In this episode of Lunch With Norm, conversion strategist Matt Kostan shares how a single main image change led to a $19,000 revenue boost — and why most Amazon sellers are leaving money on the table by treating their images like an afterthought.

Our guest is a serial entrepreneur, speaker and brand creator. He’s created multiple 7 figure brands and launched 8 successful Kickstarter projects all based on the power of shopper feedback. His work has been featured in Forbes, Business Insider and Entrepreneur.

Matt breaks down:

- His 5-step formula for creating high-converting Amazon images

- The psychology behind scroll-stopping thumbnails

- A/B testing tools like ProductPinion and PickFu

- Why copywriters and designers need to work together

- Common listing mistakes sellers make in 2025

Timestamps

00:00 – How AI Is Transforming Amazon Ads in 2025

02:49 – Why ProductPinion Is a Game-Changer for Listing Optimization

05:47 –  Main Image Testing

09:58 – The Free Image Check Tool Every Seller Should Use

13:10 – What Makes Shoppers Click

17:29 – How GenSpark Is Fueling AI-Driven Content

20:17 – What 19pine.ai Can Do for Amazon Sellers Right Now

23:02 – Next Level Pixeling App

29:23 – Emailing US vs EU

32:09 – Where AI Tools Are Headed

35:11 – What Airlines Can Teach Us About Amazon Marketing

38:17 – Predicting the Future of Online Shopping & Conversion

40:46 – Dorian’s New App That Could Replace Your Tool Stack

44:50 – The Best Tool for Winning Amazon Images

47:41 – How to Connect with Matt + Free Resources

How to build trust and conversions through subtle design changes If you're selling on Amazon and want to increase conversions without increasing ad spend, this episode is a must-watch.

👉 Perfect for Amazon sellers, DTC brands, and listing optimization agencies.

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This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.

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