My guest today is Eric Johnson, the Senior Technology Editor at the Journal of Commerce. With over 20 years of experience covering the intersection of logistics and technology, Eric brings a wealth of knowledge to the table. In our conversation, we explore the complex and fascinating world of logistics—how goods move from point A to point B, the myriad players involved, and the role of technology. We also discuss the challenges posed by pandemics and other crises, the strike of the longshoremen, the availability of data, and more. Please enjoy this insightful discussion with Eric Johnson.

For the full show notes, transcript, and links to the best content to learn more, check out the episode page HERE.

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Show Notes

(00:00:00) Welcome to Making Markets

(00:01:43) Understanding Freight and Logistics

(00:03:10) The Journey of Goods: Point A to Point B

(00:06:46) Tracking and Technology in Logistics

(00:09:53) Pricing and Market Dynamics

(00:16:15) Impact of the Pandemic on Logistics

(00:24:03) Technological Advancements in Logistics

(00:27:40) Fragmentation and Data in the Logistics Industry

(00:31:15) The Russian Nesting Doll of Visibility Data

(00:31:54) VCs in Logistics: Successes and Failures

(00:33:44) Understanding Digital Freight Forwarders

(00:36:03) Flexport: The Kleenex of Logistics

(00:38:10) AI's Impact on Logistics

(00:41:28) Automation and Labor in Ports

(00:45:00) Economic Disruptions and Strikes

(00:50:48) Insurance and Contingency Planning in Logistics

(00:52:37) The Role of Data in Logistics

(00:57:48) Current Trends and Predictions in Logistics

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