Your personal brand could be the most powerful, yet overlooked, career tool you have.

Marketing expert Stanley Henry, founder of The Attention Seeker, believes everyone from tradies, to career professionals, to business owners, build visibility online.

And when they do, they attract opportunities, and earn more, even without going viral or becoming a full-time content creator.

Stanley specialises in organic social media growth, helping everyday people figure out how to earn attention online without paying for it.

The reality is the people who get the best opportunities aren't always the most qualified. They're the most visible. And if you're a secret, you don't get opportunities.

In this episode: what a personal brand actually is, why it matters for your career and income, and exactly what a normal person needs to do to build one, without the cringe.

This episode of Making Cents is proudly supported by Odoo. Go to https://www.odoo.com/r/hpl now and try it for free, for 15 days.

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This podcast was filmed & produced by Fanaticals

Video editing & content production by Lana Byrne

Audio engineering by Tash Chittock