah, no, this is, man. This is being around people like yourself, you know, getting inspired to do bigger things. How do I get there? Right? So, you know, bringing good people around you. I start my day almost every day with a workout and listening to super successful people. Like, I'm listening to this long, boring ass audible download about J.D. rockefeller. It's terrible, dude. It's terrible. Like, I'm like, oh, my God, how many more chapters do I have of this terrible Audible product? But this was one of the richest guys that ever walked this planet. So I'm just looking for those little things in there. Yeah, I gotta listen to a whole bunch of this to get to the thing that hits me, okay? And so that's what I do. I listen to these super successful guys that have built these phenomenal things that allowed them to live beyond a lifetime. And those things inspire me. And then I start looking for the vehicle that can get me there. You know, it's not really very complicated, right? If I want to go someplace, I just need to decide where I want to go. I want to go to London. Okay? Who's got a plane that can get me to London? American Delta. Well, who can get me to London? Then I go jump on that plane and get to London.

[Brian Rose]

Okay?

[Grant Cardone]

So the same thing. When I have financial targets, I'm like. And I. Everything for me is a Financial target. So I convert everything to a financial target. Like, if it's. I want to spend more time with my kids. Okay, how do I do that? They're growing up. What would that have to do with the financial target? Well, you know, they're. They're 15 and 6, 14 and 16. What are they going to do now? They're going to start having their own friends. They're going to start. Or they're going to go to college or how do I. How do I create something so interesting here that I could spend more time with them? And that's going to require money. There's no situation that money is not required.

[Brian Rose]

It's a powerful statement. I was going to ask you about Sabrina and Scarlet. How are they going to be part of Cardone Enterprises going forward? And you remind me a little bit about Jerry Jones. I don't know if you saw that Dallas Cowboys thing on Netflix, right?

[Grant Cardone]

Oh, I loved it.

[Brian Rose]

I also watched a show called Landman, and Jerry did a cameo there. I love it, and I love all of Taylor Sheridan stuff. But Jerry did a cameo on that show in the first or second episode of season one, and he was basically himself, and he was giving advice to one of the characters, the big oil man that ended up dying. Sorry, spoiler alert. And he said, you know, I always wanted to be around my family. So I brought him in my business. And I guess it was a true story. And you could see in that Netflix show, it was a true story because his daughter's there, his two sons there. Is that what you want for your daughters in an ideal world and the older do you get, do you want it more than ever?

[Grant Cardone]

Yeah. I mean, if they want it. If they want it, I want it. You know, I'd love to have that. I'd hate to see them go off and work for somebody else. I'm like, that was stupid for me and for them because they're extremely talented kids. I've invested a lot of time and energy in these kids. Yeah, we've done a great job of raising my kids. One of the things I'm most proud of is how we brought our kids up and. And I would hate to lose them because they're valuable products, too. I would hate for them to have to go lose the opportunity. I'm $5 billion closer than the next thing they're going to get to, so. And I think that matters. I would love to put my kids in that position. Sabrina wants it.

[Brian Rose]

Yeah. She's already doing things for you.

[Grant Cardone]

She wants it right now. Like she's like. She called me yesterday. She's like, I'm doing this course right now, but I know I'm actually avoiding work with you. She said, I'm doing this course, and this course is really important, but I need to get back because I'm. I'm into work avoidance. She. I need to get back there and confront the things I need to confront to learn the things I need to learn so we can grow this business big. She's 16, man.

[Brian Rose]

That's crazy. I love it. Yeah, she's special.

[Grant Cardone]

And then Scarlet's. Scarlett's an one. She wants to be an actress. Yeah. But. But she.

[Brian Rose]

She.

[Grant Cardone]

I think she knows that that only runs so, so long and the likelihoods are tiny and that she wants to learn the business as well. They both. They both work in the business. They both get paid by the company. They both have obligations, and. And we don't give them allowances. They get a salary, and that salary has a contract in that contract, has agreements that they have to deliver on.

[Brian Rose]

Okay. All right. So that's all going good. And you'd like him to stay there?

[Grant Cardone]

Yeah, I think it's. I think we'll. We'll be all right.

[Brian Rose]

All right. And you got Atlanta doing the 10x women's. You do quite a lot of those things, right? You do the cruises and not so many.

[Grant Cardone]

We're facing some of that out, too, so.

[Brian Rose]

Okay. Just because you want to focus on the public thing.

[Grant Cardone]

Yeah, like we. We need to. She. She can be much more beneficial in a number of areas. So we're. We're realigning right now. Right. Again, this is. We could just keep drifting the way we have been. I mean, life is not terrible.

[Brian Rose]

Yeah, I can imagine. Right?

[Grant Cardone]

I mean, life is not horrible for us.

[Brian Rose]

Yeah. Most people don't. Are shocked when they find out how old you are, Grant, because you act about 15 years younger than you are.

[Grant Cardone]

Thank you.

[Brian Rose]

And looks out, man, as well. Tell me about 10x health, because when I first met you, I don't think you were working out at all. I don't think you were really caring about your health. I think you were focused on business. And then all of a sudden, there was a big shift in you. And now I, you know, I can't not see your damn six pack when I'm scrolling on the media. I'm like, oh, man, I gotta block this guy. So what's going on? When did that happen and how much has it changed?

[Grant Cardone]

You can't look at those pictures without thinking, God damn, he's attractive.

[Brian Rose]

He's good looking, but I'm good looking too, man. I don't know. It's tough.

[Grant Cardone]

Wow. How would we be together, huh? You get a little. You get that moment.

[Brian Rose]

You get that, like, you and Trump.

[Grant Cardone]

Don's gonna stamina. He has.

[Brian Rose]

Mr. Lemon's gonna troll us both.

[Grant Cardone]

Yeah, no, dude, I was very concerned with my. I was more concerned with my health the first time that I met you than I am today.

[Brian Rose]

Okay.

[Grant Cardone]

Even though I wasn't doing anything about it. And that's why I was more concerned about it.

[Brian Rose]

Okay. Okay.

[Grant Cardone]

Because everything's hurting. You're just ignore. You're ignoring it.

[Brian Rose]

Yeah.

[Grant Cardone]

Ignoring your health is paying attention.

[Brian Rose]

Yeah. Okay. And then you started taking massive action.

[Grant Cardone]

And then. And then this guy, Gary Bracker. I met Gary Bracker and he started. He showed me some supplements to get on. We started doing IVs, and I'm like, dude, I love. This is amazing. He put a. They took my blood. And when they. They pricked my blood, I'm like, I'm gonna buy this company. Like, literally. Because I'm like, if. If somebody lets you take their blood, like, they trust you completely. And then I looked at his business at that time. I mean, he had a business. He had 60 customers. If he made a million bucks a year gross, it would be like it was record. And so we bought the company. We did a deal with him. It was an unbelievable deal for him, by the way, if he had just been a good boy. And we put the. Started scaling the products out, scaling the services out. We went from 60 customers to 256,000 customers.

[Brian Rose]

Wow.

[Grant Cardone]

And we scaled from three products to 33 products, plus growing. We. We were in one country. We're approved in 38 countries now. We just did a deal in Abu Dhabi. So, you know, I was like, man, everybody needs health. I'm a build out. I'm a brand. This company. I'm a build. I'm going to make Gary a celebrity. I did. And then, unfortunately, some people don't know how good they have it. And we had to terminate that agreement and rework. You know, basically, Gary's not with the company anymore, but he does promote some of our products.

[Brian Rose]

Okay, and you guys made up or you guys were on a show together and hashed it out?

[Grant Cardone]

Yeah, yeah, we, you know, you. We made up the way I make up.

[Brian Rose]

Right Trump style.

[Grant Cardone]

You know what?

[Brian Rose]

You just hash it out and leave it at. Leave it at that.

[Grant Cardone]

I mean, look, man, I'm not a. I'm. I'm a self Admitted transactional person. So I do. I do deals. I. I don't. I'm not looking for friends. I'm looking for business. Business opportunities where we become friends, not friends where we do business. I'm not doing business with friends first. Okay. I don't do business like that. I do business. Create a business, organize a business, grow the business, and then I actually get to meet how. How somebody actually acts. Sometimes you don't meet them over a drink. Okay. Put a little money in front of them, put a deal in front of them, put growth in front of them. You want to somebody up, give them some fame. Okay, Forget the money. Give them some fame, then add some money and then watch it. Watch the real person come out. And then, and then, then we can find out. So, like, you know, I. I got. I got very long, very. Jared Glantz been with me 15 years. Jerry's been with me 15 years. I've been married 23 years. Brandon Dawson's been with me seven or eight years now. We run a business together, and we're friends, by the way, but we did the business and then we became friends.

[Brian Rose]

Okay. Right, okay. Yeah, it makes sense. You learn a lot about someone when you do business with them. Right. And then. Then you know who they are. So each one of those businesses you say could potentially be a billion plus. Do you just keep growing them? Do you think you spin them out at some point?

[Grant Cardone]

Yeah, yeah. 10x Health, probably today is probably worth. Probably worth $3 billion. Two and a half to $3 billion.

[Brian Rose]

Wow.

[Grant Cardone]

That company just based on its revenue.

[Brian Rose]

Okay.

[Grant Cardone]

The educational business in the consulting company, that could be worth two times. I mean, what, Two times revenue? Four times revenue? Couple billion dollars.

[Brian Rose]

Will you sell them ever?

[Grant Cardone]

I don't think I'd sell them, but I could share them.

[Brian Rose]

Okay. Take on some investors.

[Grant Cardone]

I could take on. I could take. I could let our customers and our investors become. Become owners rather than just consumers.

[Brian Rose]

Okay. Potentially take them public too, maybe. Who knows?

[Grant Cardone]

Potentially.

[Brian Rose]

Yeah. Okay. All right. I like that grant. I think I want to finish on what is your message to the average American out there? You know, we saw this. This new mayor in New York City, right? Mom dame who went and met with Trump. That was interesting. And we're seeing this kind of wave of socialism kind of sweeping across certain places. Now, I had a woman named Natalie Brunel on the show last week who wrote a book about Bitcoin. And she said that part of the frustration and a lot of just normal people are the fact that they don't Understand that their government prints money and they just blame it on the rich. But they don't seem to see through that. If you just try to tax the rich and vilify them, it doesn't make it better for anybody else. Maybe that's true, maybe that's not. I don't know. But we're obviously seeing this. Maybe younger generation say, wait a second, this isn't fair. And when a Grant Cardone comes down, or if I come down and say, yeah, but taxing these people isn't the solution and socialism isn't the solution. Can't you see it? A lot of times they can't see it. Grant. So how do you try to explain that to people?

[Grant Cardone]

Or do you try. Yeah, well, I think, I think it's a great question. It's a tough one, I think.

[Brian Rose]

Natalie.

[Grant Cardone]

Natalie. And the bitcoin community, by the way, the bitcoin community needs to quit saying that people are priced out this nonsense. Oh my God, it's so unfair. We printed so much money, nobody can afford a home. Yeah, wrong. This is. It's never been easier to buy house. I would rather try to buy a house in 2025 if you wanted to buy a house. It's easier to buy a house at $440,000 today in America in 2025 than it was in 1958 when the house was seven grand.

[Brian Rose]

How is that, bro?

[Grant Cardone]

It's easier to produce money, okay?

[Brian Rose]

Financing's easier.

[Grant Cardone]

It's easier to be a millionaire, okay? It's easier to be worth 10 million, okay? We're pr. You're making people. Jake Paul and Logan Paul are multi millionaires today. Yeah, easily with, with IQs in the 80s. Okay? I'm just kidding. Jake, Jake, if you saw that, okay, you know, it's a joke. But maybe not, okay? My point is you, you have go back into the 1800s, okay? Was it harder in the 1800s or easier in 2025 to buy house?

[Brian Rose]

Yeah, probably in the 1800s, man, you

[Grant Cardone]

had to build your own house, okay? Foundation wasn't level, there was no air condition, there was no heater, there was no lights. Or would you rather, hey, I got a $440,000 house. I can put 40 grand down. Now what's the problem? I got to go hustle 40 grand. Now Natalie's going to say we printed too much money. Natalie, actually, if you printed more money, money should be easier to get because there's more money. We've printed more money than there are people. We did. We didn't have that many More babies. So every time they print money, you got, people got to change their attitude, okay? You have to. You have to be in a no excuse environment. You cannot excuse your way out of this or blame. Because when you excuse, when you give yourself excuses, and when you blame, you go blind. You will blind opportunities. You can no longer see the opportunity. So I. I hear these bitcoiners say all the time, it's terrible. The Fed. Oh, my God. We price these young kids, kids out. First of all, these kids should not be buying homes. They should be building their brand and their businesses, not buying houses. Nobody's entitled to a house. You don't need one. You need a place to live. Number two, okay? There's more opportunities. Dude, Imagine back in the, in the. In 1920, if you were a single mom, you had no education and no way to make money, okay? And you're like, okay, I gotta take care of my kid. I'm gonna be a prostitute. Maybe somebody's got to be the prostitute. Somebody had to clean dishes. Somebody had. Somebody has to do the jobs, right? Until they don't. And so today, Fast forward to 20, 25. A woman doesn't have to be a prostitute, okay? She. She could be an only fan. Never, never actually surrender her body to anyone and make a million dollars a. A month. That. My point is, I'm giving you these. These drastic situations, but I'm showing you how much easier it is.

[Brian Rose]

But they have to be entrepreneurial to do that. Well, you.

[Grant Cardone]

You got. You got to want. You got to want a different target. And you can't want a different target if you're complaining about the location you're in.

[Brian Rose]

Right?

[Grant Cardone]

Okay, I got. I got to see where I want to go. I got to look for that place I want to go. I want to go. I want to go be a millionaire. Okay? Do the math on that. So. So it's just not true to me that it's not real to me that socialism isn't even the problem. It's the confusion. The solution to the problem is me. I need to go find a target, achieve the target, not quit on the way there. Learn whatever. I have to learn to get there. And I don't want to do the pull yourself up by the boots and all that stuff, but move in the direction of the thing that you want to find.

[Brian Rose]

All right? So stop blaming others. Take some ownership. There's hundreds of thousands more opportunities today than you've ever had in the past. So just grab them and make them happen.

[Grant Cardone]

That's never been easier.

[Brian Rose]

Yeah.

[Grant Cardone]

It's never been easier. Look, look, this thing is going to remove every excuse anyone ever had.

[Brian Rose]

Yeah, I'm glad you brought up the AI how is AI going to change your business and all businesses and the, the next five years? Are we going to have massive unemployment? What do you, what do you make of all that, Grant?

[Grant Cardone]

I think we will. I think we will have massive. We will lose massive jobs. Hundreds of millions of jobs will be lost in certain spaces and some. And those jobs will be added in others. You know, you're still going to need. Nobody's replacing me and nobody's going to replace you, okay? There is no AI Somebody wrote me the other day and said AI is going to displace all three of your companies. I'm like, bro, ain't nobody displacing me. I'm going to use AI to, to expand and, and scale my companies.

[Brian Rose]

Right?

[Grant Cardone]

So, so that this thing, bro, I'm on, I'm on A.I. use A.I. every day.

[Brian Rose]

Yeah. So does Sailor, right? That's where he got all his great ideas, just by going back and forth at AI he said faster than any group of accountants or lawyers could have ever helped him. Yeah, right.

[Grant Cardone]

Yeah. You're, you're, you're. But you got to be willing to ask the question.

[Brian Rose]

Yeah. And challenge it, push back and iterate and these kinds of things. Right. Hey, I know investing in crypto is scary. It takes a real leap of faith because there are so many scams, rug pulls and bad actors out there. It's a dangerous business, which is why 95% of people lose all their money. Well, that's why, that's why I created

[Grant Cardone]

the London Real Investment Club.

[Brian Rose]

So you can access the hottest deals on the planet and use the crypto bull market to create the generational wealth that you deserve. Join my team of over 100 people from around the world that are making millions of dollars behind the scenes. Investing in blockchain, AI web, three games, DeFi Bitcoin, and more. Don't miss out. Click the link below to book a call with one of my team now. But hurry, this bull market will end soon.

[Grant Cardone]

I know investing crypto can be scary. That's why you gotta join the investment club.

[Brian Rose]

Pull the trigger. Let's do this.

[Grant Cardone]

Yeah, I do, I do think though that we end up in this, this era where, where we will have robots. I believe Elon on that. I believe we will have robots. Everybody will have them. I believe we'll have universal and income.

[Brian Rose]

Okay, that's a little scary, but I

[Grant Cardone]

believe we will have It. Well, I mean, to some degree we already have it worldwide.

[Brian Rose]

Yeah. With just the welfare state, you mean?

[Grant Cardone]

Yeah, but I mean, you know, 40 million people get SNAP food relief every month in this country over here. What. What do they get over there?

[Brian Rose]

Yeah. Is it. It's same thing and a huge.

[Grant Cardone]

I mean, you guys have ruined Europe. All of Europe's ruined.

[Brian Rose]

Yeah. Europe's not coming back. You know, America, you have Trump and you have a ray of hope and you can at least see that there's a way out of it. And Europe, ain't no Trump coming over here. And it's going to slowly grind down. And unfortunately, it's rooted in socialists. There's a. There's a dirty, nasty socialist vertebrae in Europe. And then UK is so goddamn close. People pull into it. And I don't see a way around it, Grant.

[Grant Cardone]

Well, I think there is a way around it.

[Brian Rose]

What is it?

[Grant Cardone]

Ownership, Spiritual awareness. Find out who you are. You know, I'm extremely curious about God. Spirituality. Expansion, possibility, potential awareness, because that's where opportunity comes from. You can't see if you're occluded. If I'm blaming John over here, even if John did it, by the way, even if John did something bad to me, I'm blaming John or the priest or the politician, I'm blaming him. I'm not taking responsibility. How did I put myself in this situation? Why did John pick me and not you? I did something to get myself there. I don't want to repeat that activity. I'm blind. I'm occluded to something. And by the way, if I'm occluded to any one thing, that means I could be occluded to a million other things. And so if I can remain curious, who am I? Where did I come from? Why do I fuck up? Why do I pick the wrong friends? Why do. Why am I reactive? Why do I have fears and phobias that I can't even explain? Why would somebody be scared of a plane or heights or water when they have never had a negative experience with one of those? Okay, why. Why do. Why am I scared of success? Why am I scared of money? So these are things that my church helped me with, Brian, so much. The technology of me discovering what is causing me to be reactive, limiting. Limiting my beliefs and possibilities and opportunities and making me become more aware of my relationship with God and what God has in, stored and instilled in me so that I can reach my full potential and actually be satisfied, somewhat satisfied with. With. With life. Because I Think I don't, I don't think money or success makes you satisfied. I think it's like I'm, I'm reaching, you know, I'm. That's why you say I look 15 years older, bro. It's my church. It's. It's me being curious. A man that is not curious is going to look old.

[Brian Rose]

Yeah. Yeah. All right. So you're challenging everybody in Europe to, to get aware, man. Become aware. To look, self discover. Yeah, yeah. You mentioned Abu Dhabi. I spent a lot of time in Dubai. What do you make of the Middle East? It's a different way of thinking over there. Obviously for them, man, they 10x every goddamn day over there. I'm curious what you think of it out there.

[Grant Cardone]

They're curious. They're spiritual people. They pray five times a day. Like anybody that frowns on that. Look at the commitment.

[Brian Rose]

Yeah.

[Grant Cardone]

Every time I'm going there. What's a little town north Abu Dhabi, That's a financial district. It's one of those, the. One of the Emirates.

[Brian Rose]

So there's Ras Al Cayman. There's. There's a couple others up there. And then obviously Abu Dhabi's down south.

[Grant Cardone]

Yeah, there's one. And it's one of the most religious.

[Brian Rose]

Okay. All right.

[Grant Cardone]

They don't, you know, they don't do any. No alcohols there.

[Brian Rose]

Okay.

[Grant Cardone]

Anyway, I was at a speaking gig there.

[Brian Rose]

Okay.

[Grant Cardone]

And you wake up to the prayer. You go to sleep to the prayer. Noon's the prayer. And I was with somebody and they, they kind of mock, made a mockery of it. I'm like, what are you talking about, bro? When's the last time you've been to church? When's the last time you prayed? When's the last time you paid respect to anything? Like, you should not mock this. You should be, you should admire the commitment to this. They would stop and pay reverence to anything. So, so I just think that that's admirable, man. Like anybody that can do something every day that's not destructive to you. I, I don't mean some of these neurosis that people have. The fact that you could do something every day, work out every day, wake up at the same time every day, be good to people every day, produce every day, pray every day. Dude, that's amazing. Yeah. And, and so I think that those are very curious people also. They're extremely tolerant of other ideas, other religions. This idea that they disrespect women and you have to be a Muslim and you have to believe in their God. That's none of that's true. Yeah, that has not been my experience there.

[Brian Rose]

Yeah, no, it's correct. It's not what you've been told, you know? Yeah, the women run. The women, they got it. They got it made over there. You know, they got parking spaces in the front for women. And when I went to get my golden visa, there was a separate line for women. Like, they got to go to the front of the line. And everyone's tolerant. It's actually illegal there to not be tolerant. And, you know, I walk around, Grant, and the other day I noticed, wow, there's not a liquor store, there's not a strip club. There's no graffiti, there's no homeless people. I think I could get used to this, you know? And then I walk around, and I stay right by the palm. Jumeirah. And I'm like, if you don't. If this isn't inspiration, what the hell is? These people said, we're going to build something that's ever been built before, and they delivered on time. And it's like, so I'm always inspired when I'm there. Plus, the place is full of hustlers. And I always say it, whether you're the cabbie or the construction person or the. The guy who's becoming an influencer, everybody moved there because that's a better chance for their life. And they left their family behind so they could make more money and do better. And so. So the whole vibe as a hustler, I'm telling you, Grant, when I come back to London, I notice things like, wow, here's somebody walking slow down the street. What's wrong here? Because nobody walks slow in Abu Dhabi, right? I see people here that they don't even want to be there because they're just collecting a check. You don't see those people in Dubai. Everyone's there. And his Highness has this expression from Dubai. He said, in the morning when you wake up, whether you're a gazelle or a lion, you run. That's what he said.

[Grant Cardone]

Right?

[Brian Rose]

And that's. That's the philosophy. I love that. Right. And so you're surrounded.

[Grant Cardone]

You don't see. You don't see workers in the hotels on their phones, you know, texting, no, no, not allowed, bro. You don't want to go there and work. You're going to be exported from that country, and you will never go back into the country.

[Brian Rose]

Yeah. And people say, oh, look at the exploitation. It's like, no, someone chose to be there because they're making more money. And Getting better things than they could back in Sri Lanka with 30 million people all scrambling for the same whatever. So, yeah, yeah, I. I'm a fan. It's a nice mentality to be around when your western cities are getting you down. So I'll be headed there in a few weeks, maybe.

[Grant Cardone]

Maybe I'll. I'll. I'll fly and pick you up and we'll go down there together.

[Brian Rose]

I'd love to, man. I got to see the jet, the new jet. So you got four cabins on the new jet? Yeah.

[Grant Cardone]

It's a beast, man.

[Brian Rose]

And that's the addiction you can never get rid of.

[Grant Cardone]

That's the thing you don't want to get rid of.

[Brian Rose]

Right? That's the hardest thing to kick, I heard, is the jet.

[Grant Cardone]

Yeah, maybe I told you that.

[Brian Rose]

I think you told me that.

[Grant Cardone]

The hardest. The hardest addiction in the world to kick if it's an addiction, is private travel.

[Brian Rose]

Okay. And you upgraded recently. Are you going to stick with this one for a little while? You got the helicopters, too?

[Grant Cardone]

What happened? What happened was we. I bought a Gulfstream 650er about four years ago. This is from a Russian guy right before. Right before the Ukraine.

[Brian Rose]

Okay.

[Grant Cardone]

For Ukraine war.

[Brian Rose]

Okay.

[Grant Cardone]

And I saw it online. I worked a guy, probably for 15 months, bought the plane, paid 53, 54 million bucks for the plane, sent Ryan over to Switzerland. They had to move it to Switzerland. Ryan went and checked it out. FaceTime. He's like, yeah, it's good. Show me everything. Flew it into the United States, had to get it papered back in the United States. We did. And then April Fool's Day this year, I ran on Twitter, guys, I need to sell my 650.

[Brian Rose]

I saw that.

[Grant Cardone]

You got to insert this, okay? Whole long write up. Big long. Right. Hey, guys, I just, you know, I'm always a transparent, very authentic person. I've reached some financial situations in my life where I need to dump the plane in order to take care of these other obligations. I wanted to get ahead of the story so nobody says, blah, blah, blah. Real long write up, right at the end of it, April Fool's Day. I got three offers on the plane.

[Brian Rose]

Okay.

[Grant Cardone]

Okay. One was for Merc. Merc paid me more than I bought the plane for four years ago.

[Brian Rose]

Why? They wanted Cardone's jet?

[Grant Cardone]

No, they wanted a plane, dude. They were trying to close a plane this year.

[Brian Rose]

Wow.

[Grant Cardone]

You know, so, okay, so anyway, they bought mine. I didn't have a plane, so I got rid of it. And you don't want to be you know, you know once you have one, you want to, you want to have another one. And so I figured out how to buy this. Global Bombardier 7500 is bigger.

[Brian Rose]

It's bigger. You like it?

[Grant Cardone]

It is, it is a little longer.

[Brian Rose]

Okay. All right.

[Grant Cardone]

I got, I got, I got bitcoin on the tails, on the wings, on the winglets and bit. A big Bitcoin and cash flow are symbol on the belly of this thing.

[Brian Rose]

Okay. And you got the hell. All right, well, come pick me up. Last question. Grant, 10 years from now, 20, 35, we're going to talk. What are we going to be talking about? What do you, what, what will you be doing and what will you have done?

[Grant Cardone]

Yeah, the company will be public. Okay. We'll be a 50 billion dollar company 10 years from now. At least. 50 billion. I'll be the largest real estate bitcoin company in the world. I will definitely be an influence on Wall street even to the laws made there. We will have new products, we will have new mortgage products out that are, that are bitcoin and real estate based. If I could be a lead on that, I mean Fannie Mae and Freddie Mac will probably have bitcoin loans. That's a 12 trillion dollar 12 trillion, bro. I'm gonna be dealing, I'm gonna be dealing in trillions. I'll be getting, getting a piece of a trillion. Right?

[Brian Rose]

Right.

[Grant Cardone]

So my kids will be working the company with me. My wife will still be correct in my driving, I'll still be curious at my church doing courses and learning and hopefully I'm still big in the education business. We will probably will have sold 10x health system by then. I think that, that I end up flipping that company to one of the big health companies. And you and I are looking better, sounding better. We have more experience, more wisdom and hopefully we're still helping a lot of people.

[Brian Rose]

How long are you going to live for, Grant?

[Grant Cardone]

And we're driving the haters crazy, dude. We're still driving the haters crazy because they keep waiting for us to fail and we won't.

[Brian Rose]

Yeah, it is fun, isn't it? It's.

[Grant Cardone]

No, I don't know, dude. They're saying, they're saying that there's like a, like one out of two couple. One, one, one of the two people in the house who are going to live in their hundreds. There's some like 80 chance or something. I don't know how long I'll live. I, you know, I don't want to live if my body's not working. I don't want to live beyond the. The ability of my body. But who knows? Maybe we have a bunch of technology breakthroughs where knees and hips and hands and necks all continue to work.

[Brian Rose]

Well, they say we're getting close to that escape velocity year where you get to the point where then every year after that they can improve, you know, and you and I are close to that, you know, but if they get there, who knows, you could start be healthy at 100 and functional. I mean, you know, you're stronger and healthier than any other guy your age 50 years ago by far. So am I, you know?

[Grant Cardone]

Yeah, 100%.

[Brian Rose]

We're already there with just the education and some tech. Imagine where we'll be 20, 30 years from now. So, yeah. Grant Cardone, I think I've known you for eight years. You've been on the show probably eight times and just want to say thanks. Yeah, you're super inspirational and I wish more people knew you the way I knew you, you know, but of course, they never will.

[Grant Cardone]

Hey, I'm sorry, bro. I'm sorry that you have to defend me.

[Brian Rose]

I think a lot of people come to me and say, well, what's up with Grant? Because I guess they see us and see our interviews and they figure, I know you, and I do know you, and I'm like, grant is amazing. Haven't you ever watched that first show with him? He just drops into the worst parts about his life, his biggest failures. And that was our very first show. You dropped into that in like, minute eight. I was like, damn, this is real shit right here. And, you know, you've always been like that. You know, I get inspired by your books. When I ran for mayor and I was getting hate left and right, I used the things that you said. You know, criticism is a sign of success. I want more. If I don't know you, I can't do business with you. I was always repeating that stuff in my head. And so, yeah, man, it's been a pleasure.

[Grant Cardone]

Well, I always enjoy being with you, man.

[Brian Rose]

Well, it's good, man. I love seeing your success. I can't wait to see 10x more. And thank you for the 10x push today. I'm thinking about 250 million as we speak.

[Grant Cardone]

Let's go, man.

[Brian Rose]

There it is. Thank you, Grant Cardone, everybody. Follow this man. Keep an eye on him. No flies on him. Bless you. Take care, Grant.

[Grant Cardone]

Thank you, bro. Appreciate you.

[Brian Rose]

Bye bye. Hi, it's Brian Rose from London Real. You probably know that we've just recently been replatformed on YouTube after 25 months completely in the dark. The truth is, I really need your help. What I really need you to do is click on that subscribe button right now, like this video, and maybe even leave a comment or share the link with friends. We're really fighting against an algorithm that's tried to keep us quiet for so long, and the more subscribers we have, the more people watch our content, the better guests we can bring you, the better content, and we can continue transforming lives. We've been doing this for 14 years now. I want to do this for another 14 years, but I really need your help. So click on that subscribe button button like the video, leave a comment, share this. And we're going to continue to bring you more and more great content. Thank you.