
Hosted by Kaitlyn Lackey DC cAVCA · EN
Our podcast is specifically designed to cater to the business and clinical practice of animal chiropractic. We are a safe space for practitioners (and students) to explore best practices for serving their animal patients and their growing business. You can find more about us at makingstridesforanimalchiropractic.com

Bharon is currently serving the profession as the Executive Director of OneChiropractic. OneChiropractic is a coalition of concerned individuals and organizations advocating for the preservation and advancement of a drugless chiropractic.He has been a leader in the business aspect of healthcare for almost two decades. He has worked in the chiropractic profession for eighteen years and taught for sixteen, developing his unique “non-doctor” approach through ownership and management of numerous clinics. As a former consultant specializing in coding, documentation & compliance, Bharon has counseled hundreds of healthcare facilities and employers, evolving a profound understanding of the professional environment.His venture with OneChiropractic has ignited his passion and purpose. The mission of this organization is to protect the rights of practicing chiropractors worldwide, to establish cultural authority, and ensure global access to chiropractic care. Achieving these goals will make chiropractic the world's leading healthcare choice. Topics covered in this episode:Baron’s journey into Animal ChiropracticChallenges and politics of Chiropractic LegislationEfforts to standardize and gain recognitionEducation, certification, and the diplomat debateNavigating legal hurdles and veterinary oppositionProgress, lobbying, and getting involvedLinks and Resources: Learn more and get involved in the Chiropractic Defense CounselLearn more about OneChiropractic Find OneChiropractic on FacebookFind OneChiropractic on InstagramFind OneChiropractic on YouTubeMaking Strides for Animal Chiropractic links:Visit the Making Strides for Animal Chiropractic websiteVisit our Facebook PageVisit our Instagram Page Thank you to our sponsors!Academy for the Advancement of Animal ChiropracticEquigateHave an idea for the podcast? Leave us a survey! **DISCLAIMER: I am not affiliated with Bharon Hoag or the Chiropractic Defense Council. I do not benefit personally or monetarily from having him on my podcast. This podcast today was designed for your information ONLY. Do your own research, should you choose to donate any money to this cause.

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie explores the distinct aspects of managing an animal chiropractic business. She delves into the differences between human and animal chiropractic practices, emphasizing the micro-practice or boutique model often used, the intricacies of insurance and billing, and the importance of creating personalized schedules. Dr. Katie also highlights the significance of building relationships, implementing effective systems, and tackling compassion fatigue. She shares personal insights and practical advice for current and aspiring animal chiropractors to help them navigate the unique challenges of this field.Topics covered in this episode: Why Animal Chiropractic is differentThe role of technology and systemsRelationship marketing strategiesChallenges and misconceptionsCompassion Fatigue in Animal ChiropracticMaking Strides for Animal Chiropractic Links and Resources:Visit the Making Strides for Animal Chiropractic website to learn more and access the FREE pricing calculator.Visit our Facebook PageVisit our Instagram Page Thank you to our sponsors!Academy for the Advancement of Animal ChiropracticEquigateHave an idea for the podcast? Please leave us a survey!

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie explores how to price services with confidence. Drawing on seven years of experience and guidance from her business coach, she walks through calculating your breakeven point, using tools like her pricing calculator and Fair Health Consumer, and tracking key metrics such as new patient visits and retention. She emphasizes aligning prices with financial needs, business costs, and the true value of your care. This is a deep-dive episode, so grab a notebook, take notes, and get ready to transform the way you approach pricing!Topics covered in this episode: Factors that influence pricingBreak-even point & pricing calculatorAppointment capacity & business metricsOvercoming imposter syndromeRetention strategies & client communicationMaking Strides for Animal Chiropractic Links and Resources:Visit the Making Strides for Animal Chiropractic website to learn more and access the FREE pricing calculator.Visit our Facebook PageVisit our Instagram Page Thank you to our sponsors!Academy for the Advancement of Animal ChiropracticEquigateHave an idea for the podcast? Please leave us a survey!

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie talks with Dr. Francisco Maia. He is originally from Brazil, moved to the U.S. in 2005, and earned a B.S. in Exercise Science from IUPUI in 2009, graduating with top honors. He then obtained his Doctor of Physical Therapy degree from the University of Pittsburgh in 2012, where he and his wife adopted their first dog, Ringo.After working in orthopedics and sports medicine, he combined his expertise with his passion for animals, earning his canine rehabilitation certification in 2015. In 2017, he founded TheK9PT, initially as a mobile practice to improve access to canine rehabilitation. By 2020, the business expanded into a hybrid model with in-home and in-clinic sessions in Irving Park, Chicago.A leader in the field, Dr. Francisco mentors other canine therapists, teaches at the Canine Rehabilitation Institute and serves as President of the APTA’s Animal Physical Therapy Special Interest Group.Topics covered in this episode: Francisco’s transition from human physical therapy to canine rehabilitationOvercoming challenges in client acquisition and pricing servicesBalancing direct-to-consumer marketing with veterinary referralsLeveraging Google and the 7% rule for lead generationBuilding and scaling a mobile and clinic-based businessTracking metrics, differentiation, and networking for successFrancisco's journey into canine rehabLinks and Resources: Visit the K9PT Academy website to learn moreVisit TheK9PT websiteFind TheK9PT on FacebookFind TheK9PT on InstagramFind TheK9PT on YouTubeMaking Strides for Animal Chiropractic Links and Resources:Visit the Making Strides for Animal Chiropractic websiteVisit our Facebook PageVisit our Instagram Page Thank you to our sponsors!Academy for the Advancement of Animal ChiropracticiPoint Touch- Integrative Veterinary Medicine EHRThe Evidence Based ChiropractorHave an idea for the podcast? Please leave us a survey!

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie discusses the importance of building strong relationships with veterinarians to offer the best care for animal patients. She shares her journey as an introvert in the field, tips for effective communication, and successful call scripts with veterinarians. Emphasizing teamwork and open communication, Dr. Katie provides practical advice for new animal chiropractors looking to grow their practice and foster professional networks.Topics covered in this episode: The importance of building relationships with veterinariansOvercoming introversion in businessEffective communication strategiesCall scripts for building your networkMaking Strides for Animal Chiropractic Links and Resources:Visit the Making Strides for Animal Chiropractic websiteVisit our Facebook PageVisit our Instagram Page Thank you to our sponsors!Academy for the Advancement of Animal ChiropracticiPoint Touch- Integrative Veterinary Medicine EHRThe Evidence Based ChiropractorHave an idea for the podcast? Please leave us a survey!

Bharon is currently serving the profession as the Executive Director of OneChiropractic. OneChiropractic is a coalition of concerned individuals and organizations advocating for preserving and advancing drugless chiropractic.He has been a leader in the business aspect of healthcare for almost two decades. He has worked in the chiropractic profession for eighteen years and taught for sixteen, developing his unique “non-doctor” approach through ownership and management of numerous clinics. As a former consultant specializing in coding, documentation & compliance, Bharon has counseled hundreds of healthcare facilities and employers, evolving a profound understanding of the professional environment.Hoag’s venture with OneChiropractic has ignited his passion and purpose. The mission of this organization is to protect the rights of practicing chiropractors worldwide, to create cultural authority, and to ensure the world has access to chiropractic. Achieving these goals will make chiropractic the #1 healthcare choice in the world. Topics covered in this episode:How OneChiropractic came to be and what its purpose is in advocating for chiropractors worldwideUnderstanding animal chiropractic legislationChallenges and goals in animal chiropracticCollaborating with veterinariansCurrent legislative effortsBuilding a framework for changeLinks and Resources: Learn more and get involved in the Chiropractic Defense CounselLearn more about OneChiropractic Find OneChiropractic on FacebookFind OneChiropractic on InstagramFind OneChiropractic on YouTubeMaking Strides for Animal Chiropractic links:Visit the Making Strides for Animal Chiropractic websiteVisit our Facebook PageVisit our Instagram Page Thank you to our sponsors!Academy for the Advancement of Animal ChiropracticHave an idea for the podcast? Leave us a survey! **DISCLAIMER: I am not affiliated with Bharon Hoag or the Chiropractic Defense Council. I do not benefit personally or monetarily from having him on my podcast. This podcast today was designed for your information ONLY. Do your own research should you choose to donate any money to this cause.

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie explores the critical distinction between being a kind business owner versus a nice one. She shares insights inspired by Alex and Layla Hermosi on setting professional boundaries to avoid burnout and maintain personal well-being. Dr. Katie emphasizes the importance of having clear practice policies, identifying ideal clients, and implementing systems to ensure your business runs smoothly without constant personal involvement. She encourages you to establish and respect boundaries to ensure long-term satisfaction and sustainability in your practice.Topics covered in this episode: The difference between kind and nice peoplePersonal experiences and challengesThe importance of boundariesStrategies for practice ownersIdentifying your ideal clientImplementing practice policiesAutomation and delegationMaking Strides for Animal Chiropractic Links and Resources:Visit the Making Strides for Animal Chiropractic websiteVisit our Facebook PageVisit our Instagram Page Thank you to our sponsors!Academy for the Advancement of Animal ChiropracticiPoint Touch- Integrative Veterinary Medicine EHRThe Evidence Based ChiropractorHave an idea for the podcast? Please leave us a survey!

In this episode, Dr. Katie from Making Strides for Animal Chiropractic discusses essential business and mindset strategies for animal chiropractors. She shares her journey from a high-volume insurance-based human practice to a successful mobile cash-based animal chiropractic business. Dr. Katie emphasizes the importance of personal development, and understanding the value of services, and offers three main ways to increase income: seeing more patients, adding new services, and enhancing the client experience to justify higher fees. You don’t want to miss this episode!Topics covered in this episode: Starting a mobile chiropractic businessThe business mindset for successThree ways to increase your incomeMaximizing patient volume and efficiencyAdding value with additional servicesCreating a luxury client experienceMaking Strides for Animal Chiropractic Links and Resources:Visit the Making Strides for Animal Chiropractic websiteVisit our Facebook PageVisit our Instagram Page Learn more about the 2024 AVCA conferenceThank you to our sponsors!Academy for the Advancement of Animal ChiropracticiPoint Touch- Integrative Veterinary Medicine EHRThe Evidence Based ChiropractorHave an idea for the podcast? Please leave us a survey!

Dr. McCauley has had a lifelong passion for helping as many pets as possible live an optimal quality of life. After graduating from Colorado State School of Veterinary Medicine she spent six years in general practice and quickly became a pioneer in the field of Veterinary Rehabilitation. She went on to open the first Veterinary Rehabilitation Clinic in 1998 and designed the first underwater treadmill for dogs. Dr. McCauley was on faculty at Canine Rehabilitation Institute for 14 years and has taught thousands of veterinarians, physical therapists, and veterinary technicians the art of Canine Rehabilitation. She is certified in acupuncture and chiropractic therapy and is board certified in canine sports medicine and rehabilitation. Dr. McCauley is an International lecturer and contributing author in many textbooks and journals. She was awarded the 2011 Iams AARV Award of Excellence in the Field of Rehabilitation and the 2015 AHVMA Holistic Practitioner of the Year Award. She does locum work at the Louisiana School of Veterinary Medicine, stepping in as head of the Integrative Medicine Department several times a year.Dr. McCauley owns Red Tail Rehab, a mobile canine rehabilitation practice in North Carolina. She began Optimum Pet Vitality in 2020 to teach professionals and pet parents different ways to help their clients and pets achieve Optimum health. With this online teaching platform, Dr. Laurie is empowering people all over the world to help pets have an Optimum Quality of Life.Topics covered in this episode: Understanding fascia: The basicsFascia's role in the bodyDiagnostic tools and techniquesFascia and nerve interactionUnderstanding fascial restrictions and their locationsCommon trigger points in pets and how to address themElbow arthritis and its impact on dogsResources and course informationLinks and Resources: Learn more about Dr. McCauley’s courses through her website, Optimum Pet VitalityFind Dr. McCauley on FacebookFind Dr. McCauley on InstagramFind Dr. McCauley on YouTubeText “fascia” to 866-949-0068 for the top five trigger points chartMaking Strides for Animal Chiropractic Links and Resources:Visit the Making Strides for Animal Chiropractic websiteVisit our Facebook PageVisit our Instagram Page Thank you to our sponsors!Academy for the Advancement of Animal ChiropracticiPoint Touch- Integrative Veterinary Medicine EHRThe Evidence Based ChiropractorHave an idea for the podcast?Please leave us a survey!

Dr. Jones attended Weber State University and graduated with a Bachelor of Science in Health Promotion in 2014. After working in the health field for 3 years she decided to return to school. She graduated with her Doctorate of Chiropractic from Parker University in August of 2020 and specializes in techniques for pediatrics and pregnancy, but also loves to serve the whole family no matter what age. Another unique certification she has is animal chiropractic from the AVCA (American Veterinarian Chiropractic Association). She has a passion for roping and rodeos, loves to serve animals, and has additional specialized training in equine adjusting. Her mission in life is to help as many families and animals in her community as she can. Dr. Jones offers techniques including diversified, Thompson, activator, pregnancy-specific Webster Technique Certification, and ICPA (International Chiropractic Pediatric Association) training.Topics covered in this episode: Dr. Chelsea’s journey from rodeo to mobile practiceDr. Chelsea’s tips for transitioning into mobile practiceBalancing work and personal lifePracticing in Utah and legal aspectsDr. Chelsea’s “Business Basics Program” experienceThe importance of systems, client communication, and educationBuilding relationships with veterinariansWhen to scale your practice and what it may look likeLinks and Resources: Learn more about Dr. Chelsea through her website, Peach Creek ChiropracticFind Peach Creek Chiropractic on FacebookFind Peach Creek Chiropractic on InstagramMaking Strides for Animal Chiropractic Links and Resources:Visit the Making Strides for Animal Chiropractic websiteVisit our Facebook PageVisit our Instagram Page Thank you to our sponsors!Academy for the Advancement of Animal ChiropracticiPoint Touch- Integrative Veterinary Medicine EHRThe Evidence Based ChiropractorHave an idea for the podcast? Please leave us a survey!