My guest today is Chris Boettcher, co-founder of Boettcher Health. Chris has a rule: if a health plan isn’t sustainable, it’s not worth doing. Today, he breaks down how to build a health system that actually lasts. We talk about the myth of willpower, how modern food and medicine created dependency, and how to design a life that actually supports your body. Please enjoy this conversation with Chris Boettcher.

For the full show notes, transcript, and links to the best content to learn more, check out the episode page HERE.

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Show Notes

(00:00:00) Welcome to Making Markets

(00:00:24) The Battle Against Big Pharma and Big Food

(00:01:47) Personal Health Journey

(00:02:47) Balancing Health with a Busy Lifestyle

(00:04:38) Convenience of Healthy Eating

(00:05:49) Decision Fatigue and Willpower

(00:08:12) The Role of Accountability in Health

(00:10:57) The Impact of GLP-1 Drugs

(00:13:23) The Value of Body Scans and Tech in Health

(00:17:48) Social Media and Authenticity

(00:21:03) Client Demographics and Business Philosophy

(00:33:05) Popular Health Trends: Keto and Intermittent Fasting

(00:35:40) Conclusion and Final Thoughts

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