40:I[185,["/_next/static/chunks/08z4tkzvltetr.js","/_next/static/chunks/121~yigv24_j6.js","/_next/static/chunks/0jo3du-icy6v2.js","/_next/static/chunks/15cy49d~_zsjj.js","/_next/static/chunks/0..ktetnpeix7.js","/_next/static/chunks/0_htf5~kl..m1.js","/_next/static/chunks/0i6hzvr84kc1r.js"],"SendEmailButton"] 43:I[63625,["/_next/static/chunks/08z4tkzvltetr.js","/_next/static/chunks/121~yigv24_j6.js","/_next/static/chunks/0jo3du-icy6v2.js","/_next/static/chunks/15cy49d~_zsjj.js","/_next/static/chunks/0..ktetnpeix7.js","/_next/static/chunks/0_htf5~kl..m1.js","/_next/static/chunks/0i6hzvr84kc1r.js"],"AddToLibraryButton"] 44:I[29721,["/_next/static/chunks/08z4tkzvltetr.js","/_next/static/chunks/121~yigv24_j6.js","/_next/static/chunks/0jo3du-icy6v2.js","/_next/static/chunks/15cy49d~_zsjj.js","/_next/static/chunks/0..ktetnpeix7.js","/_next/static/chunks/0_htf5~kl..m1.js","/_next/static/chunks/0i6hzvr84kc1r.js"],"ShareButton"] 46:I[45269,["/_next/static/chunks/08z4tkzvltetr.js","/_next/static/chunks/121~yigv24_j6.js","/_next/static/chunks/0jo3du-icy6v2.js","/_next/static/chunks/15cy49d~_zsjj.js","/_next/static/chunks/0..ktetnpeix7.js","/_next/static/chunks/0_htf5~kl..m1.js","/_next/static/chunks/0i6hzvr84kc1r.js"],"SignupCTA"] 3a:["$","div",null,{"className":"flex flex-wrap items-center gap-x-4 gap-y-1 font-mono text-[12px] uppercase tracking-[0.1em] text-[color:var(--fg-3)]","children":[["$","time",null,{"dateTime":"2024-07-08T00:00:13.000Z","children":"July 8, 2024"}],["$","span",null,{"aria-hidden":true,"children":"·"}],["$","span",null,{"children":"00:22:50"}],false]}] 41:T446,

Josi talks to Professor Maria Piacentini about her research into understanding why people buy what they buy.

This is translated into the Plastic Packaging in People’s Lives projects, where Maria and a team from across Lancaster University look at how consumers feel about plastics and plastic waste, and why this does not always translate into how they act. Her work considers moral issues around waste, but also the benefits of using plastics for food hygiene and preservation.

PPiPL works with organisations all through the supply chain – from packaging production to retailers to consumers – highlighting the importance of working with businesses and government and making a real-world impact with your work.

Find out more about Maria and her research here: https://www.lancaster.ac.uk/lums/people/maria-piacentini

Discover more about the PPiPL project here: https://www.lancaster.ac.uk/ppipl/

42:T440,

Discover a whole new world of marketing.

Here at Lancaster University Management School, we are at the forefront of the discipline.

In Making Marketing Matter, we will introduce you to the world of marketing – everything from digital to advertising, sustainability to accessibility – that you can encounter as a student here at Lancaster.

We’ll show you what students can expect to learn on our programmes; introduce you to the experts who head up our internationally-renowned teaching and research activities; and dive into fascinating subjects you may may never have imagined were associated with marketing – from salmon farming to art exhibitions, science fiction to dark tourism and the metaverse.

Our lecturers teach future marketeers and provide an insight into the unique experience Lancaster has to offer.

Find out more about studying Marketing at Lancaster University here: https://www.lancaster.ac.uk/lums/our-departments/marketing/