SHOW NOTES:

In this episode of the Building Brands podcast, host discusses with Kate Kliebert, owner of Klebert Law, her journey into entrepreneurship, the challenges she faced, and the lessons learned in building her law practice. They explore the importance of client relationships, effective marketing strategies, and the significance of delegation in a service-based business. Kate shares valuable insights for aspiring entrepreneurs, emphasizing the need to embrace uniqueness in their approach to business.

Takeaways

Kate always wanted to work for herself and start her own business.
She shifted from litigation to proactive transactional work to better serve clients.
Starting small with low overhead was crucial for her business growth.
Identifying tasks to delegate helped her focus on what she enjoys.
Content marketing and blogging were key strategies for gaining clients.
Referrals are important, but staying top of mind is essential.
Specialized help in marketing improved her firm's outreach.
Delegating to a paralegal saved significant time in her practice.
Entrepreneurs should not be afraid to try new approaches.
It's okay if not everyone likes your business style.

The Hard Lessons of Going Solo in Law