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Fidelity Representative (0:00)
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Which American States are Driving Business Surviving and Thriving America's Top States for Business is back.
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Which state will take the honors this year?
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The list revealed July 10th and streaming on CNBC.
Jim Cramer (1:38)
Hey, I'm Kramer. Welcome to Money. Welcome to Kramer. Go do it. Make friends. I'm just trying to make you a little money. My job is not just entertain but dedicate to a little teaching. So call me at 1-873CBC. Tweet me. ImKramer. You know why I first got into this wacky business? Stories. Stories. That's why. Tremendous, intriguing stories. Tales that could explain what's going to happen and you could actually make a little money from them. And that's what's happening right now. And the stories are driving much of this action. It's why the market's buoyancy continues. Dow dipping 11 points S&P advancing 0.47% Nasdaq filled with stories of great potential gain 0.94% House of Pleasure Let me tell you more about my obsession with stories. When I got out of college, I became a reporter. I loved telling stories. I write them every day. In that business. It worked. But holy cow, for the first three years, I never made more than $179 a week. By the end, I was loaded out of the backseat of my Ford Fairmont. Suboptimal When I started looking for a job on Wall Street, I set my sights on Goldman Sachs because I figured stories could matter there more than anywhere else because it was known as an equities house. I was right. So I met this guy, David Darce he was a Harvard Business School party I crashed at the Ritz Carlton, downtown Boston. I could see that he was bored stiff with all the HBS hangers on around him. So I pushed my way into the inner circle, got ready for his questions. Sure enough, ESD assembled. If they were stock, which one would they be? Well, none of these nerds said anything, so I piped up. I would be Exxon biggest in market cap biggest in revenue. I said that was child's play. Hit me with something hard. Come on, challenge me. Dar smiled, grabbed me by the arm, took me to see the fantastic partner in charge. Okay. There were probably three dozen interviews in two years before I ultimately got the job at Goldman, including one day where I was waiting in an office for someone to interview me, getting there at 9am as I was supposed to and staying until 5pm no one came in when I poked my head out. Everyone going home. I regarded that as a minor setback. Called the next day saying that while I learned a lot because I bought a lot of reading material, next time I'd like to meet some actual people, have a few conversations as a way toward perhaps getting a job. I was told that the solo treatment was meant to be a source of discouragement because I was not wanted. I said that I expected that to happen a lot on the way to getting the job. And I found it somewhat of an obstacle, but not anything I couldn't overcome. Couple more days where I was interviewed and turned down and turned down. I kept showing up. Finally got the job. You know why I was confident that the job would be mine always? Because I knew how to tell a story. David Darc, whom I saw just Monday night, always champion me because of my brazen Exxon answer, because of my storytelling ability. I bring this up right now because we are an inflection point people. We can either focus on the minutiae 20 basis point move in the 10 year, 10,000 jobs lost in some cohort. Tomorrow, a Federal Reserve chairman who wants to see if tariffs cause inflation because they always do. We can obsess about a Fed governor who agrees with Chairman Powell in some ways and disagrees with others. Sorry, didn't mean that. Or we can keep an eye on all of that but focus on some stories that can make us some money. That's not crass. That's our ultimate goal. Not the prediction of when the Fed will move or new Fed governor gets appointed. Let's not mince words. We're trying to make money here. So let me tell you about a story about Vietnam. Back in Liberation Day, the president set a 46% tariff on exports from Vietnam. Hardliners in the White House believe that China had infiltrated Vietnam, taking over a lot of commerce. Now, I knew this story. Why? Because I had read Eric Ambler's fabulous novel Passage of arms, written in 1959, which included ample description of how China controlled all the big industries, especially finance, retail and small industry. Of course, that was a very long time ago, before the Sino Soviet split, China's war with Vietnam over who would control Cambodia, et cetera. Now, I don't know if the hardliners in the White House are Ambler fans, but this 46% tariff put the kibosh on so many big companies that moved their manufacturing from China to Vietnam. Now, see, they made that move to stay on President Trump's good side, but it did the opposite. They know nothing. Since then, I've watched some of these apparel and furniture stocks get annihilated by their unlucky supply chain shift out of China into Vietnam. But today we found out the Vietnam tariff would only be 20%. Not great, but certainly less than what Trump proposed on Liberation Day. We all knew that Nike moved a lot of stuff to Vietnam and that was the easy story. Hence why it shot up 4% today on top of a lot of other points since it reported. Hey, but I have some other stories. I remember having Richard Dixon, CEO of Gap on the show right after the unfortunate Liberation Day tariffs in after his quarter stock was crushed. Decent story, Good rally. Laura Albert, CEO of Williams Sonoma, moved the ton of manufacturing to Vietnam. Her stocks down more than 6% for the year. Intriguing. Jumped more than 2% on the tariff news, but that's nothing. Hey, Levi's had a decent story when it reported some Vietnam exposure there. RH Steel Restoration harbor feels dicey, especially with that balance sheet, but it could be a nice short squeeze. Looks I'm telling stories here. Given all the product that they've sourced in Vietnam. Who else? Okay, I got a wild one for you. Contour Brands, the parent of Lee and Wrangler Jeans. They have almost no manufacturer in Vietnam. Forget that. But it just acquired Helly Hansen, the outdoor apparel company affectionately known in the Kramer family as Helly R. And Vietnam is a major manufacturing hub for them. Oh, I like that story. What else? All right, those who own Whirlpool have been long time sufferers. One of the stocks I first bought, 1983, it's pretty much the same price. It's hurt because it's the only real American manufacturer in the industry and all these other countries dump their appliances on our country. LG and Samsung by the way are from Korea and hires from China. They bought the GE appliance business but now they're facing some big steel tariffs. Suddenly whirlpool's in the driver's seat. They could be beneficiary of these foreign companies. Wow. It just ran 35 points though. But it's still a good story. Let me give you another story. The dollar keeps getting killed, right? We keep hearing chatter all day about how it's dangerous that the greenbacks at a four year low. Dangerous? I can't believe my ears. Have these naysayers ever been on a consumer packaged goods conference call? Practically every country on earth loves to devalue their currency in order to make their exports more competitive and kill our. Kill our competition, kill our commerce. Go listen to a Procter and Gamble any call and you know what year. They're always complaining that the dollar is too strong. So when their big earnings from overseas in this great company are translated back to our currency, their profits are dramatically lower. Now I don't like property gamble stock that much here, but it's pretty obvious they'll be able to beat the numbers thanks to that weaker dollar. Oh, and I don't want to go too far afield. The meme buyers after yesterday's takeation, they're right back. They're buying Palantir, the ultimate story stock. They're buying Coinbase, they can't stay away from that. And Robinhood, I mean like you know, man in I expect palantir currently at 132 and change to go to 200 this quarter. Can't avoid buying another data center. Welcome back in video and don't forget its fellow travelers like Texas Instruments, Broadcom, NXP Semiconductors, semi semiconductors become the new software stocks and the huge deal Oracle after the close. You can read about it. Here's the bottom line. Just like you couldn't ignore the choice of Exxon 38 years ago and all the metaphorical power of a good solid story with a solid dividend, you can't avoid today's news stories either. And I promise you I will keep telling them. Why, because that's where the money is. Let's go to Thomas in Georgia. Thomas.
