Podcast
Lookers into Bookers, The Tourism Marketing Podcast
Hosted by Tourism Marketing Agency/Tourpreneur · EN
The Tourism Marketing Agency launches a new podcast that discusses key marketing advice and techniques based on Chris Torres' upcoming book, Lookers into Bookers: The Tourism Marketing Blueprint.
Each week, the hosts dive into actionable marketing strategies, practical tips, and real-world examples drawn from Chris’s extensive experience in helping tour operators boost their business growth.
Throughout this series, the hosts break down marketing concepts from Chris’s work, providing a clear roadmap for tour operators looking to enhance their marketing efforts and succeed in the competitive tourism industry. Each episode will be accompanied by blog posts and articles.
10episodes
Episodes
Newest firstAll episodes
Should You Own Your Website? Here’s Why It Matters for Tour Operators
Oct 2300:13:30Tap to summarizeFor tour operators, a website isn’t just a digital business card — it’s your shop window to the world. It’s where potential travellers discover your tours, engage with your brand, and make the decision to book.But here’s the big question: should you own your website, or rely on third-party platforms like Wix, Squarespace, or FareHarbor?In this episode, we’ll explore why owning your website is more than just a technical choice — it’s a strategic decisionthat impacts visibility, flexibility, and long-term growth.
Transcribe →Try Harder: The Real Reason Your Marketing Isn’t Working
Oct 1600:05:52Tap to summarizeIn the world of tourism marketing, there’s no shortage of excuses.“We don’t have time.”“We don’t have the budget.”“We’re too busy running the business.”But here’s a truth that’s uncomfortable for many tour operators: the single biggest difference between those who succeed and those who don’t… is effort.In this episode, we’re getting real. It’s not about tools or trends or tips — it’s about the mindset needed to actually grow your business. Because often, the problem isn’t resources. It’s resolve.Let’s talk about why trying harder — and making the decision to truly commit — is the first, most essential step to unlocking the results you’ve been chasing.
Transcribe →Why Tour Operators Should Write and Self-Publish a Book to Boost Their Brand
Oct 900:07:59Tap to summarizeIn today’s competitive travel industry, offering amazing tours isn’t always enough to stand out. Tour operators are competing not just for bookings, but for trust and attention.One powerful way to elevate a brand and position yourself as an authority is by writing and self-publishing a book. Whether it’s a guide to your destination, a behind-the-scenes look at the travel industry, or the personal story behind your business, a book can transform the way travellers see your brand.In this episode, we’ll explore why self-publishing a book can be a game-changer for tour operators — from establishing credibility and growing an audience to driving bookings and building long-term brand value.
Transcribe →The Do’s and Don’ts of Designing Your Tourism Brand Logo
Oct 200:09:02Tap to summarizeIn the tourism industry, where competition is fierce and travellers are spoilt for choice, your logo isn’t just a design — it’s the face of your business. It’s often the first thing potential customers notice and the lasting impression they’ll take away.But here’s the challenge: creating a logo that looks good isn’t enough. It needs to capture the essence of your brand, resonate with your audience, and stand the test of time.In this episode, we’ll explore the do’s and don’ts of designing a powerful tourism brand logo. From colour choices and typography to timeless design principles, these strategies will help you build a visual identity that inspires trust, recognition, and bookings.
Transcribe →Unlocking Creativity: How Tour Operators Can Overcome Creative Block and Generate Content Ideas
Sep 2500:09:03Tap to summarizeCreating content can feel overwhelming when running a tour business. There are social media posts to plan, blog articles to write, emails to send — all while managing bookings, customers, and day-to-day operations.And sometimes, the hardest part isn’t the writing itself… it’s finding ideas worth sharing.In this episode, we’ll explore practical strategies to overcome creative block, tap into storytelling opportunities, and generate fresh content ideas that connect with your audience — without feeling stuck staring at a blank screen.
Transcribe →How Tour Operators Can Market Corporate Experiences
Sep 1800:09:24Tap to summarizeIn today’s business landscape, companies are investing more than ever in corporate experiences — from incentive travel and retreats to team-building activities and executive getaways.For tour operators, this growing demand represents a significant opportunity. Businesses are searching for partners who can deliver unique, customised experiences that strengthen company culture, boost employee engagement, and leave lasting memories.In this episode, we’ll explore practical strategies tour operators can use to market corporate experiences effectively, attract high-value clients, and position themselves as trusted partners for business travel and events.
Transcribe →How AI Can Help Tour Operators Elevate Their Digital Marketing
Sep 1100:14:27Tap to summarizeIn today’s fast-changing tourism industry, digital marketing has become the driving force behind attracting new travellers, building loyalty, and growing a successful tour business.But for many operators — especially small to medium-sized businesses — keeping up with trends, creating engaging content, and reaching the right audience can feel overwhelming.This is where Artificial Intelligence is starting to change the game.AI is transforming how tour operators approach digital marketing — making campaigns smarter, more efficient, and personalised than ever before.In this episode, we’ll explore how AI tools can help tour operators elevate their marketing, improve customer engagement, and grow bookings — without adding extra strain on time or resources.
Transcribe →Marketing is Not a Cost: The Biggest Mistake Tour Operators Make
Sep 400:09:34Tap to summarizeelcome to today’s episode, where we’re diving into one of the biggest mistakes tour operators make — and why it could be costing them bookings, visibility, and long-term growth.In the world of tourism, there’s a persistent myth that holds many businesses back: the belief that marketing is a cost — an expense to minimise whenever possible.But here’s the truth: marketing isn’t a cost at all. Marketing is an investment. It’s the fuel that drives growth, builds trust, and ensures your tours don’t get lost in an overcrowded market.By the end of this episode, you’ll understand why viewing marketing through the wrong lens can limit your potential, and what to do instead.
Transcribe →Marketing to Multigenerational Families – Strategies to Attract Every Age Group
Aug 2700:16:02Tap to summarizeIn this episode, we explore how to successfully market your tourism business to multigenerational families—a growing and often overlooked travel segment that includes everyone from toddlers to grandparents.Based on insights from Marketing to Multigenerational Families: Tips and Trends by Chris Torres, we break down how to meet the diverse needs of these groups with flexible packages, custom itineraries, and shared experiences that everyone can enjoy. You’ll also learn how to engage multiple decision-makers, use inclusive family-friendly imagery, and create offers that appeal to different age groups—all while keeping comfort, safety, and convenience at the forefront.🎧 If you want to reach larger family groups, boost bookings, and deliver unforgettable group experiences, this episode gives you the tools and trends to make it happen.
Transcribe →Bleisure Travel – How to Attract the New Wave of Hybrid Travellers
Aug 2000:08:42Tap to summarizeIn this episode, we dive into the rising trend of bleisure travel—where business meets leisure—and explore how tourism businesses can tap into this lucrative and growing segment.We break down what bleisure travellers are really looking for, from business-friendly amenities and flexible scheduling to relaxing, stress-busting experiences that help them make the most of their trip. You’ll learn how to tailor your offerings, create targeted campaigns, and make smart use of off-peak windows to capture more bookings. We also touch on how to build loyalty with this audience so they keep coming back—whether for work or play.🎧 If you’re ready to adapt to the new ways people travel, this episode will show you how to position your business to meet the needs of this blended traveller.
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