The Marketing Drive

Short marketing message that you can use right now!

Agentic AI

Host: Chris Doelle | Production: Fresh Media Works

CORE PREMISE One actionable marketing idea per episode, delivered in commute-length format. Business owners today have tools their predecessors could not have imagined, and most are leaving the best ones on the table. Agentic AI is the single highest-value tool available to small business owners right now.

THE PIONEER ANALOGY - A historical audiobook about settling the Ohio Valley listed 26 sheets of paper as a prized inventory item - That detail reframes how casually modern business owners treat extraordinary tools - Paper, printers, and now AI all follow the same pattern: immense value, taken for granted

HOW MOST PEOPLE USE AI TODAY - ChatGPT is the name most people know, but it was not first in every category - Common uses: writing sales letters, drafting contracts, summarizing PDFs, generating images - Image AI leaders like MidJourney, DALL-E, and Ideogram came before ChatGPT added image generation - Deep research tools like Manus and DeepSeek led that category before ChatGPT caught up

WHAT AGENTIC AI IS - An AI that holds the overall goal in memory and determines the steps needed to reach it - It can execute multi-step tasks autonomously from a single high-level instruction - ChatGPT now has an agentic mode available on its standard Pro plan at roughly $20 per month

WHAT AGENTIC AI CAN DO FOR YOUR BUSINESS - Example: instruct it to find every plumber within 100 miles of Toledo, Ohio - Output: a complete spreadsheet with company name, address, phone, email, Facebook, and X profiles - That research and formatting task would take a human employee roughly one week - Agentic AI completes it in 5 to 10 minutes for $20 a month - It can also draft outbound emails and save them as drafts for your review before sending

THE ECONOMICS - Speed and cost work together: faster results, fraction of the labor cost - Not a replacement for employees; a force multiplier - Fresh Media Works has hired more people since adopting AI, not fewer - Each team member is now producing 10 to 20 times their previous output - AI handles the volume work; people handle the higher-level decisions and prompting

UPCOMING EVENT - FIRE presentation: Friday Inspire, Renew, and Excel - Chris will walk attendees through using agentic AI live - Free training through the Business Success Academy - To get the link, message Chris on social: search Chris Doelle, D-O-E-L-L-E

📞 Contact Phone: 713-269-4620 | Web: freshmediaworks.com