London Real Podcast Summary
Episode: Zuby – "Wokeism Is Collapsing: Masculinity, Censorship & The New Global Awakening"
Host: Brian Rose
Guest: Zuby
Date: March 12, 2025
Episode Overview
Brian Rose sits down with rapper, author, and entrepreneur Zuby to discuss the decline of “wokeism,” the rise of censorship, cultural shifts around masculinity, and the larger awakening happening globally. Zuby, known for his unfiltered opinions and viral stunts, shares his take on cultural controversy, cancel culture, and personal empowerment. The conversation covers provocative topics like gender ideology, Black Lives Matter, and the lessons Zuby has learned from speaking his mind despite widespread pushback.
Key Discussion Points and Insights
1. Censorship and Deplatforming
- Main Point: Zuby opens with a strong critique of censorship, suggesting the desire to silence others comes from having something to hide.
- Quote: “The only people who want to censor and want to ban, want to deplatform people are those who are hiding something.” – Zuby [00:00]
- Insight: The discussion frames censorship as a tool wielded by those fearful of open debate and exposure.
2. Cultural Virality and Gender Ideology
- Brian's Reference: Brian introduces Zuby’s viral 2019 deadlift video, where he humorously identified as a woman to critique gender policies in sports.
- Quote: “You first hit my radar when I saw you doing a deadlift, identifying as a woman and thereby breaking the world record. What's a dude with a computer science degree from Oxford doing doing that for?” – Brian Rose [00:17]
- Zuby’s Response: Zuby reflects on how opinions that were taboo just a few years ago are becoming mainstream in 2025.
- Quote: “People across the world thought it was hilarious... Now in 2025, you can now say that it's goofy to have pronouns in your bio... Most people won't give you that much pushback.” – Zuby [00:29]
3. Critique of Social Movements: Black Lives Matter
- Brian’s Prompt: Brian bolds into controversy by raising Black Lives Matter.
- Quote: “Oh, boy, let's talk about Black Lives Matter.” – Brian Rose [00:54]
- Zuby’s Take: Zuby argues BLM was exploitative, using social tragedies for personal and organizational gain, similar in narrative mechanics to COVID-19 health messaging.
- Quote: “BLM was a scam. You are using tragedy to line your own pockets. It's all wrapped up under the idea of protecting other people and being empathetic.” – Zuby [00:57]
- Quote: “That's why it's effective... You don't want to go out and infect your friends, your family, your community. So just stay home.... That's the narrative.” – Zuby [00:57–01:21]
4. Cancel Culture and Speaking Out
- Fear of Cancellation: Brian notes the silence caused by fear of being “canceled.”
- Quote: “I guess most people didn't say something because they were worried about being, quote, unquote, canceled.” – Brian Rose [01:21]
- Zuby’s Justification: Zuby explains he simply voiced thoughts he knew others shared, refusing self-censorship.
- Quote: “I was just saying the things that I know other people were thinking, the things that I was thinking, and that was it.” – Zuby [01:26]
5. Vision for the Future
- Brian’s Final Question: Rose asks about Zuby's life in five years.
- Quote: “What's Zuby doing in five years from now?” – Brian Rose [01:33]
- Zuby’s Response: He plans to amplify current ventures—music, books, podcasts, interviews—to continue inspiring transformation on a larger scale.
- Quote: “Everything that I'm already doing bigger and better and on a larger scale... I'm going to have many more decades to make an impact on this world and encourage others to do the same. That's when we take the world and our species to a whole new level.” – Zuby [01:35]
Notable Quotes & Memorable Moments
- "The only people who want to censor and want to ban, want to deplatform people are those who are hiding something." – Zuby [00:00]
- “People across the world thought it was hilarious… It was not a popular position to speak out or even question some of this stuff… Now in 2025, you can now say that it's goofy…” – Zuby [00:29]
- "BLM was a scam. You are using tragedy to line your own pockets." – Zuby [00:57]
- “I was just saying the things that I know other people were thinking, the things that I was thinking, and that was it.” – Zuby [01:26]
- "Everything that I'm already doing bigger and better and on a larger scale... That's when we take the world and our species to a whole new level." – Zuby [01:35]
Timestamps for Key Segments
- 00:00 – Censorship and deplatforming
- 00:17 – Zuby’s viral identity stunt and critique of gender politics
- 00:54 – Black Lives Matter and its exploitation
- 01:21 – Fear of cancel culture and Zuby’s defiant candor
- 01:33 – Zuby’s future vision and enduring commitment to growth
Tone and Language
The tone throughout is direct, candid, and at times irreverent. Zuby speaks boldly, often critiquing prevailing narratives with humor and logic. Brian Rose steers the conversation toward big-picture cultural issues, encouraging Zuby to reflect and predict future changes.
Summary
This episode is a no-holds-barred exploration of controversial social issues—censorship, wokeism, and the power dynamics behind global movements. Zuby gives listeners an unapologetic look at his philosophy of speaking one’s mind, the pitfalls of silence, and the promise of a culture that values authenticity and personal growth.