In the exciting kickoff of Season 9 of Making a Marketer, we welcome back the brilliant Goldie Chan, an award-winning branding strategist and author.

This episode dives into the nuances of personal branding, especially from the perspective of introverts (which also apply to ambiverts and extroverts!). Goldie shares her insights on how to navigate the world of networking and visibility without feeling overwhelmed.

With her upcoming book, "Personal Branding for Introverts," set to release on October 28, 2025, Goldie discusses the importance of owning your narrative and providing permission to be authentic in your branding journey.

Learn About...

- Defining Personal Branding: Goldie clarifies the difference between personal branding and reputation, emphasizing the story you tell when you’re in the room versus what others say when you’re not.

- Strategies for Introverts: Discover manageable first steps for introverts to build a personal brand without feeling burn-out, including the importance of starting small and setting realistic goals.

- Networking Tips: Goldie shares effective networking strategies that introverts can use to connect authentically, including how to prepare conversation starters and the power of body language.

- Protecting Your Energy: Learn how to maintain boundaries and energy while showing up for your audience, even when feeling vulnerable.

- The Journey of a Cancer Survivor: Goldie opens up about her personal experiences and how they have shaped her approach to vulnerability and confidence in her branding.

Our Guest...

Goldie Chan is an award-winning branding strategist, author, and speaker with over a decade of experience. Known as the "Oprah of LinkedIn" by Huffington Post, she leads strategy at Warm Robots, working with Fortune 500 executives. A recognized LinkedIn Top Voice, her content boasts over 80 million views. Goldie is a top-rated LinkedIn Learning Instructor and ex-Forbes writer, and she has penned a book: "Personal Branding for Introverts." Her past roles include digital strategist at Legendary Entertainment and being on the Board of Directors at the Producer's Guild of America. Reach out to her for speaking engagements or brand partnerships through goldiechan.com.

Scoop up her book - HERE.
Listen to her past Making a Marketer episode - Personal Branding on LinkedIn - Episode 145 - season 7.

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Personal Branding: Building Your Identity as an Introvert (& Extrovert!) with Goldie Chan