Your shop isn’t struggling because you’re too expensive.
It might be struggling because you’re still pricing like you’re afraid.

In this episode of the Machine Shop Growth Podcast, Mike Fritz breaks down one of the most dangerous habits in manufacturing:

USING PRICE AS YOUR MAIN SALES STRATEGY.

A lot of shops think lowering prices wins more work.
But in reality, it often wins the wrong work.

Mike shares why shops without a niche are forced to compete on price, how underpriced jobs quietly destroy your margins, and why “cheap work” can end up being the most expensive work you ever take on.

Inside this episode, you’ll learn:

Why a shop without a niche is always left arguing on price
How bad pricing creates chaos, burnout, and cash flow pressure
Why quality and delivery matter more than being the cheapest
How to find your differentiator and attract better-fit customers
Why profitable growth starts with disciplined quoting

And here’s the twist:

One of Mike’s shops increased the price on a part by nearly 80%…
and got the PO back almost immediately.

That moment says a lot about what customers are really buying.

If your shop is constantly busy but still feels squeezed, this episode will help you rethink pricing, quoting, and what it really takes to grow.

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Sales & Marketing — 1st & 3rd Tuesdays
Operations & Engineering — 2nd & 4th Tuesdays
Bonus joint episodes on 5th Tuesdays

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