Every once in a while, I meet a toypreneur whose journey reminds me why I started this podcast… and today’s guest is one of those people.

In this episode, we’re bringing back the story of a Toy Creators Academy grad who went from leading sales at Mattel to launching a heartfelt plush brand that’s changing bedtime for kids everywhere.

Meet Gerardo Davila, the creator of Angelitos Mágicos, a magical line of plush guardian angels that deliver encouraging messages to children overnight. What started as a way to comfort his own daughter turned into a product with purpose, backed by positive psychology and wrapped in cultural love.

Even though Gerardo spent years in the toy industry, he still joined Toy Creators Academy to learn how to bring his vision to life. In this episode, he shares how the program helped him overcome the challenges of solo creation, especially in areas like packaging, retail strategy, and website optimization.

Inside this episode:

What sparked the idea for Angelitos Mágicos (hint: it involved childhood nightmares and a clever mom!)
Why even toy industry veterans can benefit from structured learning and support
How small changes to his website and packaging made a big impact
What it takes to prep a brand for retail shelves, and future global expansion

Feeling inspired to bring your own toy idea to life? Learn more about Toy Creators Academy at www.toycreatorsacademy.com.

Listen for these Important Moments!

[00:04:54] - Learn why even a seasoned Mattel exec realized he needed help navigating solo toy creation and how structured guidance can fast-track your launch.
[00:08:03] - Get inspired by how a parenting moment turned into a toy brand that helps children feel safer and more confident.
[00:10:56] - Discover how shifting from eCommerce to retail requires a whole new packaging strategy and what details matter most on-shelf.
[00:13:41] - See what it really takes to go from selling online to getting your toy into stores.
[00:16:47] - Planning to expand beyond your home country? Hear what Gerardo is doing to adapt his toy line for the U.S. and beyond.

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#288: How an Industry Veteran Rebuilt His Toy Knowledge Through TCA with Gerardo Davila

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