SHOW NOTES:

In this episode of the Building Brands podcast, Mark Kiran, founding president of Broadway Law Firm, discusses his journey in establishing a law firm focused on serving the Hispanic community. He shares insights on building a personal brand, the importance of educational content in legal marketing, and operational strategies for scaling a law firm effectively. Mark emphasizes the significance of understanding cultural nuances, providing exceptional customer service, and creating a robust training process through SOPs to enhance scalability.

Takeaways

Mark Kiran launched Broadway Law Firm to serve the underserved Hispanic community.
The firm focuses on hiring Spanish speakers and understanding cultural nuances.
Customer experience is crucial from the first point of contact.
Building a personal brand helps connect with a broader audience.
Educational content is key to effective legal marketing.
Lawyers should focus on solving client problems rather than self-promotion.
Creating content can be done efficiently with proper planning.
SOPs are essential for training and scaling a law firm.
The Hispanic market is segmented into first, second, and third generation.
Trust in legal services is often placed in individuals rather than brands.

How Cultural Understanding Built This Law Firm