← Marketing Against The Grain
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- [00:01]
A
Okay, Claude have just released one of the best features of the year. You can actually now give your Claude AI assistant a bunch of incredible skills. Any world class skill that you can imagine, you can now give it to Claude and it can choose that skill whenever you need it to do that task. Do not miss this episode. This is how you're going to 100x the quality of your output with Claude AI today. All of that and more on this episode of Marketing against the Grain.
- [00:32]
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Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out or paying for a coffee. That's 1/5 full. Point is you miss a lot unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped inside emails, call logs and transcripts, all that unstructured data that makes all the difference. Because when you know more, you grow more. Visit HubSpot.com today.
- [01:15]
A
All right, let's get into giving Claude some incredible new skills so it can be an expert at anything we want. Very, very excited. I think this is one of the coolest launches of the year. And so let us get into the actual announcement here. How cool is this? We can actually give Claude a bunch of different skills. So let's just quickly watch the video, this little one video, but it does really describe how this works and why it's so valuable. And then we're going to create a couple of skills for my Claude agent so you can actually see how it works and you can start to give these amazing skills to Claude so you can use it in your everyday work. So basically you need to go into your capabilities here and then you basically turn on Filex creation and skills. You'll have this new little thing and capabilities called skills and you can upload skills so you can see what it's doing now. Right, so they've asked it to do something around create a branded deck and they've actually given Claude the skill on how to create a branded deck specifically for their company. And now it goes and checks against all of the skills it has and so it's able to actually go look at the skills and find the right one based upon the request. You don't have to tell it which one to use. It can actually figure that out itself. It says here, I'm going to check for the brand guideline skill. Pretty nice deck actually. Cloud does like really good presentations now. So if you're not using it to do some visuals, it's getting really good at them. Now they want to turn that into a bunch of posters and look, it's gone. And said, hey, I'm going to use the poster design skill because they've uploaded a skill to teach it how to create posters in a style that they like. How cool is that? Now you're probably sitting there and thinking, wow, what is this skills and file? And how do I create one? Well, what's pretty cool is Claude can just do that for you as well. And so, like, here's a little video and we're going to actually create a skill to show you how this works. But you can just go and ask Claude now to create skills, and it knows what you mean. They actually can create the skill for you. And so what you're going to have to get really good at is understanding how to teach Claude a new skill through prompting. But we're going to do a couple of really easy examples to follow. And again, I think this is really cool because you can actually arm Claude with any number of skills now, and it can do that work and an expert level for you as long as you know how to create the right skills files and teach Claude how to be an expert in that task. And so let me just switch into my cloud. All right, so what I asked it to do is create a skill. Again, this is a very basic prompt. To really start to get really great at this, you're going to have to have much better prompts. But just to start, we're just going to ask it to create a hook that creates FOMO among readers. So anytime I put in a post and I ask it to create a hook for that post, it will create a hook based upon this skill. So it goes through and it starts to actually look at proven frameworks from elite writers and starts to actually craft a skill. And look at this. I have a new skill already to use with my Claude. How exciting is that? What you need to do is you create your skill. You ask it to make sure it's in this format, then you download it, and then you have to zip it up and make sure that the skill is called Skill md. You zip that up and then you upload it, and then I will show you what it should look like. And so when you upload it here, you have to upload it as a zip file that contains that name. So you have to rename it to make sure it's Skill md. You have a zip file and it has to be in that W A M L format. And then we should now have our new hook format ready to use. So let us go use it and so we're going to give it a post. Then we've got a great post all around. How LLMs can predict purchase intent of your consumers within 90% accuracy, which is pretty amazing. Can you create an incredible hook for the post? Oh, here we go. Consult a skill framework before crafting Compel and hook. I'll create an incredible hook for your post. Let me first check the Hook Creator skill. Now we have a hook skill and anytime I want to get a hook, I can use it. Get one based upon that new skill. AI just passed a test that will make most market research obsolete. A study from Pymc Labs. What a great hook this is and look, it gives me the exact formula, cost hook and specificity. Why it works hook option 2 what if you could test every campaign on a digital twin of your customer before spending a dollar on ads? PYMC Labs just proved it works with 90% accuracy. The marketeers using this are already rewinding the playbook while you read this. We just dropped our 10 new cloud skills prompts that will completely transform your marketing. Everything from content creation, AI engine optimization to building interactive dashboards. These skill building prompts will change the game for your business. Scan the QR code or click the link in the description. Now let's get back to the show. Very, very cool. Right? So now you can have any number of skills. Let's create one more. So let's create a new skill here. We're going to create a mini problem solver. So anytime I have a problem, it's going to use this skill. So create a new skill that will help me solve mini problems. Many problems are like things that come up during the day and I need some help to think through those problems using the following instructions. So we're going to give it a much more comprehensive prompt to see if it works. All right, so I've done the same thing. I've downloaded it, I've uploaded it and now we can actually go use it. So let's use our new skill. Help me solve this problem. I want to post a tutorial I did on substack to my LinkedIn audience. External links Reduce engagement when added to LinkedIn posts. Help me solve this problem using our Mini Problem solving skill. Okay, so it did use it using the Mini Problem Crystallizer skill. Sometimes you actually have to coax it to use it, I find. So maybe if it's just not named really good problem is pretty generic when I ask for this level problem and so Here we go. It's going to run through the same methodology in that skill. It's going to go through the root cause, what matters most. Go through these kind of smart options. Reform your tutorial as a LinkedIn article or a carousel post. Drop the link in the first comment, create a teaser and weekly newsletter post. So whatever. Pretty good. Again, these are just for mini problems. You can create one of these for longer problems. But the main thing is you can see here it's now using my skill. So I have a hook skill. I've created a mini problem skill. That's how you get skills in Claude. What a great feature. A little bit tricky sometimes. To get the skill downloaded, make sure it's in that format, make sure it's in the zip file and then you can upload it through capabilities. Go try out your new skills now.
- [08:16]
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I want to tell you about a podcast I love. It's called Creators are Brands. Hosted by Tom Boyd. It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Creators or brands. Explore how storytellers are building brands online. From the mindsets to the tactics to the business side. They break down what's working so you can apply that to your own mission. They just did a great episode called why your perfect content isn't working. Do this instead with Courtney Johnson. It's a great show. Listen to Creators are Brands wherever you get your podcast.