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American Express (0:00)
You made it through all the starts and stops of your tech business. And when you're with AMEX Business Platinum, you can count on a network of benefits to keep going, including access to over $1,000 in business and travel value annually. And thanks to five times Membership Rewards points on flights and prepaid hotels booked on amextravel.com, you and your plugged in engineers can get rewarded for working in the cloud. That's the powerful backing of American Express. Terms apply. Learn more@americanexpress.com AmExBusiness what's your boldest, truly ambitious life goal? Everyone has one, and everyone deserves a way to get there. That's why State street offers a wide variety of ETFs to give all investors access to the market and the chance to reach their goals. Like with DIA, where you get 30 US blue chip stocks in a single trade wherever you're heading, getting there starts here with State Street.
State Street (0:49)
Before investing, consider the fund's investment objectives, risks, charges and expenses. Visit SSGA.com for prospectus containing this and other information. Read it carefully. DIA is subject to risks similar to those of stocks. All ETFs are subject to risk, including.
Jim Cramer (0:59)
Possible loss of principal allocation.
State Street (1:00)
Alps Distributors, Inc. Distributor.
Jim Cramer (1:03)
My mission is simple to make you money. I'm here to level the playing field for all investors. There's always a bull market somewhere, and I promise to help you find it. Mad Money starts now. Hey, I'm Kramer. Welcome to Mad Money. Welcome to Kramerica. Other people are my friends. I'm just trying to make a little money. My job is not just entertain, but to put it all in context. So call me at 1-800-743-CNBC or tweet me at Jim Cramer. I am constantly on this show telling you that discipline always trumps conviction. I tell it to you over and over and over again. In other words, no matter how much you may love a stock, no matter how enthralled you are with the underlying story, if the rules say sell, sell, sell, you sell it. One thing I've learned from my investing career no matter how much you might believe in something, you violate the rules of the road at your own peril. That's why we obey them religiously with the Channel Trust, and they become our core guide for the CNBC Investing Club, which I want you to be in. But where the heck do these rules come from? It's not like they were handed down from on high and carved into stone tablets. Hey, they're not the Lost Five Commanders for the history of the world Part one. They're not like the laws of physics. You can't just deduce them from observing the way markets works. That you can, you can do, say, gravity. No, the rules come from my experience. That's right, from my experience. I spent over 40 years in this business and. And in that time, you better believe I've learned some powerful lessons. In many cases, I did. I did have to learn them the hard way. And because I don't want you to repeat my mistakes, because I want you to have the benefit of my whole career. Tonight I'm going to lay out some of the most important rules for investing. And they are indeed timeless. Some of this stuff may seem basic, but again, you forget the rules at your own peril. Back in my old hedge fund, I occasionally convinced myself that it was okay to make an exception. To have a cheat day, so to speak, to ignore my discipline just this once. For some reason, this seemed compelling at the time. And whenever I broke my own rules, I almost always got burned. It's like that old joke about the doctor. The guy who goes to the doctor and he says, hey, doc, doc, listen, it hurts when I stretch out and shake my hand around to which the doctor don't do that anymore. So. So what exactly should you be doing? Or not doing, as the case may be. All right, let's tick down my most important rules from best. We're going to start with the first one, which is Bulls make money, bears make money. Pigs, well, they get slaughtered. Look, I say this all the time because that's. Because so often in my business, I see moments where stocks went up and up and up so much that people were intoxicated with their gains and thought they were geniuses. However, it's precisely at that point of intoxication that you need to remind yourself that you don't want to act like a pig. I first heard this phrase in the old trading desk. Legendary Stein, our partners, an amazing old hedge fund. I've been having a big run. Some stock in the brilliant Michael Start would tell me that I'd made a lot of money, perhaps too much money. And maybe I was being a. I had no idea he was talking about how do you make too much money. I was just grateful I caught a major gain. Of course, not that long ago, not that long after, we got a vicious sell off and I gave back everything I made and then some. And that's when I enshrined the bulls make money, bears make pigs get slaughtered thesis as one of my own rules. And it's now so deeply ingrained that I got a barnyard full of sound effect buttons to tell the whole story. The bull, the bear, the pig, and of course the gid. Just be clear, bulls don't have monopoly on piggyness. The same idea applies to investors who press their bets too shortly, too aggressively. On the short side, we've had some major declines over the years. But other than the dot com bust in 2000 and the financial crisis 2008, 2009, most stocks bounce back pretty darn quickly. Even in the Fed induced meltdown that started the end of 2021, you had to turn positive by the fall of 2022. Because if you pushed your luck by staying short too long, you got sent to the slaughterhouse. So the question is, how do you know when you yourself are being a pig? Look, allegedly there's no such thing as stupid questions, only stupid answers. But honestly, you really don't need me to tell when you're being a picture pick. The NASDAQ more than doubled from March of 2020 to November of 2021. If you didn't feel greedy up there, you didn't need an investment foster, you need a psychiatrist. If it's a profits, you sidestep the huge decline. If you let your winners ride, well, you gave a lot, if not all the money back. Financial crisis is even more stark. Stark. If you were walking around owning a huge amount of stock in 2008 as the bank started dropping flies, well, you were beyond biggish. Why is this? One of my chief goals is to help you stay in the game. That's the hardest part of investing, is holding on through the difficult periods, taking short term pain so you can have long term gains. Which is what's happened the stock market for a century. The people got wiped out in 2022 or the DOT com collapse before, they tended to be the ones who never took anything off the table. They never felt greedy and their piggishness, well, they never felt it and so they got slaughtered. Being cautious and ringing the register near the top ended up keeping. No, I said near because look, catching the old bit top is just so impossible. Just catching you the top, that's great. That's why I remind people every day, have you taken any profits, have you booked anything or are you being a pick? Because you never know when the stocks you own are going to crash. You never know when the market could be wiped out. You can't have certainty. Stock market doesn't let you have certainty. If you assume stocks will keep going up forever in a straight line. Well you are in for for the house of everyone would own stocks if that were the case. And we know they don't because it's so risky. Sure there'll be times when stocks just going up and up and up. They just keep going. When I coined the term fang over a decade ago for Facebook which became better platforms Amazon, Netflix and Google which came Alphabet. I love them all. But I did give up on Amazon after an incredible run. I was trying to be disciplined. Yet it did continue to move up another 50%. I did feel felt like a pig after the stock's extremely popular run. But when I felt like said I felt like a fool after he kept galloping. You've had the feeling you know what it's like. That's just the price you have to pay for following the rules. I had bit a pig but the pig kept running. Didn't get slaughtered. Fortunately, we got back in Amazon for the Chapel Trust when then President Trump kept bashing him for ripping off the post office. You remember that? Probably even don't. But it was torture to watch it go up with Albion. It was terrific to get back in. Now you need to recognize though that for every huge pile of cash that gets left on the table with a situation like Amazon, you're sidestepping gigantic losses that the kind of which you would have would have had if you had left everything on the table 2000, 2008 or late 2021. Experiences that turn two generations of investors against stocks. And hopefully I'm trying to preserve the last one. So never forget bulls make money, Pig bears make money. But pigs? No Pigs. Yeah, you get it. And I'm going to keep repeating that forever. I'm going to give you the sound effects because it is just that important. How about rule number two? This is one that people I see them on the street, almost everyone says this to me when I ask them if they've taken made some sales. Rule number two is it's okay to pay the taxes. Look, no one ever likes paying taxes. I don't. You don't. But like death, taxes are inevitable and unavoidable. Yet the aversion of paying taxes on stock market winnings often borders on the pathological. So many times people have gigantic gains, but they simply refuse to take any profits because they don't want to incur taxes that cut into their winnings. Never mind the capital gains rates are pretty darn low versus ordinary income. Wall Street's littered with the broken hearts of investors who made this mistake several years ago. For example, I Went to a presentation from a prominent hedge fund manager who recommended buying Macy's because of its real estate value. The stock had already run a great deal before the presentation and it was ripe for some profit taking regardless. But I know people who'd owned it for years with hefty profits and they didn't want to bring the register because they would have to write a check to Uncle Sam. And of course they were thinking about how much that real estate was worth. Next you know, Macy's saw its stock get cut in half. And it wasn't a 2 for 1 split. The whole shopping mall space had hit a tipping point courtesy of competition from the Amazon. And the darn thing got obliterated. Those who didn't want to share their profits with the IRS ended up with no profits at all. Instead of hoping the stock could go to 100 because it might have a lot of real estate. So I want you to make your peace with the tax man. Some gains are simply unsustainable. A profit on paper is not the same as a profit in your bank account. Gains can be ephemeral. You haven't made any money until you ring the register. The last thing you need is to be worrying about capital gains tax and taxes. When it's time to sell, sell. In short, stop fearing the tax man. Start fearing the lost man. You won't regret it. The bottom line, remember my first two rules. Bulls make money, bears make money, but pigs get slaughtered. Don't be greedy, be disciplined, and don't be afraid to pay the tax man on profits that you've earned. Let's go to Tyler in California. Tyler. Hey, Big booyah from California. How you doing, Jim? I am doing well. How about you? I am doing good, thank you, sir. I don't know how many times I've sold a position. Next day or two, watched it reverse. So I'd like to know is when is a good time to just reevaluate and cut my losses? Okay, I think that this is a terrific question and don't feel bad because it's. I obsess in the losses for the Travel Trust and I know and I bothered Jeff Marks endlessly.
