Podcast
Making It with George, Jamie, and Gwilym
Hosted by Making It with George, Jamie, and Gwilym · EN
We met as Ali Abdaal employees.
Now, we’re scaling our own creator businesses.
This is Making It, a podcast roundtable discussion exclusively for the faceless people who work behind the camera.
We'll share our experiences as YouTube producers, writers, thumbnail designers, and strategists, revealing the real stories behind working with some of the biggest channels.
Expect honest discussions about getting hired, growing channels, and finding that work-life balance in this fast-paced industry.
20episodes
Episodes
Newest firstAll episodes
YouTube Strategest Reveals: How To Go Viral (for small channels)
Jul 31, 202500:29:27Tap to summarizeGeorge helped @efficientapp create its fastest-growing video. Today, we break down the entire process from the initial idea, to hand-drawing thumbnail concepts, to collaborating with the editor on the hook.Get simple, actionable scriptwriting tips: https://georgeblackman.com/write-on-time/Level up your YouTube production: https://gwilym.substack.com/Fix your titles, thumbnails, and video ideas for more views: https://startgettingviews.com/
Transcribe →How Dr. Mike Israetel Got 2M+ Subscribers In 1 Year
Jul 31, 202500:35:42Tap to summarizeWe break down three YouTube channels that are doing something unique and achieving massive success, starting with Dr. Mike Israetel.Fix your titles, thumbnails, and video ideas for more views: https://startgettingviews.com/Level up your YouTube production process: https://gwilym.substack.com/Get simple, actionable scriptwriting tips: https://www.georgeblackman.com/write-on-time
Transcribe →How to Get More Subscribers WITHOUT Posting Videos
Jul 28, 202500:35:03Tap to summarize🚀 Ready to fix your titles, thumbnails, and video ideas for more views? Start here: https://startgettingviews.com/🌐 Work With Jamie - https://jamiewhiffen.co.uk/Most YouTubers think you need to upload videos consistently to grow, but there’s a hidden strategy that top creators are ignoring: the Community Tab.In this video, we break down how posting on the Community Tab can get you more views, engagement, and subscribers without creating new videos. We'll share:✅ The exact posting strategy that’s working right now✅ How our clients gained more subs from posts than videos✅ A step-by-step content plan you can copy todayTimestamps:0:00 - Introduction: The [No Uploads] YouTube Strategy3:41 - How Creators Are Getting More Subs Without Videos12:26 - The Best Community Tab Posting Strategy28:10 - How to Automate & Scale This for More Growth
Transcribe →How We Engineered a Video to 1.7M Views in 5 Days
Jul 7, 202500:31:27Tap to summarizeFix your titles, thumbnails, and video ideas for more views: https://startgettingviews.com/Level up your YouTube production process: https://gwilym.substack.com/Get simple, actionable scriptwriting tips: https://www.georgeblackman.com/write-on-timeHow do you engineer a YouTube video to go viral on purpose? In this episode, we break down the exact title, thumbnail, and audience psychology behind a gardening video that hit 2.4 million views in 2 weeks.You’ll learn how to turn one hit video into a repeatable series, why appealing to the “lazy audience” works across any niche, and how to reverse-engineer your channel’s top performers into a scalable growth system.
Transcribe →YouTube Scriptwriter Reveals ChatGPT Writing System
Jul 1, 202500:33:33Tap to summarize⚙️ Join the waitlist to get early access to George's 12 custom AI GPTs for YouTubers: https://georgeblackman.link/GPTwaitlistGeorge's custom AI bots have been used to write 5000+ YouTube hooks. Today, he shows us how to use them to halve the time you spend scriptwriting, as well as a preview of his "retention predictor".Follow George:🌐 Website - https://georgeblackman.com/✉️ Newsletter - https://georgeblackman.com/write-on-time/🕊️ Twitter - https://twitter.com/GeorgeBlackman_Follow Jamie:🌐 Website - https://jamiewhiffen.co.uk/✉️ Newsletter - https://www.thecreatorstream.com/🕊️ Twitter - https://twitter.com/WhiffenYTFollow Gwilym:🌐 Website - https://gwilymsw.com/✉️ Newsletter - https://gwilym.substack.com/🕊️ Twitter - https://twitter.com/gwilymsw
Transcribe →YouTube Strategist Reveals: How To Get 1M+ View Video Ideas
Jun 4, 202500:33:23Tap to summarizeGwilym shares the process he used to ideate several 1M+ video concepts for Oliur/Ultralinx. 📮 Get our weekly YouTube strategy advice:Gwilym: https://gwilym.substack.comJamie: https://www.thecreatorstream.comGeorge: https://georgeblackman.com/write-on-time
Transcribe →How James Hoffmann Got 2.3M Subscribers
Apr 5, 202500:38:46Tap to summarizeWe analyse three channels that are doing something unique on YouTube... James Hoffmann, Joseph Tsar, and United People's TV.Follow Jamie:🌐 Website - https://jamiewhiffen.co.uk/✉️ Newsletter - https://www.thecreatorstream.com/🕊️ Twitter - https://twitter.com/WhiffenYTFollow Gwilym:🌐 Website - https://gwilymsw.com/✉️ Newsletter - https://gwilym.substack.com/🕊️ Twitter - https://twitter.com/gwilymswFollow George:🌐 Website - https://georgeblackman.com/✉️ Newsletter - https://georgeblackman.com/write-on-time/🕊️ Twitter - https://twitter.com/GeorgeBlackman_Listen on:Apple Podcasts - https://podcasts.apple.com/us/podcast/making-it-with-george-jamie-and-gwilym/id1721712087Spotify Podcasts - https://open.spotify.com/show/1OjMryLwJgzmxOepxcrXJA
Transcribe →How To Get Your First Paid Sponsorship (Beginner's Guide)
Feb 13, 202500:53:55Tap to summarizeIn this episode, we asked sponsorship coach Justin Moore to walk us step-by-step through the best way to get your first paid sponsorship as a creator.Justin has generated over $5M in brand partnerships for creators. He's also a good friend of the channel!🧲 Order Justin's new book Sponsor Magnet here: https://www.sponsormagnet.comFollow Justin:X: https://x.com/justinmooretfamInstagram: https://www.instagram.com/creatorwizardLinkedIn: https://www.linkedin.com/in/justinnmoore/ Follow Jamie:🌐 Website - https://jamiewhiffen.co.uk/✉️ Newsletter - https://www.thecreatorstream.com/🕊️ Twitter - https://twitter.com/WhiffenYTFollow Gwilym:🌐 Website - https://gwilymsw.com/✉️ Newsletter - https://gwilym.substack.com/🕊️ Twitter - https://twitter.com/gwilymswFollow George:🌐 Website - https://georgeblackman.com/✉️ Newsletter - https://georgeblackman.com/write-on-time/🕊️ Twitter - https://twitter.com/GeorgeBlackman_
Transcribe →YouTube Strategists Answer Your Biggest Questions
Jan 10, 202500:39:12Tap to summarizeWhich metrics should you focus on in your YouTube studio? How should you change your packaging based on the type of viewers you’re trying to reach? Who would survive the longest in a zombie apocalypse? To kick off 2025, we’re answering all this and more! Follow Jamie: 🌐 Website - https://jamiewhiffen.co.uk/ ✉️ Newsletter - https://www.thecreatorstream.com/ 🕊️ Twitter - https://twitter.com/WhiffenYT Follow Gwilym: 🌐 Website - https://gwilymsw.com/ ✉️ Newsletter - https://gwilym.substack.com/ 🕊️ Twitter - https://twitter.com/gwilymsw Follow George: 🌐 Website - https://georgeblackman.com/ ✉️ Newsletter - https://georgeblackman.com/write-on-time/ 🕊️ Twitter - https://twitter.com/GeorgeBlackman_ Chapters: 0:00 - Community vs. Growth Packaging 6:08 - Efficient Use of Analytics 15:54 - Realistic Production Timeline 25:20 - Dream YouTube Channels 31:23 - Podcast Goals for the Season 33:29 - Surviving a Zombie Apocalypse
Transcribe →Strategists Reveal: How to Grow Your YouTube Channel in 2025
Dec 3, 202400:32:18Tap to summarizeThis week, George picks Gwilym and Jamie's brains on how to manage and grow a YouTube channel. ✉️ Subscribe to our newsletters for regular YouTube analysis: Jamie - https://www.thecreatorstream.com/ Gwilym - https://gwilym.substack.com/ George - https://georgeblackman.com/write-on-time/ Jamie: 🌐 Website - https://jamiewhiffen.co.uk/ 🕊️ Twitter - https://twitter.com/WhiffenYT Gwilym: 🌐 Website - https://gwilymsw.com/ 🕊️ Twitter - https://twitter.com/gwilymsw George: 🌐 Website - https://georgeblackman.com/ 🕊️ Twitter - https://twitter.com/GeorgeBlackman_
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