A (3:28)
Good evening everyone. I first want to thank Ken for this very kind introduction and I hope I'll be able to do justice to that. I want to also thank Dr. Laura Mann for agreeing to be a discussant and thanks to all colleagues in LSE International development who made this event happen. I'm going to speak on technology for the public interest and as Ken mentioned, I'm going to be comparing two sectors which are not usually compared, AI and pharmaceuticals. So. All right. Okay. So my presentation will first begin with brief explanation of winner takes all markets, which is sort of a kind of term. Winner takes all is used actually in economic theory for certain kinds of markets. So I'll explain what they are and why it matters. I'll next move on to looking at pharmaceuticals and artificial intelligence, both the similarities and the differences to show how these industries create and maintain advantages. I'll then move on to talk about how pharmaceutical companies mimic winner take advantage. Most models, how do they create those dominant positions and how do they maintain it? And then I'll move on to implications. So what that means really? Oh, okay. So winner takes all explained. So a winner takes all market is where you have markets where best performers disproportionately capture large rewards and market share and leave the competitors with minimal returns despite similar efforts and investments. Winatic all markets have certain specific characteristics. They have network effects. So your value increases exponentially with more users, creating competitive advantages that compound over time and lock out other competitors. Think about platforms, for instance, social media platforms. Easy example. There's economies of scale, so there's large fixed costs that create barriers for entry while marginal costs decrease. Right. And this enables actually dominant players to offer better prices and services. And there's always a first mover advantage where speed matters. So in 2012, for instance, Mark Zuckerberg sent out an email to his team saying, oh, Instagram is attracting users with a very simple feature. It applies for mobile phones. So we immediately need to launch Facebook's own mobile phone app. So who gets to the market first and how they get to the market really matters. So it's either the market. So in winner takes on markets, it's either the market structure itself that alters because of technological advantages, because they amplify these advantages and turn them into dominant market positions. Positions for. For. For some companies, or there are other factors that make it happen. Now. So how does the winner takes all Dynamic look in AI. So what it does is that you have research intelligence which sets the foundation. Then you see, okay, here what I'm doing is I need. Yeah, so as opposed to the old platforms, older platforms, I'm looking at how lock in forces work in the context of AI using hardware ecosystems, software ecosystems and then a lot of investment and incentives which directs all the R and D investment towards scalable AI approaches today. Right? So you have research and talent which sets the foundation. Then you have data modes where you have proprietary data advantages, then you have infrastructure investments which are pretty huge into platforms and ecosystems. And then you have ecosystem adoption. Once you have the ecosystem adoption, you have more users using this ecosystem. And that automatically creates a self reinforcing virtuous cycle which feeds off on the advantages for the company that creates that first. So a good example is Nvidia. Right? Okay, so what happens here is you see actually a hardware foundation, which is the basic layer, you have the moat, which is the software foundation. You have then the network effects and then you have the data flywheel. So you have a virtual cycle where more AI developers drive chip demand, you generate R and D revenue for better performance, and then you actually continue the advantage of the company that created that. Now this is what actually very simplistically put, but actually my presentation today is based on a paper, it's available online, hopefully next week, but here I'm summarizing the AI analysis from the paper. So very simplistically put, you have, this is what defines the kind of AI oligopoly that we see today. So you have cloud giants, you have foundation model leaders, and you have hardware and infrastructure providers. But you see some firms or just one firm which then emerges to become the undisputed leader. And you see a sufficient lag, both innovation and user wise and also in terms of market advantages for the remaining ones. Right? So now in here I'm comparing this, I'm using that as a background in this presentation today to look at what's happening in pharmaceuticals. Now when you compare the two industries, AI and pharmaceuticals, you see on the left side there are some specific aspects that define actually when I take small markets, right? So in the case of AI, you have a core asset, which is your ecosystem, you have network effects which are very strong, okay. And you have barriers to entry, which is data computation, scale, also R and D investments. And then you have, in the pharmaceutical sector, none of these are met. So if you take for instance the core asset, you don't have an ecosystem, you'd normally have a Patent on a molecule or a therapy. If you look at network effects, they're weak to moderate. Okay, so there's no real advantage for, you know, a drug doesn't become more effective the more people that use it. A drug's efficacy remains the same. Right, okay. And then the barriers to entry are not data and computation skill, but they are regulatory approval in clinical trials. Then there's marginal cost for application in a winner takes all market normally is near zero. In the case of pharmaceutical markets, it's, you have high scale economies, so the more you produce, the cheaper it gets. So diminishing returns. Sorry, diminishing, diminishing costs of manufacturing, then the IP strategy is the same. The regulatory environment is also not the same because in the case of AI, it's nascent and evolving and pharmaceuticals, it's mature and stringent. So what exactly explains what's happening? Right, okay, so that's what the paper looks at. Why do these two sectors, which are so different, end up behaving similarly? So the reason why they behave similarly is that in the case of pharmaceuticals, the network effect doesn't exist. But firms create an ecosystem lock in effect, which is similar to that of AI to create a winner takes all effects. The barriers to entry are not a software stack or hardware performance or scale of R and D. But there are the regulatory hurdles, the manufacturing complexity and patent tickets. The primary defense mechanism in the case of AI is technological modes. So it's constant innovation to make your own hardware obsolete. But in the case of pharmaceutical, it's device modes, patent modes, therapy modes, data modes. So it becomes extremely complicated. And so now how does dominance work in AI? You create a new market and it becomes, and you want to become its indispensable foundation. That's how you capture all the economic rewards and the profits. In the case of pharma, you just dominate a market and you defend it. You do not do more. Right. And the key vulnerability is of course architectural shift. So in theory at least an AI market is more competitive. The pharmaceutical market is non competitive even in that theory. Right. So here, this is a slide that looks at strategic lock in approaches. So here basically I'm just explaining how you use actually high entry barriers and you use actually specific lock in effects from patients to patient, ecosystems and other means to create the kind of, same kind of sticky ecosystem that you see in the case of artificial intelligence. Right? And both ecosystems, firms are constantly in a struggle in both AI and in pharmaceuticals, to create ecosystems that become more valuable than the core product itself, because that's the Only way you're going to create powerful value retention mechanisms. Now I'm going to look in the rest of my presentation how pharmaceutical firms actually do it. Right. So because in the pharma sector, first generation, I'm going to look at insulin and small molecules to show you how pharmaceutical firms engineer dominance. My first case is, okay, in the paper, I look at a series of cases to look at these different generations, right? So my first case is diabetes and insulin. So today, if you take global diabetes distribution by region, this is how it looks. There's 600 million diabetic patients globally, roughly 240 million undiagnosed. So close to a billion actually, if you take them into account, diabetes already cost at least US$1 trillion in health care over the last 17 years as healthcare expenditure globally. And a person is dying from lack of insulin globally every five seconds. But so now how did. Actually there are three firms that engineered market dominance in the case of insulin. They started in the late 1990s when we switched from human insulin to analog insulin. The three firms are Novo Nordisk, Eli Lilly and Sanofi. And they actually lock stepped their pricing mechanism from July 1996 to 2016, in the way that is shown in the chart. They did the same thing with the devices. This is how the prices went up practically with the devices. Okay, now this is actually even incomplete. If you take that slide and construct it until 2025, you have continuous innovation in the device area, which is then actually combined with the product. So these three players, they practically captured about 97% of the global diabetes market for about 20 years. They then coordinated dominance with devices from then until now. And how did the winner takes all effect come to be true in this case? So they used the patent mode. So the original patent was expiring sometime in 2016. But if you see here, what happened is that there are patents which were taken by each of these companies that extend actually protection until 2031. Then they also use the device and different kinds of patents around actually the device. So there's for instance, the second table here has three examples. There is a drive sleeve and spring mechanism for dose delivery. End of dose, click is patented. Acoustic sensor for automatic dose is patented. So this is how they actually have extended the patent monopoly from 2016 until about 2040 for those three products. Now there's one slide missing here. Unless it's in a different place. Yeah, here. So what that means for competition. So today, actually in the last few years, the insulin market has changed. There are a couple of new companies that have come in. There's companies that have introduced biogenerics for analog insulin. So that has made the market structure slightly more equitable. And the three large companies have lost a little bit more of their market dominance. They own still about 90% of the global market, not 97. And there's price competition, but not as much as expected. And this is still not going to even out for quite a while because of all the other patterns we saw. Now I'm going to look at a different kind of product, which is monoclonal antibodies, and I'm going to look at how pharmaceutical pharma engineer dominance here. Humira. Humira is actually a drug for arthritis. It's a prescription drug. And in the case of Humira, for instance, you have a bottom layer which is the original patent, which also expired in 2016. You have formulations, which is basically how you formulate the drug concentration buffer stabilizers that go on until 2028. You have method of use patents, which is basically what we did in the case of Humira is they took separate patents for each of the diseases. So they took Crohn's disease, psoriasis, etc, etc, for so many diseases to create patent tickets. And then there are basically patents on injector mechanics, design and user experience. This extends the patents on Humira from 2016 to something like 2036. So 20 years of additional dominance. Now, Humira then became the industry standard because after Humira managed to do that, you see a lot of the drug companies do that for all sorts of small molecules. So here you see Keytruda from Merck for oncology. You see the same thing for different kinds of cancer. Actually, this list can go on and on. In the paper there's a very long list, but I've decided to make it shorter for the 40 minutes that Ken has allotted me. So semaglutide follows a similar path. Right? Semaglutide is another small molecule where right now actually a couple of patents should be going off patent in several countries. It should achieve a generic status, but it's not going to entirely achieve a generic status because you have actually formulation and stabilization patents, you have device delivery patents, you have method of use patents. So that's going to extend the semaglutide monopoly globally to at least 2035, if not more, even though it goes off patent in a number of countries. And that will limit actually the availability and accessibility of those drugs to people who really need them. Now, in the case of monoclonal antibodies, this is a table that shows who invested in the production of. Hold on, I have a problem with my slides. These are not in the right order, so I'll just go on Anyway. So in the case of monoclonal antibodies, you have development timeline, and this slide shows that. So what has happened in the case of monoclonal antibodies is that you had enormous amount of public research investment into creating these products, right? So, and that public investment came here in the UK and it happened in the US and after that you had privatization and patenting, and then you had several early failures. The blockbuster success came much later, actually, when you compare it to the initial discovery of monoclonal antibodies. This is a table that shows you the public versus private monoclonal antibodies investment. So you see, for instance, that in the public sector you had much less investment, but it was actually foundational. Without that kind of foundational investment, you would not have had actually the discovery for product development. And on top of that, the private sector invested a substantive amount. And there is obviously a huge disparity between the public sector investment and private sector investments into this drug, into these kinds of drugs, which I'll come back to in a minute. Now, next generation of drugs are personalized therapies or treatments. Here I'm going to at cart, which is a T cell therapy for cancer treatment. Now what happened in the case of CART is that you have actually the public sector, which again set the foundation. So you had the National Institute of Health in the US which provided the seed funding for the therapy. You had early work on synthetic T cell receptors in the 1990s. You also had early stage clinical trials, which, which was done by the public sector. Then you had private sector commercialization with biotech startups and big pharma acquisition. Right? Now, when compared to public sector, here again the investment is massive in the context of the private sector. If you compare that once again here you see that the public sector played a key role, but the private sector is the one that invested tens of billions of dollars for development acquisition. The CARD strategy is very interesting. When the firms invested the money for product development, they actually moved the dominance game one step forward. So what you see is, you see the core foundation, you see the intelligence layering, you see manufacturing and logistics that are very important, which are already important in the case of monoclonal antibodies. But here you see something additional. You see the clinical ecosystem. So without the data, the clinical data, you're not going to be able to replicate it. So unlike small molecules, card dominance is built on operational excellence and clinical integration. So it creates even more durable modes in the pharmaceutical sector than the ones that we had in the other generations. And the last generation that I actually use in the paper to confer is pharmaceutical platforms. And here a very interesting case study is MRNA. So during COVID 19 we saw certain key differences in the MRNA investments than what we saw for cart, then what we see for CRISPR, then what we saw for monoclonal antibodies, and something else before that. The big difference is that the private sector actually played an important role, but the public sector played a massively important role. So the speed and scale of investment came from operation warp speed in the US and advanced purchase agreements, which guaranteed market demand for these vaccines. And parallel manufacturing was developed as clinical trials were taking place. So we really had speedy entry of vaccines in the market. So the whole manufacturing process was dearest by public sector advanced purchase commitments. And the MRNA platform technology, which was lying on the shelves for decades, was made mature. Now, in this case, what happened was that the financial scale of public sector investment was, if you take the whole of the COVID 19 vaccine development was up almost $12.5 billion right now. This is very, very different when you compare it to cart, when you compare it to CRISPR monoclonal antibodies. And the kind of investment is also important. It's not just the amount of investment. In the case of MRNA vaccines, the investment didn't go into early stage discovery, it went into all the different stages until product development. And this made it very different. Right now, what you have now in MRNA vaccines is also a similar kind of vaccine dominance. So if you really go into the different firms that control the patents and what they control and how they control it, you see actually that you have a core foundation on the MRNA sequences. But the lipid nanoparticles delivery and the next generation LNPs, they become very important. Of course, manufacturing and logistics is very important, and the clinical ecosystem is also very important. But the big difference is, and it actually came out in a paper that Ken produced, published recently with some colleagues, is that in the case of the COVID 19 vaccine, you see increased collaboration, something that you don't see in the case of other previous discoveries. And that increased collaboration comes from the fact that there was public R and D smash throughout the spectrum instead of just in the beginning. So why do we observe this? There are a couple of reasons why we might be observing this, and I'm going to just sort of like go over them very quickly. The first reason is, of course, the model of innovation has changed. So there's been declining public sector RD over the last 30 years globally. And in the paper I compare US, UK and Germany as three countries with significant public sector R and D investments. Here is the German public sector r&d vs private sector private R and D. Okay. And you see a decline actually from 1.2% to 0.8% of GDP over the timeline. But here I compare USA to Germany. USA is the blue line. And. And you see that that's been a much more radical decrease. Right. Okay. And that has fallen down substantially. Now UK started out much lower. The public sector investment into R and D was around 0.65% in the 1990s and it's gone down to 0.35% by the end of the 2010s. Right. So now one thing that of course I'm comparing public R and D as a whole here, what I should be doing is comparing just pharmaceutical sector R and D. So that's in the works. I'm trying to get it done, but it's not so easy because I need to compile data from National Institute of Health, National Science Foundation, Defense and so on. And then we need to see it over time. But hopefully I'll be able to do that in the paper because this is an important point. Another thing is, of course I should also be looking at absolute R and D investments because one can always argue that we are now in technological domains where end stage development is very, very expensive. So it's not enough to compare it and that could skew the scale. So that's also something I should be doing. There are two other factors that explain. One is geopolitical dominance. Dominance. So what has happened over the last 20 years especially is that some companies have become very dominant players in key sectors and economic growth of countries depends on that. And economic superiority of countries depends on that. And because of that there is actually a tendency to protect those gains. Like for instance, during COVID 19, we saw that Biontech or Moderna didn't want to license their technologies. And that was something that nobody contested and the governments of these countries more or less supported it. The other factor is regulatory capture. So pharmaceutical firms are able to capture the law. Because the discussion in pharmaceutical, pharmaceutical industries has always been innovation and R and D versus access. And access is seen as a distributional issue. It's not seen as an issue which needs to be counted in when we construct innovation and R and D models. And that division continues until today. And that regulatory capture between firms that innovate and they lobby for intellectual property and other gains is actually significant. Now what that does it creates actually incentives for mimicking winner takes off effects in the pharmaceutical sector. And to an extent it might also be happening in the AI sector, which we won't know until and unless we break it down into each of these subsectors and look at it. What that also does is that it actually challenges economic thinking on the topic because ideally in a winner takes all market, the advantage is that you will have continuous innovation as a necessity because firms will continuously creatively destruct each other. Right? So you need to see performance based market leadership and you need to see rapid adaptation with competitive outcomes. But in reality you don't see that. You already don't see that in the case of AI because you see consolidation around a few hyperscalers. You see some niche opportunities, but you see a lot of market exclusivity in the pharmaceutical sector. You even see more, greater problems because you see artificial monopolies with little or no technological breakthroughs for large parts. You see privatization of public research in most cases and intellectual property going to private firms when public sector research was the main precursor of those innovations. And you see very strong frictions between innovation and access. And you see a low understanding of the dynamics of industry and policy, see discussions. So in general, we put radical innovation now in the hands of the private sector, both because we rely on these companies and both because we've had declining private public sector R and D. Now you see what does this do? This can create a value of debt for foundational ideas. So in the next 20 years we might not have a new technology to develop because public sector didn't support it and there's nothing to uptake. You can also see a tendency to view innovation as profits and to always specialize in incremental innovation. LLMs as the sole part to AI, for instance, is what we see today. It's dangerous, right, because it might become the only AI paradigm that we have. Then you see barriers to entry and a lack of open science because firms don't want to share. And you see stuff with competition. And I think I need to end. So some final thoughts. We need a more nuanced debate that explores the gap between.