Industrial robots on a factory floor can be difficult, to say the least. Industrial robots on a concert stage, in front of 20,000 people, on a two-minute setup clock are a whole different challenge.

In this episode, we talk with Andy Flesser - computer animator turned “robot animator,” whose work has helped bring robotics into live entertainment and film - about what that kind of pressure does to how you think about automation. Why preparation starts way earlier than most teams realize. And why some of the best lessons for manufacturing come from places that don’t look like factories at all.

We also get into where Andy thinks robotics actually makes sense, where it probably doesn’t, and why the future of robots might be less about machines walking around and more about environments doing work around us.

If you’ve ever operated an automated system and felt that knot in your stomach when something didn’t behave the way you expected, you’ll recognize a lot of what he’s talking about here.

In this episode, find out:

How Andy went from animation into robotics, and why early robot programming felt more like deciphering a code than writing software
What it was like putting robots on tour with Bon Jovi, and why live entertainment turned out to be one of the toughest automation environments imaginable
Why a robot failing on a concert stage creates a very different kind of pressure than a robot failing behind factory walls
What really happens on a movie set when robotics are involved (including Black Adam), and why even “small” changes still need serious testing
Why Andy sees huge potential for robotics in medical applications, especially in areas most people don’t talk about
A take on the future of robotics that skips the humanoids and focuses on buildings, rooms, and systems doing the work instead
How entertainment can be a surprisingly effective way to pull people into robotics and automation careers

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Tweetable Quotes:

“Every single show, every inch, every second of time is so expensive. When something goes wrong, it’s happening right in front of everybody.”
“All the research and development in the world doesn’t exist unless you actually have sales.”
“I think the future isn’t robots walking around your house. I think the house will be the robot and you’ll be inside of it.”

Links & mentions:

andyRobot / Robotic Arts – Andy’s website and studio, where industrial robots get repurposed for live shows, touring, and film
Robot Animator – The software Andy built to let animators control robots the way they animate characters
Black Adam – One of the film projects discussed, where robotics had to work under tight safety and timing constraints
The Industrial Marketing Summit is the go-to gathering for marketers working in the manufacturing, engineering and industrial sectors. Register today for the Industrial Marketing Summit in Austin, TX on March 3-5, 2026 and make sure to use the code “happy hour” at checkout for $100 off your registration fee.

Make sure to visit http://manufacturinghappyhour.com for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.

Mentioned in this episode:

Industrial Marketing Summit 2026

The Industrial Marketing Summit is the go-to gathering for marketers working in the manufacturing, engineering and industrial sectors. Built by Gorilla 76 and TREW Marketing, IMS delivers strategic insight, hands-on learning and true community. Whether you’re a team of one, or leading a scaled marketing department, you’ll walk away ready to market smarter, lead stronger and impact your business. Make sure to use the code "happy hour" at checkout for $100 off registration.

Industrial Marketing Summit 2026