Mastering Lubricant Sales and Marketing with Steve Knapp | Lubrication Experts Podcast In this episode of Lubrication Experts, our host welcomes back Steve Knapp, co-founder of Plan Grow Do, to delve into essential sales and marketing strategies in the lubricants industry. They discuss the importance of conveying value, navigating the sales funnel versus pipeline models, and the significance of social media content in the modern buyer's journey. With insights from the UKLA Buyer Revolution Survey and effective use of LinkedIn, Steve shares actionable tips to improve sales processes, personalize customer engagement, and enhance marketing efforts. Tune in for a stimulating debate and valuable takeaways to boost your sales and marketing prowess in the lubricants sector. 00:00 Introduction and Guest Welcome 00:18 The Importance of Sales and Marketing in the Lubricants Industry 01:15 Debate Style Discussion and Sales Funnel Concept 11:19 Understanding the Buyer's Perspective 14:00 Key I...