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What does your reputation say about your business? In this episode, the Lords sit down with review industry expert Stuart Faught to break down what reputation really means in lending, operations, and growth. Whether you’re trying to build trust with sellers, brokers, lenders—or your own team—this is the real talk behind what shapes credibility and how to own your story.

📌 Timestamps:
00:00 - Intro: Why Reputation Is the Real Currency
02:10 - Meet Stuart Faught: Online Reputation Pros
05:45 - Why Reputation Matters in Lending and M&A
09:30 - The Review Gap: Real Experience vs. Online Perception
13:05 - Using Reputation to Build Leverage in Deals
17:20 - Common Mistakes Business Owners Make with Reviews
22:40 - Tactical Tools for Reputation Management
27:15 - Reputation Timing: When to Ask for Reviews
32:00 - Reputation as an Ongoing Strategy, Not a Fix
35:45 - Final Takeaways from Stuart and the Lords
39:10 - Closing Thoughts and What’s Next

Questions or feedback? We'd love to hear from you.