Marketing Against The Grain: Episode Summary

Episode: ChatGPT o3 Deep Dive: 3 Wild New Use Cases
Release Date: April 22, 2025
Hosts: Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO)
Title: ChatGPT o3 Deep Dive: 3 Wild New Use Cases

1. Introduction to ChatGPT o3

In this episode of Marketing Against The Grain, Kipp Bodnar delves into the latest advancements in AI with a focus on OpenAI's new model, ChatGPT o3. He introduces the audience to the remarkable capabilities of this model, highlighting its potential to revolutionize marketing strategies and operations.

2. Enhanced Intelligence and Capabilities of ChatGPT o3

Kipp begins by comparing ChatGPT o3 to its predecessors, emphasizing its superior intelligence and speed. He shares his personal experience, stating:

“O3 is available to all OpenAI ChatGPT Pro and Plus users and it is really, really good. It is really good at not just thinking and reasoning, but finding really interesting connections in kind of uncertain subject matter.”
[00:32]

He highlights the model's ability to handle complex queries and perform tasks that previous models struggled with, such as interpreting unclear images and providing nuanced insights.

3. Practical Marketing Applications

Kipp explores how ChatGPT o3 serves as a versatile tool for marketers. He outlines three primary use cases:

1. Personal Leadership Coach: Utilizing AI to gain leadership insights and improve management skills.
2. Applying Business Frameworks: Instantly applying concepts from business books or frameworks to one's own business.
3. Creative Director: Assisting in the creation of full-scale ad campaigns.

He illustrates these applications with specific examples, demonstrating the model's practical utility in day-to-day marketing operations.

4. Innovative Use Cases and Examples

Kipp shares intriguing examples from Dan Schipper, a friend of the show, to showcase ChatGPT o3's innovative uses:

• Image Interpretation: Dan provided o3 with a distant image of a keyboard, challenging it to read the song title on a notebook. Remarkably, o3 managed to crop and zoom in multiple times to discern the title "Moon River," a feat no previous AI model had achieved.

  “Dan showed an example... O3 was able to do this for me in like a couple minutes. And that is a huge, huge time savings.”
  [00:32]

• Advanced Leadership Coaching: By inputting transcripts from a week of meetings into o3, Dan received comprehensive leadership coaching insights, identifying subtle patterns like conflict avoidance.

  “It can just take these transcripts and get really advanced leadership coaching.”
  [00:32]

• Creating Mini Courses: o3 was used to develop a design course, leveraging its ability to combine complex thinking with practical application through tools like ChatGPT’s reminders.

  “He used o3 to create a design course and then he uses the reminders tool in ChatGPT to give him a lesson every day.”
  [00:32]

5. Deep Application of Business Frameworks

Delving deeper, Kipp discusses how he utilized o3 to apply concepts from David Epstein’s book Range to HubSpot's operations. The book argues that generalists outperform specialists in the AI era, likening the upcoming AI revolution to the Renaissance rather than the Industrial Revolution.

• Framework Application: Kipp had o3 analyze the "kind versus wicked problems" framework from Range, categorizing HubSpot’s marketing, sales, and customer service challenges accordingly.

  “O3 was able to go and do deep research on that. Then it gave me this incredible prompt.”
  [01:40]

• Generating Diagnostic Criteria: The model created clear diagnostic criteria to differentiate between kind and wicked environments, providing examples like golf and natural disasters.

  “It created diagnostic criteria... Rule clarity and stability, pattern, repeatability...”
  [01:40]

• Time Efficiency: Kipp emphasizes the time-saving aspect, noting that what would take humans days to analyze was accomplished by o3 in minutes.

  “It was smart enough to ask a few follow up questions... that is really, really remarkable.”
  [01:40]

6. Integration with Image Generation Models

Kipp explores the synergy between ChatGPT o3 and OpenAI’s image generation model, ChatGPT 4.0. He details a process where o3 generates detailed prompts for image creation, ensuring adherence to HubSpot’s creative guidelines.

• Creative Brief Development: Using o3, Kipp crafted a comprehensive creative brief that served as the foundation for generating various campaign elements, such as mood boards and digital ads.

  “It wrote an amazing, amazing prompt and did a good job....”
  [01:40]

• Image Generation: Transferring the prompt to ChatGPT 4.0, he received high-quality images aligned with HubSpot’s branding. While noting some limitations in image generation capabilities, Kipp praises the overall effectiveness of the collaboration between the models.

  “It gave me the best image results for creative that I have gotten so far.”
  [01:40]

7. The Future of AI in Marketing

Kipp reflects on the broader implications of AI advancements like o3 in the marketing landscape. He envisions AI becoming a seamless part of marketing teams, acting as prompt writers and high-skilled peers that enhance human creativity and strategic thinking.

“I think O3 is quickly gonna become one of your favorite prompt writers and kind of high skilled peer thought partners.”
[01:40]

He underscores the humanistic and intuitive nature of o3, making it an invaluable tool for marketers seeking to innovate and stay ahead in a rapidly evolving field.

8. Conclusion and Call to Action

Kipp wraps up the episode by encouraging listeners to explore o3’s capabilities through a shared prompt library. He invites feedback and reviews, fostering a community-driven exploration of AI tools in marketing.

“Please drop a comment with your review of O3 and again, always hit like and subscribe.”
[End]

Key Takeaways

• ChatGPT o3 represents a significant leap in AI capabilities, offering enhanced intelligence, speed, and practical applications in marketing.

• Versatile Use Cases: From personal leadership coaching to creative direction and applying complex business frameworks, o3 serves as a multifaceted tool for marketers.

• Efficiency and Innovation: o3 drastically reduces the time required for in-depth analysis and creative tasks, enabling marketers to focus on strategic initiatives.

• Synergy with Image Generation: Combining o3 with image generation models like ChatGPT 4.0 opens new avenues for integrated marketing campaigns.

• Future Integration: AI tools like o3 are poised to become integral members of marketing teams, enhancing human capabilities and fostering innovation.

Notable Quotes

• Kipp Bodnar:
  “O3 is available to all OpenAI ChatGPT Pro and Plus users and it is really, really good. It is really good at not just thinking and reasoning, but finding really interesting connections in kind of uncertain subject matter.”
  [00:32]

• Kipp Bodnar:
  “It was smart enough to ask a few follow up questions... that is really, really remarkable.”
  [01:40]

• Kipp Bodnar:
  “I think O3 is quickly gonna become one of your favorite prompt writers and kind of high skilled peer thought partners.”
  [01:40]

This episode offers a comprehensive exploration of ChatGPT o3’s transformative potential in marketing, underlining its ability to enhance efficiency, foster innovation, and serve as a pivotal tool in modern marketing strategies.