Podcast
Market Dominance Guys
Hosted by ConnectAndSell · EN
Experience sales thought leadership that leaves you shaking inside with Market
Dominance Guys, the definitive podcast for B2B sales excellence. Industry veterans
Chris Beall (ConnectAndSell founder/CEO) and Corey Frank (Branch49 CEO)
deliver unfiltered insights from decades of sales leadership and market domination
experience. Unlock the secrets behind successful cold calling campaigns, and
pipeline generation strategies used by top-performing sales organizations. Learn
from real practitioners who’ve generated millions in revenue through authentic
conversations, trust-based relationships, and systematic market penetration.
10episodes
Episodes
Newest firstAll episodes
EP259: Chris Squared - When AI Masters Your Sales Methods
Nov 500:18:31Tap to summarizeWelcome to another Market Dominance Guys episode, and today we're trying something completely different. What happens when you spend four hours in a studio recording sales training content, and then someone creates an AI version of you? Well, you're about to find out. Our Chris Beall recently worked with Alex Kutsishin from myfuel.io to create AI-powered training experiences. The result? An AI Chris that sounds remarkably like the real thing – maybe a younger version – and knows everything Chris teaches about cold calling, market dominance, and the psychology of trust. In this experimental episode, the real Chris interviews his AI counterpart, diving into First to Converse principles, list-building strategies, and how to master the emotional journey of cold calling. It's enlightening, it's creative, and yes, it's a little weird hearing Chris talk to himself. But it showcases an efficient new way for sales teams and enterprises to access expert training 24/7. Let's listen in as human meets algorithm in the pursuit of sales excellence. Alex Kutsishin, Chief Executive Officer Alex Kutsishin is co-founder and CEO of FUEL !nc, the world's first Performance-as-a-Service platform for sales teams and leadership designed to redefine business education and performance standards. With an entrepreneurial spirit evident since his youth, he has co-founded ten companies — from pioneering medical offices in Washington, D.C. to introducing the first American-based low-code, no-code platform for custom mobile websites. Kutsishin has won numerous awards, including EY Entrepreneur of the Year.
Transcribe →
EP258: Micro Pivoting - The Split Second Skills That Separate Elite Sales Performers
Aug 2700:08:28Tap to summarizeWe'd signed off. Thanked everyone. Sam Daish was probably ready to start his day in Auckland, and we were wrapping up what had already been a dense conversation about AI in sales. But then Chris started talking about something he calls "micro pivoting" - those split-second adjustments that separate elite salespeople from everyone else - and none of us wanted to hang up. What followed was Chris dissecting the athletic nature of top sales performance, using Cherryl Turner's cold calling mastery as a case study. The insight about how elite reps make tiny voice and timing adjustments that most of us would never notice, and how those microscopic moments determine whether a conversation continues or dies. This wasn't planned content - it was pure discovery happening in real time, the kind of conversation that makes you realize the real secrets are hiding in plain sight. Sometimes the best episodes happen when you think you're done recording.
Transcribe →
EP257: The Laser Pointer Problem: Why Your Reps are Chasing AI Like Distracted Cats
Aug 1301:11:05Tap to summarizeChris and Corey are joined by Blackpearl Group’s CTO, Sam Daish. In this episode, he's dousing us with the reality of why most sales AI tools are basically expensive cat toys. Blackpearl has built Bebop.AI, a tool that makes sense as an addition to a sales pro’s tech stack. It could probably replace several nonsensical shiny AI tools they are currently batting around instead of making calls. Corey's firing questions about AI fatigue (because let's face it, we all have it), while Chris goes full mathematician on us with this brutal insight: sales reps are like cats chasing laser pointers with AI. Lots of movement, lots of fascination, but nobody's actually catching anything. You may wonder how this fits in with BeBop.ai. It will make more sense after you hear the origin story - they almost called it "Hot Pipe" until someone pointed out the, uh, alternative interpretations. Instead, they went with a full bebop jazz vibe in the function and tone because they wanted sales to feel like improvisation, not a pile of dated rigid playbooks. As the real kicker, Chris breaks down why most AI implementations fail: false negatives. You're not just calling the wrong people - you're missing the right ones entirely. And Sam's nodding along because BebopAI tackles this by making the entire Internet your database instead of some limited proprietary dataset. The feature that gets reps most excited? Not the fancy prospect data. It's the objection handling. Turns out confidence beats information every time. Join us for this episode, “The Laser Pointer Problem: Why your reps are chasing AI like distracted cats .” Action Items Suggested in This Episode: For Sales Leaders/CROs Audit your AI strategy focus - Are you trying to bring bottom performers up, or amplify your top performers? Chris argues the latter delivers exponentially better ROI Identify your "Jonti McLarens" - Find your top performers and give them 10% more time/better tools (equivalent to adding 10 middle-tier reps) Evaluate your current AI tools - Are they creating "laser pointer cat" behavior or getting reps to more conversations? For Sales Reps Test BeBop.ai's's dossier approach, with a special focus on the objection handling feature that receives the most positive feedback. Use AI for discovery prep, not avoidance - Read dossiers in the minutes before scheduled meetings when memory retention is highest. Ask "why" to AI responses - Sam emphasizes this helps uncover hallucinations and improves reasoning. For Sales Operations/Enablement Shift from proprietary databases to "Internet as database" tools - Evaluate platforms that can digest broader data sources Implement AI that works as "companion, not a replacement" - Focus on tools that enhance human expertise rather than substitute for it Measure false negatives, not just false positives - Track opportunities missed, not just wrong prospects contacted For Product/Marketing Teams Load your website into BebopAI - Sam says this simple step works really well for basic company understanding Document your go-to-market messaging - Feed it into AI tools for consistent, company-specific responses. Create objection handling libraries - The most requested feature, according to Sam's feedback. For Executives/Investors Recognize top salespeople as an innovation economy constraint - Chris's thesis: Elite sales performance limits how fast innovation spreads Budget for commission accelerators - Top performers using AI tools may exceed traditional quota expectations Rethink headcount-based scaling - Focus on amplifying existing top talent vs. adding middle-tier reps Immediate Next Steps Try the "Internet as database" approach - Ask AI tools open-ended questions like "find me customers for [your company]"
Transcribe →
EP256: Rote vs. Rogue: The Fine Line Between Sales Mastery and Sales Mediocrity
Jul 2201:03:02Tap to summarizeWhat happens when you combine decades of sales wisdom with cutting-edge AI coaching? You get a fascinating conversation about the future of sales performance. In this episode, Chris and Corey sit down with Jared Zelman, Founder of Othello (formerly Cicero), who's built an AI virtual assistant that coaches sales reps through every part of their deals in real-time. From whispered suggestions during discovery calls to automated follow-ups, Othello is turning B-players into A-players and saving top performers 7+ hours per week. Discover why Sandler methodology emerged as the AI's preferred approach, learn the difference between going "rote" versus "rogue" in sales situations, and find out how simple desktop notifications are creating 15% win rate improvements across Fortune 500 companies. Whether you're struggling with team performance consistency or looking to scale coaching across your organization, this episode reveals how AI is finally solving the age-old challenge of converting average performers into top producers. Join us for this episode, "Rote vs. Rogue: The Fine Line Between Sales Mastery and Sales Mediocrity." https://www.othello.ai/ READING LIST FROM THIS EPISODE: "Flip the Script" by Oren Klaff "Pitch Anything" by Oren Klaff "The Must React System: User's Guide to Prospecting C-Suite Executives" by Craig Kleeman "Love Your Team: Survival Guide for Sales Managers in a Hybrid World" by Helen Fanucci "Never Split the Difference" by Chris Voss "SPIN Selling" by Neil Rackham
Transcribe →
EP255: First to Converse, First to Win: The Uncomfortable Truth About B2B Sales
Jul 700:14:46Tap to summarizeWelcome to a truly special episode of Market Dominance Guys. Today, Chris Beall flies solo while co-host Corey Frank is busy scaling his powerhouse conversationalist team at Branch 49 down in Phoenix – where business is as hot as the July desert sun. In this unique episode, Chris gives us an exclusive preview of his upcoming book "First to Converse: Dominate Markets with the Human Voice," set to release in fall 2025. This isn't just another sales book – it's a comprehensive cookbook for market dominance, designed for everyone from CEOs and founders to individual sales contributors who understand that whoever is first to converse is first to win. Chris takes us through the book's introduction, sharing the uncomfortable truth that while everyone thinks buyers want to control the sales process, the reality is that the first company to engage a prospect in meaningful conversation shapes their entire buying journey. Drawing from over 14 years of experience leading ConnectAndSell, Chris reveals why cold calling remains the strongest foundation for B2B success – and why waiting for inbound leads is a losing strategy. This episode serves as both a dry run for the audiobook version and a masterclass in why targeted conversations at pace and scale dominate markets. So buckle up as Chris challenges everything you think you know about modern B2B sales.
Transcribe →
EP254: Deepen Your Bag: Communication, Confidence and the Long Game
May 26, 202500:26:11Tap to summarizeWhat does it really take to grow in sales—and in life? In Part 2 of this Market Dominance Guys episode, Chris Beall continues his conversation with Will Post of Branch 49. They dig into what it means to “deepen your bag”—adding tools, sharpening your thinking, and building a future through relentless conversation practice. Will shares his shift in mindset, from just setting meetings to connecting value and asking better questions. Along the way, he offers one powerful suggestion: go outside and ask someone a question. It’s not about scripts—it’s about starting. This episode is a reminder that communication isn’t disappearing. It’s evolving—and it’s being practiced every day by the next generation of great sales leaders.
Transcribe →
EP253: Ring the Bell: Will Post’s Cold Call Breakthroughs at Branch 49
May 14, 202500:23:31Tap to summarizeIn this episode of Market Dominance Guys, Chris Beall welcomes Will Post—rising sales pro from Branch 49, Corey Frank’s high-velocity sales team. Will shares what it’s like to sit in the ConnectAndSell seat of fire: navigating nerves, building momentum, and ringing the bell with every hard-won meeting. This isn’t just about dialing—it’s about showing up with your full self: mind, body, and voice. If you’ve ever been new to sales or coached someone through the steep part of the learning curve, this one’s for you. About Will Post: Will Post is a current Grand Canyon University student majoring in entrepreneurship with a minor in finance and economics. He’s passionate about sales, marketing, and developing a strong entrepreneurial mindset through GCU’s business programs and student organizations. In addition to his academic work, Will serves in the Minnesota Army National Guard, where he’s gained valuable experience in leadership, discipline, and teamwork. He’s currently exploring sales, marketing, and operations management career opportunities.
Transcribe →
EP252: Birdies & Bookings - Taking Cold Calling Out of the Office
Mar 12, 202500:54:55Tap to summarizeCorey Frank and Chris Beall are taking cold-calling to places it's never been before. What happens when you combine the precision of a golf swing with the art of a sales conversation? Our guests Gerry Hill from ConnectAndSell and Josh Smith from CRO Connected decided to find out by creating what might be the world's first golf course cold-calling championship. Armed with ConnectAndSell's mobile app, headsets, and a film crew, these brave souls tackled both fairways and prospect objections simultaneously, creating what Chris Beall calls 'beautiful lunacy.' Whether you're a sales leader looking for innovative ways to engage your team or just someone who appreciates the hustle of trying something absurdly difficult, this episode showcases what happens when you take your craft seriously enough to have fun with it. Imagine the gentle rustling of golf course trees in the background, and join Corey and Chris for a conversation about breaking the mundane mold of B2B sales while navigating literal and metaphorical sand traps.
Transcribe →
EP251:The Performance Paradox - When Scripted Authenticity Meets Genuine Belief
Feb 12, 202501:05:52Tap to summarizeIn today's spontaneous episode of Market Dominance Guys, Chris Beall ambushes (his words, not mine) an extraordinary cold-calling talent: Josh Bowyer, CEO and co-founder of Zint Technology. What unfolds is a masterclass in the art of cold-calling performance, authenticity, and the delicate dance between manufactured delivery and genuine belief. Josh shares how he's booked over 100 meetings in just 4.5 weeks using ConnectAndSell, but the real gold is in his insights about perfecting his cold call 'performance' over thousands of iterations while maintaining authentic curiosity. As he puts it, the key is simple: 'Just don't sound like a dick in the first 7 seconds.' From discussing the impact of AI on sales to exploring the critical balance between scripted performance and genuine belief, this conversation reveals why top performers like Josh can consistently convert cold calls into meetings. Chris and Josh dive deep into how the best cold callers combine theatrical precision with sincere conviction that they offer real value. The episode wraps up with a fascinating discussion about the future of sales in an AI world, including Josh's recent encounter with what he suspects was an AI bot trying to get his insurance renewal date. Join Chris and Josh for this unplanned but insight-packed exploration of what makes cold calling work at the highest levels. Links from this episode: Zint.io ConnectAndSell Branch 49
Transcribe →
EP250: The Silent Cold Call - When AI Goes Mute and Expertise Takes Over
Jan 15, 202500:15:49Tap to summarizeToday, we're diving into what can only be described as an AI cold-calling adventure gone slightly sideways - in the best possible way. Chris Beall, CEO of ConnectAndSell, recently attempted to create and test an AI-powered cold calling coach using ChatGPT. What makes this episode particularly entertaining is that Chris couldn't hear the AI's responses during his live demo, but somehow still managed to nail it. It's like watching a master jazz musician improvise without being able to hear the band - and somehow staying perfectly in tune. Here are a couple of links to the articles he makes reference to: https://connectandsell.com/five-sentences-will-change-life-part-1/ https://connectandsell.com/five-sentences-will-change-life-part-2/ If you want the rubrik, contact Chris Beall directly.
Transcribe →