Podcast
M.AD-TECH
Hosted by Timothy Whitfield, John Miskelly · EN
This is the M.ad-Tech podcast where we talk about all things related to ‘Marketing and Advertising Technology’. The format of the podcast is in three parts which includes (a) Interview with a special guest (b) under the hood of a specific area of technology and (c) review of news of the week.
10episodes
Episodes
Newest firstAll episodes
M.AD-TECH - Episode 12 - Anne Frisbie - SVP - InMobi
Sep 4, 201700:21:49Tap to summarizeIn this episode John Miskelly and Timothy Whitfield interview Anne Frisbie - SVP & GM, Global Brand & Programmatic @InMobi. We talk about the early days of mobile advertising the future of mobile and how the audience is evolving.
Transcribe →M.AD-TECH - Episode 11 - Michael Rubenstein - President - AppNexus
Aug 20, 201700:21:39Tap to summarizeIn this podcast, Timothy Whitfield and John Miskelly interview Michael Rubenstein the President of AppNexus. This interview shows the journey from working at Google and creating the worlds first Ad-Exchange to now being the president of AppNexus, arguably the largest and most successful piece of Ad-Tech today.
Transcribe →M.AD-TECH - Episode 10 - Kurt Kratchman - COO - Grapeshot
Jul 13, 201700:19:24Tap to summarizeIn this podcast, Timothy Whitfield and Venessa Hunt interview the Grapeshot COO, Kurt Kratchman. This interview takes a journey from Traffic Engineer to Beverly Hills Venture Capitalist and then COO of Grapeshot. The world's largest live context marketing, insights and Brand Safety companies.
Transcribe →M.AD-TECH - Episode 09 - John Montgomery - EVP Global Brand Safety - GroupM
May 8, 201700:22:54Tap to summarizeIn this episode, Timothy Whitfield, Director of Technical Operations and Venessa Hunt, Head of Mobile interview John Montgomery, EVP Global Brand Safety at GroupM. In this episode we talk about the recent Brand Safety issues with YouTube and also the Big Brands Fund Terror headlines from the Times UK. We also talk about how some markets are getting it right and what other markets need to do to improve. A great listen!
Transcribe →M.AD-TECH - Episode 08 - Steve Doyle - CCO - InSkin Media
Mar 26, 201700:17:32Tap to summarizeIn this episode Timothy Whitfield and Willie Pang interview Steve Doyle, Chief Commercial Officer at InSkin Media. We discuss IPO vs Private Equity, Viewability and Engagement in High Impact Creative Units, Moving into Programmatic offerings. Client Side (JavaScript) vs Server Side technology, and much more.
Transcribe →M.AD-TECH - Episode 07 - Phil Schraeder - COO - GumGum
Mar 12, 201700:18:06Tap to summarizeIn this episode Timothy Whitfield and John Miskelly interview Phil Schraeder, President & COO at GumGum. We discuss Artificial Intelligence, Brand Safety in Video ads as well as how GumGum can user image recognition to calculate the net worth of branding at sporting events.
Transcribe →M.AD-TECH - Episode 06 - Mike Shehan - CEO - SpotX
Feb 25, 201700:19:27Tap to summarizeTimothy Whitfield and John Miskelly interview the global CEO of SpotX. We talk about SpotX and the role of the publisher Ad-Tech stack consolidating into a single company. We talk about Server Side technology like Ad-Stitching vs Client Side Technology like VAST / VPAID. In the News of the Week we discuss the Amobee purchase of Turn of US$310M.
Transcribe →M.AD-TECH - Episode 05 - Kerry McCabe - Global President - RadiumOne
Feb 12, 201700:19:52Tap to summarizeTimothy Whitfield and John Miskelly discuss Dark Social with RadiumOne's Global President, Kerry McCabe.
Transcribe →M.AD-TECH - Episode 04 - Mike Barker - CEO - DataXu
Jan 22, 201700:19:03Tap to summarizeIn this episode we interview Mike Baker the global CEO of DataXu. Tim, John and Mike discuss Ad-Tech IPOs and also look at some recent news of the week including the recent layoffs at RocketFuel, the possible sale of Rubicon and what Trump means for the Ad-Tech industry.
Transcribe →M.AD-TECH - Episode 03 - Richy Glassbert - CEO - Medialets
Dec 14, 201600:29:32Tap to summarizeIn this episode Timothy Whitfield and John Miskelly interviews the CEO of Medialets, Richy Glassberg. They talk about everything from Mobile Attribution to secret travel tips. As always, news of the week is discussed including topics like Facebook counting issues and the creation of mPlatform.
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