Welcome back to Making Media. Our guest today is Emily Sundberg. Like many of our most creative guests, Emily has a wide-ranging background. For her day job, she writes her newsletter, Feed Me, which tracks valuable early trends in the consumer and brand space. If you want to know what's going to happen six months from now, read Emily's newsletter tomorrow.

She also writes for New York magazine and GQ, she's been featured in the New York Times, and she's published a documentary. We talk about how she's built up this incredibly valuable, long, diversified list of sources while not being a traditional journalist. And we hit on what's happening in culture and documentaries too. Please enjoy this conversation with Emily.

For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.

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Show Notes

(00:00:00) Welcome to Making Media

(00:02:46) First Question - The Art of Trendspotting

(00:08:57) The Evolution of Emily's Newsletter ‘Feed Me’

(00:14:00) Writing for A Magazine vs A Newsletter

(00:17:19) The Art of Making Stories Stick

(00:21:17) Understanding Her Audience

(00:26:04) Daily Content Creation: Insights into the Writing Process

(00:29:22) The Unique Voice of the Newsletter: Entertainment and Opinions

(00:32:12) Diving Into Documentary Filmmaking

(00:35:23) The Financial Realities and Creative Challenges of Documentary Making

(00:38:27) Navigating the Documentary World and Future Projects

(00:45:13) Diving Deep into Direct Investments and Business Models

(00:45:55) The Solo Journey of Managing a Newsletter

(00:56:31) Debrief

Business, Culture, and Content with Emily Sundberg - [Making Media, EP.59]