After 5 years, 670 episodes, thousands of guests, and millions of minutes watched, this is the final episode of the Lunch With Norm podcast. In this special send-off, Norm Farrar (“The Beard Guy”) and producer/co-host Kelsey Farrar reflect on the journey, the community, the guests, and the insane memories that made this show one of the most trusted voices in Amazon FBA and e-commerce. This episode is packed with unscripted moments, surprise guest appearances, behind-the-scenes stories, and emotional thank-yous from the people who helped shape the show. If you’ve ever watched, listened, commented, or learned something from Lunch With Norm, this one’s for you.

What’s Inside This Final Episode:

- The story behind ending the podcast (and what happens next)

- Surprise appearances from fan-favorite guests

- Norm and Kelsey share their biggest lessons from 5 years of content

- How the community shaped the show into something unique

- The real challenges and funny disasters behind running 670 episodes

- The future of the Lunch With Norm brand, newsletter, and short-form content

Why Norm’s next chapter will focus heavily on press releases, AI indexing, GEO, E-E-A-T, and brand authority Emotional goodbyes, unforgettable memories… and some classic Norm bloopers

What Happens After This Episode:

✓ The YouTube channel stays active

✓ The newsletter continues weekly

✓ Short-form videos, industry updates, and behind-the-scenes content will still roll out

✓ Marketing Misfits with Kevin King continues

✓ DragonFish (PR + GEO indexing + email deliverability) is now Norm’s core focus

If you’ve ever gained value from the show… Hit Like, drop a comment, and let Norm and Kelsey know what the podcast meant to you. Your support is the reason this show lasted half a decade.

Chapters

00:00 Introduction

02:05 Reflecting on Past Episodes and Achievements

03:36 First Guest: Marcia Reece

08:05 Second Guest: Kevin King

16:07 Future Plans and Projects

20:29 Third Guest: Colin Campbell

33:00 Introducing Simon: The Origin of the 'Beardo'

33:41 Five Years of Podcasts

40:06 Howard's Reflections

46:18 Norm's Advice for Future Entrepreneurs

49:22 Steve Wiideman: A Reliable Guest and Friend