Transcript
Jim Cramer (0:00)
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American Express (0:31)
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Jim Cramer (0:48)
My mission is simple, to make you money. I'm here to level the playing field for all investors. There's always a bull market somewhere and I promise to help you find it. Man, money starts. Hey, I'm Kramer. Welcome to Mad Money. Welcome to Kramerica. If you want to make friends, I'm just trying to make you a little money. My job is not just to entertain and educate, but I want to teach you and explain. And tonight I'm doing it. So call me at 1-800-743-CBC or tweet Meyim Kramer. We too often invest for the day. I always hear people talk about what's working at the moment. In the old days when the great Marques ruled the mornings around here, I remember that each time I co hosted, he would introduce me as Reverend Jim Bob from the Church of what's happening Now. It was fun. Back then it seemed like everyone was running their own personal hedge fund. There was an understanding that a stock could be here today and going tomorrow and everything was fine. Everyone was fine with it. Those days are over though. And if you recommend a stock for a trade, even if you say buy it today for the analyst meeting tomorrow and then you sell, there will always be A video, YouTube kicking around, shows you like the stock but never gave the sell call. So we've gone beyond that. We're all about educating you to be a better investor. The same thing we do every day at a higher intense level. At the CNBC Investing Club that I want you to join tonight. I want to introduce you to this concept that is so important and it's called suitability. Basically, what stocks fit you, what investments are right for you, not for this week, not for this month, but for your age, for your temperament. I first heard of the concept of suitability when I was in training at Goldman Sachs for the group that helps small institutions and individuals. Now called Private Wealth Management. I've been buying individual stocks for myself and others for a half decade before I got to Goldman in 1983 as a summer intern. At the time, I was watching Financial News Network between classes at Harvard Law School. That was the predecessor to cnbc. Whenever I could, I'd run over to the Harvard Business School library where they had all these old research reports from long gone firms like Baish and Lehman about stocks totally on a catch is catch can basis. Those of you who grew up with the Internet have no idea how hard it was to access information in the 80s. If I liked the company, I would have to ask the librarian for a microfiche of the firm's SEC filings. Do they still have microfiches? These were little pieces of plastic that you stuck into a machine and you read the files. All which were usually six months old by the time I got them. Everything I did back then is online now and instant and updated. The imperfections in the market back then were legion. Now everyone can know everything. More on that later tonight. I spent all week trying to find one stock that I thought would work. One stock that would be good for a week where anyone who wanted to invest could take the idea. And then I changed my answer machine. Yes, my answer machine. Another thing we got rid of. I changed the message to a 20 second rap on the stock. Don't know answering machines. Can you imagine? Well, some company used to make them with all those jobs wiped out by your cell phone. Same with the answering services for that matter. Talk about jobs that aren't coming back. Anyway, I'd say hi, this is Jim. I'm not here right now, but I like both the chart and the recent numbers from People Express, a long since bankrupt airline that I used to get down to New York for job interviews. My best one, a recommendation for Monolithic Memories, a smoke show of a company with a red hot stock that was run by a guy named Zev Drury who you know two decades later helped save Tesla back when it was struggling during the financial crisis. He was the last CEO before Elon Musk. Anyway, Monolithic shot up like a rocket that we can only ended up being acquired by Advanced Micro Devices at a very big premium. It was the best Kramer's not at home call. This machine hit I had ever had and believe it or not, Jim is not home became a rallying cry for lots of people who were calling me back then hoping I wasn't home so they could get the tip without having to interact with Me. Not long after I got a job at Goldman Sachs, one of the officers at the firm called me in and got the machine with this recommendation. He heard the recommendation. He told me to call as soon as possible. I did. And he asked me if I knew what suitability was. I had no idea. So he introduced me to the concept. He asked me did I ever consider that many people who called me might not be ready for the stock of the hottest semiconductor company in the land and that I was recommending it to them one on one, without any sense of it, whether it was right for them. Suitability, was it suitable? I said I always thought the stocks were pretty much a caveat, empty situation. We all know that unlike, say, vacuum cleaners, you can't take stocks back to the store and get a refund. They come with no guarantee. So what's the deal? This executive hammered it into my head that before you recommend a stock on a one on one level at a registered brokerage house, of all places, you had to know what that person wanted out of what. What do they want from stocks? You had to know if the stock was right for them and for their level of risk tolerance. Monolithic memories, he said, wasn't exactly right for anyone other than the most risk seeking investors out there. The financial equivalent of bungee jumpers. So let's start there. Today I want you to ask yourself, what is your tolerance? How much risk do you want out of a stock? You see, stocks are pretty peculiar pieces of merchandise when you think about it. You buy a car and you know it's not worth as much the moment it leaves the lot, correct? But there are all sorts of warranties. You buy a house and you know it could burn down the next day. However, you can buy before you buy it. You get a binder with insurance. So if it does burn down, you can get your money back. Clothes can be returned. Devices, return phones, PCs, washers, dryers, you name it. But stocks? If you buy a share of Nike and the next day Goldman Sachs downgrades it. And then a day after Foot Locker says there's been a slowdown in Jordans, you can't go back to your broker and say, hey chief, you never told me this could happen. I'm down 300 bucks on 2,000 shares and I'm out of six. Hey, man, I'm losing too much money. I want my money back. Sorry, caveat, empty. Now, back then, when I got started, it would have been incumbent upon the broker to recognize that the buyer would know these things could happen. Maybe the Broker should never been recommending that stock to begin with. You get the point though, because you can't take stocks back and get the same price because there's no real insurance. Although you could buy an expensive put option underneath with a cost that lowers the risk of Nike pretty dramatically and has to be renewed constantly. Suitability is incredibly important. That's why for the next hour you're going to learn how to measure your own tolerance versus a variety of factors. Because these days with digital brokers, there's no real protection, just a signed form that says you get it. You may not know what you're getting into tonight. The bottom line that stops here. By the end of this show, you'll know what suits you and what doesn't. No matter what your age or your style. Or to put it that another way, caveat empter. No, just buyer be a little more aware of what you might be committing your hard earned dollars to when you purchase a stock. Let's take calls. Let's go to Kyle in New Jersey.
