Is your product launch failing — even with great reviews, PPC, and a killer offer? It’s not you. It’s Amazon’s AI. Lunch with Norm Newsletter - https://lwn.news

In this episode, we expose how Amazon’s new AI-driven search model is silently burying new product listings. Launch Lab founder Colin Raja reveals why your listings might be invisible, and what data-driven strategies are working right now. Whether you're prepping your first launch or fixing a failed one, this episode will change how you launch forever.

🔍 What you'll learn:

- Why Amazon’s EQR + NLP changes killed old launch tactics

- How backend data can destroy your ranking (even if the product is great)

- Real strategies from 150+ successful launches

- Why your PPC might be failing — and how to fix it

- Launch phases & persona targeting that actually work in 2025

This episode is sponsored by:

Sellerboard - https://sellerboard.com/

Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa

Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0

Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/

Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL

Timestamps

00:00 – Think Launching on Amazon Is Easy? Think Again

02:40 – Why Data-Driven Launches Beat Hacks Every Time

05:56 – The Anatomy of a Failing Product (Case Breakdown)

09:06 – How Crappy Listings Get Updated Without You Knowing

11:59 – Why Great Products Still Fail to Rank

14:40 – Amazon’s AI Algorithm Explained (EQR + NLP Models)

17:37 – The Secret to Beating Amazon Support: Ask THIS

20:41 – Image Strategy: Value Buyers vs. Pro Buyers

24:12 – Boosting Conversions by Targeting Buyer Personas

26:50 – Success Leaves Clues: Colin’s Launch Formula

29:59 – Forget Product Launches. Launch Keywords Instead

33:38 – How Amazon Search Mirrors Google’s AI Changes

38:06 – Should You Ever Pause Your PPC Campaigns?

41:09 – How to Cut PPC Without Killing Your Ranking

44:15 – Amazon’s Hidden Flat File & Browse Node Secrets

46:57 – Why Flat Files Break Listings (And How to Fix Them)

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This episode is brought to you by Flat World Network:

Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.

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Amazon’s AI Is Hiding Your Listings | Colin Raja

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