In this episode of the Love Selling Hate Sales podcast, Joshua is joined by Esben Friis-Jensen, Co-Founder and Chief Growth Officer at Userflow. He shares his insights on product-led growth slowly becoming a staple in the Software as a Service (SaaS) space. While there is still much to improve on in the use of data for sales improvement product-wise, Esben considers product-led growth as a catalyst for B2B SaaS. The thing is, we're already seeing these changes today, but we also need to know where to look. HIGHLIGHTS ESBEN: THE CURRENT GAP IN SALES AND PRODUCT ANALYTICS "Data has always been there for product people. But even for them, often it's not very well done. But sales and marketing are data-driven in the sense of classic sales and marketing metrics but they're not data-driven when it comes to how customers are using the product or what is it they do inside the product and adjust accordingly." ESBEN: THE NEED FOR A B2B CRM FOR SAAS "Today, with Salesforce and Hubspot, the...