In this episode, Kay sits down with copywriter and AI advocate Chantelle Davison to uncover the real story behind impactful copy — and why great copywriting has nothing to do with being good at English in school. Chantelle shares her journey from burnout in corporate sales to building a thriving business as a copywriter who now teaches others how to harness AI (without sounding like a robot). If you've ever stared at a blank screen wondering how to write a sales page that actually converts — or if you've been tempted to let Chat GPT do all the heavy lifting — this episode will shift your mindset, give you practical tips, and bring some unexpected laughs. Chantelle unpacks the art and science of writing for connection, the difference between "fine" content and powerful messaging, and the importance of being seen, heard, and understood — not just online, but in your copy too. This one’s a masterclass in authenticity, AI collaboration, and writing like a human in a digital world.

What to expect in this episode:
(00:00) – Why copywriting is essential in business
(01:00) – Chantelle’s burnout-to-business journey (and ghostwriting for her dad at 12!)
(05:13) – The twist: How AI shaped her copywriting career
(06:35) – What they never teach you in English class
(07:57) – Academic writing vs. sales copy: What to unlearn
(10:45) – Copy tip: Know who you're writing for (and how to really connect)
(13:40) – Why selling transformation is more powerful than listing features
(16:00) – The “if you're talking to everyone...” client trap
(18:45) – Boundaries, bad clients, and becoming your business’ CEO
(21:00) – Embracing AI: The sandwich method of writing copy
(24:00) – Voice-to-AI: How Kay uses GPT for storytelling and podcasting
(26:00) – Smart collaboration with AI tools without losing your magic
(28:00) – Prompt engineering, staying curious, and building tools that work while you sleep
(30:00) – Where to find Chantelle and her must-have AI glossary for copy clarity

About Chantelle Davison
Chantelle Davison is a copywriting coach, AI educator, and prompt-engineering specialist who helps business owners write high-converting, personality-packed copy — with or without a copywriter. A former corporate sales executive turned self-taught copywriter, Chantelle teaches entrepreneurs how to collaborate with AI while keeping their authentic voice front and centre. Her method bridges smart automation with heartfelt storytelling to create standout content in a
sea of sameness.

Connect with Chantelle Davison
Website: https://chantelledavison.com
Instagram: https://www.instagram.com/copywritingbusinesscoach
Facebook: https://www.facebook.com/chantelle.davison
Free AI Glossary: [Insert link here once available]

Connect with Kay Suthar
Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group: Podcast Power House
Email: kay@makeyourmarkagency.com

Free Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com

FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com