In this episode, Kay Suthar sits down with Forbes Real Estate Council Member Tony Acosta to break down the two main reasons why real estate is such a powerful market to be in. While most people entering real estate are taught to focus on selling, Tony shares why educating your audience builds more trust and ultimately sells more effectively than traditional sales tactics. They explore how the internet has commodified information, why social media has become a stronger relationship-building tool than phone numbers, and the fine line between giving value and giving too much away. Tony also shares practical entry points into real estate investing that anyone can begin exploring today. If you’ve ever wondered whether real estate investing is the right move for you, this episode gives you clarity and perspective.

What to expect in this episode:
(00:00) – The two main reasons real estate is a strong market
(03:40) – Why educating sells more than selling
(07:10) – Information has been commodified by the internet
(11:20) – Why getting someone’s social media is easier than getting their number
(15:00) – 90 percent of millionaires are made in real estate
(19:30) – The balance between giving value and over-giving
(23:45) – Practical ways to enter real estate investing

About Tony Acosta

Tony Acosta is the Chief Executive Officer at 1 Percent Lists Wasatch Front and a member of the Forbes Real Estate Council. He focuses on educating buyers, sellers, and investors, using knowledge as leverage to build trust and long-term success in real estate.

Connect with Tony Acosta

YouTube: https://www.youtube.com/channel/UCH2hVfvb1zIs_ap38AE3J_g
Instagram: https://www.instagram.com/_tonyv2/
Facebook: https://www.facebook.com/tonyacostarealestate
LinkedIn: https://www.linkedin.com/in/tonyeacosta/

Connect with Kay Suthar

Business Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group: https://www.facebook.com/groups/482037820744114
Email: kay@makeyourmarkagency.com

FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com